blah blah blah

1. Evaluation Task Two
illiam
By W
adeh
Sheh

2. What Task were we asked
to achieve
 I was asked to complete a music video along with
a CD digi pack, as well as a website. I wanted to
create a star image that links with the dance
track.
 As I was working with a real artist I wanted to
have our ideas mixed with their ideas. But their
band consists of a positive and strong star
image.
Their traditional outfits is a lab coats and 3D
glasses, but their lead man wears a suit with a
bowler hat.

3. Star Image
Richard Dyer
As
suggests that a star’s
narrative impacts on the consumption by the
audience. He argued that the star image is made up
and not real, they also have their own unique selling
point (brand values) in order to grab and hold our
attention- for example Lady Gaga, he states that
Lady Gaga is an image and doesn’t really exist.
As I was working with a real artist they had their
own star image with their lab coats and 3D glasses

4. 
Star Image(continued)
With the star image, we as a
group didn’t have any influences in
terms of what they wear. So with this
theme of dark blue and a club feel to
the music video, I wanted to continue
that feel across the CD digi pack and
the website. To create a target
audience that like that theme.

5. Target Image
 Our music will
targeted by a TV
channel called
sub TV
 18-25
 People who go
out clubbing
 Mass market
 Dance/trance

6. Subtv
 Having worked with a real artist brings benefits
to us by them because when the video is
released it will be shown on a TV channel called
Sub TV. Sub TV is a viewing platform for
students at university, and this operates across
98 universities across the UK.
Sub TV websi

7. Where
would we sell our media
products.
 I would definitely sell my cd Digi pack on
the high streets for example shops like
HMV or in nowadays like beat port which
an online music website where you can
buy music.
However I would also release it on ITunes
because with todays technology people
download album and songs online.
For our music video I would upload the video
to either Vimeo or YouTube which are
media platforms free to use for viewers to
watch the video, this way I could get loads
of views and gain popularity on the cheap.
The Dead Don’t Dance Official vid

8. How
our website helped
market our campaign
 Our website that we created for
the artist helped us market our
artist, because its another
essential media product that our
target audience would go and
look at. The use of the dark blue
and the club feel linked with our
music video, which makes it more
believable to the audience. For
example the colours are linked
with our music video and cd digi
pack.

9. How our website helped
market our campaign(continued)
 Our website also helped us by
making unofficial tour dates, but
this helped us make our website
look professional, as well as this,
our music video, is going to be
shown across 98 universities, on a
high playing playlist.

10. Hellsinki
charts
 Hellsinki dub’s Slide is
potioned
Dub in the

11. Final
CD
Digital pack
Our influences were from our albums with artist in the same genre
for example Bronski Beat. We choose this for influence because it
is simple and very clear to the audience. Another influence would
be Above and Beyond ‘On my way to heaven’. This album cover
uses club neon lights and is very easy on the eye. We’ve made our
album cover design conventional because we have the artist and
album name.
To create a CD
digi pack we
had to use
similar feature
our music video
and website, we
wanted the
design to simple
and less mind
boggling on the
audiences mind

12. Our

Website
Our website was created to show
features like music links, to their
other songs, I also had links on
their to Ticketmaster which takes
you to a page where you could be
tickets to the latest tour coming
up. Our website design linked
with the other connected media
products. For example our music
video and CD digital pack. I have
also linked Hellsinki dub to social
networking sites for example
Facebook and Twitter

13. Our
Website(continued)
 As we were working with a real artist and
therefore have released music in the
past, creating a music page for the
website was easy because it allowed me
to link their own music in the website,
Hellsinki Dub haven’t been around for
long, but they currently have a song out
in the charts at no 28.
When making the website it allowed us to
put this feature in, on the news section,
which gives us something else to talk
about
Our Official website

14. Using Social Networking to
help market our band
 Social networking is an essential
tool, when marketing a band,
networking sites such as Facebook
and Twitter has a big audience, so
advertising and marketing it these
sites give a band a huge advantage
not only there is a huge audience
but it is free.
 Bands take this to their advantage,
as it’s a free site they can post
anything they want to create a
bigger fan base.

15. Music Videos
 Before making our music video for our band, we looked at different
and similar music videos to gives ideas in the way to edit, a couple
of examples would Keane ‘Stop for minute’, we used this for
influence in terms of the type of editing style. I also looked at other
music video for example some of Avicii. In our music video we used
a conventional method of using close up shoots to make the artist
more recognisable, which used in other real media products.
Avicii
Keane ‘Stop for a m
’

16. Kotler
4ps
 The marketing mix is often crucial when making a
product or brand offering, the 4ps are known as
Place, Product, Price and Promotion,
 Kotler described the 4ps as satisfying needs
through the exchange process. This method is
often looked at as an influential process when
design , making and selling a product, this process
can help sell and market their product. For
example relating back to my music video and
website, by using the 4ps method I could easily
target the right audience and give the audience
something to relate too.

17. Audience
Feedback
 After completing our music video, I then went
off and asked some people question about
what they thought about the video, and
multiple other questions.
 Here is the video

18. Evaluation
 Overall I believe I think the whole process has been a great, lots of
hard work has gone into this from the early stages of the planning
process all the way to post production, but apart from that, we have
created a website and cd digi pack, to me this is the first time
creating these so it was great to be apart of this process, and I’m
willing to do it again. I felt working as a team we were able to
complete the task in the time set. I feel working in a group is the best
thing when doing these types of tasks because we have a great team
morale. I don’t remember coming across to many problems when
making these media products, but overall I think as a team I think we
worked hard and achieved the best we could.