A step by step guide on using Linked in, specifically for the real estate professional.

2. Social Media: Important Tool for Real Estate Professionals!

4. Why be social?

5. Rhonda H. --> Mardy S.

6. Linked in Challenge: Who Will You Target ??? Home inspectors Contractors/developers Appraisers Mortgage brokers Bankers Title Companies Real estate attorneys Other Realtors, etc.

7. What is Linked in? The Social Network “Trifecta”: --Facebook, Twitter, Linked in Linked in = PROFESSIONAL NETWORKING: “Business Social Network”, “Rolodex on Steroids”, “Facebook for Professionals”, “Marketing Powertool ” 100MM users, $140,000/yr.

8. Power of Linked in: Connect and Reconnect 1,913,334 people, without really trying!!!

9. Fact: the average person knows 200 people

10. 3 Ways to Grow Your Business with Linked in: Complete Profile 2. Participate 3. EXPAND NETWORK, NURTURE RELATIONSHIPS

11. Linked in: How to start

12. NavigatingYour Linked in Dashboard: 1. Settings (click on name) Home Profile

13. Linked in: Complete YourLinked in Profile

14. YourLinked in Profile: -- Great headline (120 char. “bumper sticker”) -- Good Photo -- Vanity URL, 3 Custom Links -- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc. -- Upload Connections (email list) -- Get 3 Recommendations! (Get More ) 100% COMPLETE!

15. YourLinked in Profile: -- Great headline (120 char. “bumper sticker”) : distinctive, SEO

16. YourLinked in Profile: -- Great headline (120 char. “bumper sticker”) -- Good Photo ? ?

17. Example of a Great Realtor Profile: Lori Bee Look at Other Realtors: Nicole Beauchamp J Philip Faranda

18. YourLinked in Profile: -- Great headline (120 char. “bumper sticker”) -- Good Photo -- Vanity URL, 3 Custom Links -- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc. -- Upload Connections (email list) -- Get 3 Recommendations! (Get More ) 100% COMPLETE! -- Custom Apps (Blog, PDF’s, Events, etc. (Appendix) -- SEO: Search Engine Optimization (Be Findable!) Don’t forget:

19. Linked in Tip: Turn off status updates BEFORE editing your profile Settings >> Profile and Status Updates >> Turn OFF (2 buttons) Then, make your changes, edit your profile… Turn Back ON

20. You Have a Linked in Profile: Now What?

21. Linked in Network Building: 4 Key Elements Add and build connections Update your status often Targeted Introductions and Networking Become a Subject Expert -- Ask and answer questions -- Be activeat least 1 group

22. Network Building: Use Personal invites (vs. Generic default) Default  vs.

23. Network Building: Use Status Updates Update your status often -- be social (comment) -- add value

24. Status Updates

25. Network Building: Use Linked in “Answers”Dashboard || More >> Answers

26. Linked in Network Building Recap: -- Add and build connections -- Update your status often, -- Ask and answer questions, -- Be active in groups

27. Network Building: Why Be active in “Groups”? YOU CAN MESSAGE ANYONE WITHIN GROUPS, like a 1st degree connection! Show expertise, build relationships -- discussions, questions and answers Not just Real Estate Groups … professional groups, alumni groups, etc. -- National, Local How to find groups? (Search tool)

29. Search Stamford, Ct:

30. How to Leverage the Power of your Linked in Network? Be Social!!!3 Keys to Social Networking: Participate! … you get out of it what you put into it. -- Be Active -- Add value

31. How to Leverage the Power of your Linked in Network? 3 Keys to Social Networking: Participate! … you get out of it what you put into it. -- Be Active -- Add value Be Generous -- Rule of Reciprocity: give first

32. How to Leverage the Power of your Linked in Network? 3 Keys to Social Networking: Participate! … you get out of it what you put into it. -- Be Active -- Add value Be Generous -- Rule of Reciprocity: give first Be Findable -- Incorporate Links -- Add to your email signature, blog, website

33. Where Will I Find the Time? Make Time! 15 Minutes a Day Twice a week … whatever your schedule, be consistent!

34. Online Networking is Just a Starting Point… connect IRL (in real life)

35. My Linked in Inbox:

36. Questions? To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing (post your social media questions, I will answer them) twitter.com/helpmerhonda11 http://shemeansbusiness.wordpress.com

37. REALTOR SOCIAL MEDIA RESOURCES Selected Linked in Groups (Groups>>Directory>>Search) Real Estate Industry: National Association of Realtors Inman News Connect Active Rain Mortgage Industry: Nation Association of Mortgage Brokers Regional/Local: New Canaan Board of Realtors, local Chambers, etc. Blogs for Real Estate (Social Media/Technology Inman News Blog http://www.futureofrealestatemarketing.com/ Tech Savvy Agent http://techsavvyagent.com

38. Appendix #1: Linkedin Checklist Differentiate Yourself: Highlight your unique abilities -- customize settings/URL, add links (3 plus twitter), Apps, Import Contacts: Gmail, etc. Find People You Know (Search), grow your network Send Invitations AND Request Introductions Give and Get Recommendations (3+) Join and be active in Groups Linked in “answers”: ask/answer questions, become subject matter expert Update status often (add value) Selectively share content from Twitter (#in) Cross promote with Widgets and Badges Create a Company Profile Business Development: Lead Generation, “who do your contacts know”, the specific “ask” Start/Administer Group, Linked in Ads, …and more!

39. Linked in: Appendix #2Customize Name (vs. default Public Profile URL) Profile >> Edit (next to public profile)>> Settings Instead of default, change to http://www.linkedin/in/yourname (Note: Use the same process to customize website names. Just be sure to scroll down to “other:” in the dropdown menu that they give you).

40. Appendix #3: Linked in Apps(Linked in Dashboard >> More >> App Directory Rofo: Real estate app to see what is being listed and who the most active agents are Twitter: connect Linked in to Twitter Blog link, Wordpress: link your blog Slideshare: Presentations Box.net, share docs: PDFs, more Tripit: Travel based networking Events… and more! *** ***Caution: Don’t try to sell directly on Linked in. Build a bridge to your services.

41. Appendix #4: Other Linked in Decisions Whodo you want to connect to? Family, friends, colleagues past and present -- plus who? Quality over Quantity ( vs. LION’s) How Open? “Show Connections” Controversy: Networking is a two way street, vs. Proprietary and confidential Basicvs. Premium membership -- (upgrade for more introductions and “inmails” outside your network).

42. Appendix # 5: Online Marketing Statistics For Real Estate Professionals: 91% homebuyers use internet to start real estate search By the time a prospect calls a realtor, looking online for 10-40 hours Majority Home Buyers are first time home buyers -- 78% trust peer recommendations over advertising Avg time online: 5-10 hrs per day