1. Target Audience
By Greg Fellows

2. Demographics

3. Age
Due to the latest trends of the music industry
as well fashion, lifestyle etc. we have
decided that our band would suit the target
audience of late teens to early 20’s as the
music genre consists of electronic synths
and up beat rhythms which are popular with
this age segment.

4. Gender
With this style of song a specific gender is
not relevant as the style of the music is a
mixture of pop, electronic and alternative
genres, of which all appeal to a male and
female audience. Therefore we will aim to
base the selected song towards a male and
female listeners.

5. Social Class
Again, this is similar to the slide associated
with Gender as there is no specific social
class divide with this song. The mixture of
genres appeal to most classes, therefore a
wider target audience.

6. The JICNARS Scale
A – Higher management/ administration/professional
B – Middle management/administration/Professional
C1 – Supervisory/clerical/junior management
C2 – Skilled Manual
D – Semi and unskilled manual
E – Subsistence Income/pensioners/widows
So, our song will therefore be based at all of these socio-economic
groups maximizing the most of our views and listeners.

7. Lifestyle
We thought the most relevant lifestyle that
focuses around the selected song would be a
rebellious one due to the fact that the music if
very unique to others and doesn’t relate to any
common stereotypes. In other words, the band
do not care about a star image but want to be
different.

8. Geographical Area
Our target audience will only be based
within the UK. We had made this decision as
this variety of genres within the song is
mostly listened to in the UK as the
alternative and electronic genre are in the
top 5 of most popular unlike in the USA
where Rock, Hip-Hop and Pop are the most
popular.

9. Overall, our target
market will be
Niche.