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THE AGE OF CONVERSATION
HUSSEIN M. DAJANI
HEAD OF CONTENT AND INFLUENCE MARKETING
ONE THING TO REMEMBER ABOUT CONTENT…
ALWAYS TELL A STORY.
ALWAYS TELL A STORY. BETTER, A GREAT ONE.
WHAT IS
CONTENT
MARKETING?
CREATING
& DISTRIBUTING
RELEVANT, QUALITY

CONTENT
SUCH AS…
IN ORDER TO
CREATE BRAND AWARENESS
INFLUENCE PURCHASING DECISIONS
IMPROVE BRAND LOYALTY
CREATE LASTING CONVERSATIONS
WHAT
MAKES
GOOD CONTENT?
ORIGINAL &

UNIQUE
INTERESTING &

SHAREABLE
TARGETED &

ACCURATE
FREE OF
SPLLEING EORER
IN-DEPTH &
INSIGHTFUL
TRACKED &
MONITORED
HOW DOES CONTENT MARKETING
COMPARE WITH
ADVERTISING?
IT GENERATES
3 TIMES MORE
LEADS PER SPEND

ON AVERAGE
CUSTOMERS &
POTENTIALS
SPEND MORETIME

VIEWING &
ENGAGING WITH
YOUR BRAND
MORE
COST-EFFECTIVE
AND CREATES

LONG-TERM
VALUE FOR
YOUR BRAND
WHY
CONTENT
MARKETING?
Your customers’behavior has changed…
The old marketing paradigm for inspiring people
to buy products & services was linear…
STIMULUS
FIRST MOMENT
OF TRUTH
SECOND MOMENT
OF TRUTH
STIMULUS
ZERO
MOMENT OF TRUTH
FIRST MOMENT
OF TRUTH
SHELF
SECOND MOMENT
OF TRUTH
EXPERIENCE
SEARCH
READ REVIEWS
WATCH VIDEOS
ASK YOUR
NETWORK
HOW
TO GENERATE
THE RIGHT CONTENT?
All great content starts with your audience, not your brand!
All great content starts with the right conteXt!
Youraudiencewantsstories.
Will you give it to them?
Hussein M. Dajani
Head of Content and Influence Marketing
hussein@digitalapemedia.com
+971 55 454 8655
digitalapemedia.com

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