Task 2

Electric Deserts DVNO How effective is the combination of your main product and ancillary texts?

Star Image- Richard Dyer ,[object Object],[object Object]

Target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Music Interests: Pnau, Empire of the Sun, Bloc Party, White Lies, Pheonix, MGMT, Friendly Fires. Festivals: Glastonbury, Reading and The Big Chill Social Events: Clubbing TV: MTV, E4 Magazine: NME Radio: Kiss and Radio 1

Electric Desert- Star Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Star Branding ,[object Object],[object Object],[object Object]

Star Branding This ‘club culture’ was also reflected through our CD covers and posters, showing the prominent ‘DVNO’ sign. Again, on the inside CD cover (right) the dancer and her outfit emphasise the club atmosphere.

Star Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]

Star Branding cont. ,[object Object],[object Object],[object Object],[object Object]

Star Branding cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],This presents a real sense of individuality and no fear to express it. From this our viewers may be encouraged to, as Electric Deserts have, to break the boundaries and push for a uniqueness. Also, as the DJ and lead singer are only in the silver makeup, this separates them from the majority, making them even more special and individual.

Star Branding cont. On our front CD cover, the main focus image is the pink stripe across the front of the girls eyes. This furthermore emphasises the individuality that ‘DVNO’ represents.

Institutional context ,[object Object],[object Object],[object Object],[object Object],[object Object]

How effectively do our products work together? ,[object Object],[object Object],[object Object],[object Object]

How effectively do our products work together? Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

How effectively do our products work together? Cont. ,[object Object],[object Object]

THE END ,[object Object],[object Object]

Task 2

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Task 2