What's New on the Social Web: 2011
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An Update on Social Media 2011, and Examples of Best Practice for Facebook, Twitter, and Linked in
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What's New on the Social Web: 2011
- 1. Fresh Intelligence Roundtable:What’s New On the Social Web? Rhonda Hurwitz September 16, 2011
- 2. 2011: What’s New … 2011 Additions: Cyberbully, Sexting, Retweet, OMG, LOL, …
- 3. Digital Strategy:“The Big Picture” First Things First: -- Visibility, Strategic Traffic, Lead Nurturing, Conversion, Sales mobile $$$ BLOG email
- 4. SS Social Platforms: B2B vs. B2C
- 5. Google +1 and Google+ … “Plus One” is for “liking” ... “Google Plus” is a new Social Network… A Two Month Old Baby! 30 mil. users Losing steam ?
- 6. Google + … Google’s Social Network
- 7. Latest Research: How To Achieve “The Hockey Stick” #1: More frequent blog posts (2-3x/wk) #2: A library of blog posts (> 52 posts) #3: More Twitter followers (>1000) #4: Bigger Facebookfanbases (>500) http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/
- 8. Facebook: How NOT to Build Community
- 9. Be Personal, Be Creative!!!
- 10. Creative Welcome Tab Well Branded Reason to Join Integrated With Blog, YT, T
- 11. Variety of Engaging Updates Creative Use of Photos Engaging Updates, responses Incentives Personal (--Kelly)
- 12. Write Every Status Update to GetLikes and Comments Questions News Photos Videos Trivia Quotes
- 13. Amex Open: Not Just Credit Cards! Think Beyond Your Niche! Social media whitepaper Gov’t contracts
- 14. Creative Use of Welcome Tab Before Clicking on Hot Spot After
- 15. Unique Tab Specific for Business (Done using iFrames)
- 16. Unique Tab: “Reviews”
- 19. IMPORTANT!!!Edgerank = Facebook Visibility Encourage users to participate (comment, like, post) Status Updates manually: --Penalty for 3rd party apps
- 20. Facebook Insights:Engagement Matters One Company: Excellent Another Company : Poor
- 22. Twitter= Person To Person Connections
- 23. Sample Profile and Engagement
- 24. Even a big company can make Twitter Personal!
- 26. Behind the Scene – DM’s
- 27. Who To Follow?“Ya Never Know …” From: Wefollow.com directory
- 29. Find People: Listorious Local Search Search: Health Connecticut
- 30. Find People: Twitter Advanced Local Search
- 31. Find People: Swipe from a Competitor
- 32. Find People: Search a Hashtag #
- 33. Find People:Search/Participate in Tweet Chats
- 34. Lists: The Key to Twitter Sanity! My 20 Lists 64 lists following me
- 36. Klout: “Influence” The Dip!!!
- 37. Integrate: Twitter + Blog, E-Mail, etc.
- 38. Fan of The Week …PLUS Blog/Fbook Integra- tion!!!
- 39. Linked In: No More Cold Calls Step 2: Connected? Step 1: Search Step 3: Introduction! http://www.spinsucks.com/social-media/using-linkedin-to-prospect/
- 40. to become a Facebook fan of the 341 Studios page
- 41. What’s In the Packet? 341 Studios Social Media Audit and Strategy Checklist Your Social Media Planning Calendar Your “60 Minute a Day” Social Media Routine
- 42. Social Media Sample Schedule Sample Visibility Plan: (5 hours/week) August 24 – August 30, 2011* **Note: We can train your team, or outsource work to 341 Studios
- 43. Contact: Rhonda HurwitzT: 914.645.8449E: rhondahurwitz1@gmail.com Blog: http://www.shemeansbusiness.wordpress.com Linkedin: http://www.linkedin.com/in/rhondahurwitz Facebook: http://www.facebook.com/helpmerhondamarketing Twitter: http://twitter.com/rhondahurwitz
- 44. Connect With Us! Text “fan 341 studios” to 32665 …become a Facebook fan of our page Use Today’s Hashtag: #SMRTCON341 and show us some Tweet Love