The document discusses how to effectively combine a band's main product (music) with ancillary texts like music videos, magazine ads, and album packaging to promote their image and maximize their audience. It emphasizes synergizing these materials to sell the band as rebellious and creatively frenzied. The band's star image, constructed across different media, aims to embody youth, rebellion, and disregard for social norms.

1. Task 2: A Power Point presentation to explore how effective the combination of my main product and ancillary texts is?

5. Carlsson states that 'Music Video is a form of audio - visual communication in which meaning is created via carriers of information such as; the music, the lyrics and the moving images.' He talks about music video being a combination of performance and conceptual clips, and lyrics being combined with images to create meaning to the audience. Carlsson also states that the director will suggest several ideas for a music video; and these ideas will be repeated and varied throughout the video. Re-arranging these visual motifs is said to be the key to the success of the video. He says that a music video is a combination of the provocative modern art tradition and a cultural interpretation of the teenage rebellion.

7. Levi-Strauss’ theory resonates predominantly with the band due to their primary aim which is to distort the order in society. This notion must be presented through the main product and ancillary texts in order to ensure commercial success.

8. In relation to ‘star image’, theorist Richard Dyer believes that a star is an image, not a real person; that is constructed (as in any other aspect of fiction is) out of a range of materials (e.g. advertising, magazines and films). Stars are commodities that are produced and consumed on the strength of their meanings which in this case are rebelliousness and creativity, therefore the displaying of these meanings through the Dig pack, Ad and Pop Promo is essential.