if you haven’t heard, media has evolved. Online mavens have established themselves as the new order editors-in-chief, hallowed columnists & trusted product reviewers. And with the interweb woven the way it is, those mavens – regarded bloggers and social media personalities – are fast becoming PR outlets all savvy brand managers cannot aord to disregard. Follow our lead. Marketing & PR success is attainable, affordable, and just plain smart if blogger outreach & online PR tactics are part of your overarching strategy.

1. f you haven’t heard, media has evolved. Online
mavens have established themselves as the new order
editors-in-chief, hallowed columnists & trusted product
reviewers. And with the interweb woven the way it is, those
mavens – regarded bloggers and social media personalities
– are fast becoming PR outlets all savvy brand managers
cannot afford to disregard.
The right blog post featured on a smart and influential blog
can sway public opinion, drive well deserved and “authen-
tic” awareness, and almost certainly will incite positive
customer reaction and pro-action. So tapping into this
channel is a must. At least in our book.
We ardently feel the voice & admiration of an online influ-
encer is more valuable than a dollar or ten spent on media,
on a stunt, on 99% all things marketing and traditional PR.
Don’t get us wrong, we love all those things. But we also
know what works.
We feature Blogger Relations as a cornerstone service.
We’ve developed the database. We’ve established the rela-
tionships. We’ve executed successful campaigns.
Let us lead you down the path. We’ll introduce your brand,
services and products to the influencers that make the most
sense. We’ll do it on budget. On schedule. And using tactics
that will ensure an ROI that will stand-up to any marketing
measuring stick.
In CONGRESS, November4, 2008.
A DECLARATIONof the
VALUEof BLOGGER RELATIONS
By the REPRESENTATIVES of
SAINT STREET
I

2. Contests &
Sweepstakes
Client: Mrs. Dash
• Original recipe
features
• Fan engagement
• Viral sharing
• Product/prize
worshipping
Hot Wings Seasoned with
Mrs. Dash/Recipe Challenge
• 6 lbs chicken wings
• 1 tbsp of Mrs. Dash Onion &
Herb
• (1) 12 oz. bottle of hot sauce
• 1 1/2 sticks of butter
Read more...
http://bit.ly/1qNhivK
Total Post Impressions- 1,000,000
Total Social Engagements – 3,389
1 tbsp of Mrs. Dash Onion &
Herb
Product-Centric
Collaborations
Clients: SwimSpot
& LUXE By
Lisa Vogel
• One-off fashion
collection
vignettes
• Co-branded
promotions
• Style blogger
features
ABikiniADay Instagram Post
“@swimspot has such great
suits and an amazing
selection!!!! This hot black
suit is our first 'Tankini' by
LUXE By Lisa Vogel.”
Read more...
http://bit.ly/1vbhg7w
Total Post Impressions –
1,000,000
Total Social Engagements – 12k+
Product Reviews
Client: ReNew Life
• General
awareness
• Product trials &
couponing
• Promo code offers
ReNew Life Probiotic Review
“I was sent a box of Ultimate
Flora Daily Care Probiotic 15
Billion and have been using the
product for two weeks. First, I
love how simple it is to take. I
simply include it...”
Read more...
http://bit.ly/1ltINrd
Total Post Impressions – 750,000
Total Social Engagements – 35,270
SMART CONCEPTS & CAMPAIGNS

3. Cause Related
Promotion
Client: Kooba
• Blog fans + cause
= heightened
brand integrity
• Stamp of
approval
• Assured positive
Support Breast Cancer
Awareness, win a Kooba bag
“I love to see designers using
their brands for a good cause.
Breast cancer affects every-
one in one way or another and
having designers get involved
is a great way to help spread
awareness.”
Read more...
http://bit.ly/1ou9DDT
Total Post Impressions – 445,000
Total Social Engagements – 3,400
Media Mix Channel
Client: Grandma’s
Molasses
• Integrated
campaigns
• High value,
lower CPM
• Core customer
touch point
Grandma’s Molasses Cookie
Exchange Recipe Contest
Peanut Butter Molasses Cookies
(Blogger Original Recipe)
“Soft on the inside, slightly crisp
on the outside, these nutty
molasses cookies bring the
flavors of the season to your
holiday cookie tray.”
Read more...
http://bit.ly/WXgR9H
Total Post Impressions – 1,200,000
Total Social Engagements – 7,213
Product Launches
Client: Pirate’s
Booty
• Online
personality
“reviews”
• Video demos
• 360 feedback
(bloggers & site
fans)
Pirate’s Booty
#MacAndCheesyJoke Contest
“To celebrate Pirate’s Booty
Mac & Cheese launch, we’ve
got a “Cheesiest Joke in
America” Contest! If you or
your kids have a cheesy joke,
you can enter it...”
Read more...
http://bit.ly/1tPu9CD
Total Post Impressions – 650,000
Total Social Engagements – 5,066

4. HIGHLIGHTED CAMPAIGNS
Mrs. Dash
Pirate’s Booty
Crock-Pot Seasonings
Molly McButter
Grandma’s Molasses
Baker’s Joy
ReNew Life Probiotics
Wright’s Liquid Smoke
Accent
Bagel Spice
SwimSpot
LUXE by Lisa Vogel
NEXT Swimwear
Athena Swimwear
Kooba
Zangadoo Kangaroo
Lively
Oak Creek Golf Club
Monarch Beach Golf Links
National SUP Day
2712 Dow Ave.
Tustin, CA 92780
714.782.9691
BeOurFriend@SaintSt.com
www.SaintSt.com