Chris is wonderful He currently collaborates with Raj Manufacturing, Kooba, Applegate Farms, Gilchrist & Soames and Bravo (possibly Renew)
It is truly a web And because of sharing – interesting and salacious stories , reviews and media spreads like wildfire FACEBOOK “LIKE” – FAST FORWARDING SHARING
Traditional media: NY Times, WSJ, Sports Illustrated Blogging – Long form sharing of opinions and ideas Micro-blogging – Short form media, news, and approval sharing – also, staying connected with friend and peers Social networks – communities with friends, peers, or the like minded Media sharing – exhibition and promotion Bookmarking – personal reference and sign-of-approval Geo-social – social gaming (WHERE ARE YOU?), rewards and discount seekers Review – CD Net, Amazon, Creative – Polyvore, Theadless
Pervasiveness and reach of thousands of new media channels – especially social media Lemming effect – fear of being left behind Facebook – Baby Boomers > 65MM iPhones sold 1 BB iPod app downloads in the 1 st 9 months
SOCIAL MEDIA - #1 NEWS SOURCE Facebook: #1 hobby #1 way to stay “connected” to friends – AND TO BRANDS TWITTER – STARS, MEDIA, BUSINESSES – WILDFIRE Why should a company pay attention and engage? - Learn while listening – free focus groups - Customer service channel – inexpensive, real-time - Deeper loyalty and engagement – impossible to attain via DM, radio, print, TV/Radio - VIRAL, VIRAL, VIRAL
Facebook is where the public is turning to for authentic information from companies To learn To participate To complain TWITTER IS CUSTOMER SERVICE – MOST VIRAL AND DAMAGING
Average amount of time someone spends on SM during work hours – 45 mins Learning , Inspiration , Wasting Facebook = 41.1B minutes online #1; 530 MM unique visitors - more than registered users >120BB video plays per month
4 Brand Perceptions and Reviews = Trust their peers and random reviews more than mainstream media More than CNN, Wall Street Journal Consumer package goods – taste and recipes Games and Toys for kids (child safety and durability) - Health-related
Social Media = Reach Low cost of entry Quick trial Supports SEO Social Media helps establish “brand equity” and shape positive “brand reputation” SM engagement -Candid -Resourceful -Authentic
Business intelligence Brand /Product Impressions Category Insight Competitor Audit Product Development Trends Finding and Targeting Affinity Groups Customer Service
Early adopter = “earned media” Helps to drive home their relevancy and “cool” factor Lower cost to advertise/market = greater immediate and long-term ROI Helps to create a sense of “brand intimacy”
April 14 th – 10:21 – 10:43 AM Engaging is smart to say thanks Engaging is incredibly smart to empathize and provide customer service QUICK TO REACT – IMPORTANCE OF REALTIME MONITORING
Understands the market: Tapped into an ardent affinity group who fully believes in: -Brand promise - Product line Focuses on -education and health awareness -cause-related and the greater good -community-supporting initiatives
Group Social Buying Beginning to show greater relevancy for national brands, ecomm Branding play, less about making margin -The new direct mail Early Adopter First to party, build a lasting impression Google -To big not to figure it out. Losing out on a prospective search and banner ad revenue Behavioral and Demographical Conceptual and Psychological
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