Advertising Industry Overview
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Introduction into the advertising agency, how teams work, types of agencies, job titles, & finding your passion
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Advertising Industry Overview
- 1. WHAT DO YOU WANT TO BE WHEN YOU GROW UP? ADVERTISING INDUSTRY OVERVIEW © Hunter Territo / Xdesign, Inc - If duplicating please reference appropriately
- 3. “Forget Mad Men, and f* Don Draper. He lived in an easy world where nothing changed for thirty years, where you could spend your whole career working to figure out how the print and television markets worked... ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Jab, Jab Right Hook
- 4. ...This world, the one you and I live in, evolves every second, every day.” ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Jab, Jab Right Hook
- 5. WHAT DID I GET MYSELF INTO? ADVERTISING INDUSTRY OVERVIEW
- 6. DEFINITION OF ADVERTISING Old: A paid communication to promote a product, service, brand, or cause through purchased media. New: Bringing a brand to life by any means necessary for the consumer. ADVERTISING INDUSTRY OVERVIEW Source: Luke Sullivan - Hey Whipple Squeeze This
- 7. SOCIAL MEDIA WEB ADVERTISING INDUSTRY OVERVIEW PUBLIC RELATIONS EVENT PLANNING DIRECT MAIL ADVERTISING SEO E-MAIL MARKETING
- 8. ADVERTISING INDUSTRY OVERVIEW INTEGRATED MARKETING COMMUNICATIONS
- 9. ADVERTISING INDUSTRY OVERVIEW =CAMPAIGN
- 17. WHERE DO YOU WANT TO WORK? ADVERTISING INDUSTRY OVERVIEW
- 18. THE AGENCY: BIG vs. SMALL ADVERTISING INDUSTRY OVERVIEW
- 19. FULL SERVICE SPECIALIZED B2C / B2B IN HOUSE ADVERTISING INDUSTRY OVERVIEW
- 20. HOW WILL YOU GET THE CLIENT? ADVERTISING INDUSTRY OVERVIEW
- 21. REFERRAL PITCH / SPEC REQUEST FOR PROPOSAL (RFP) BEING AWESOME ADVERTISING INDUSTRY OVERVIEW
- 22. HOW WILL YOU GET PAID? ADVERTISING INDUSTRY OVERVIEW
- 23. MEDIA COMPENSATION MARKUPS RETAINER HOURLY / PROJECTS INCENTIVE SYSTEM ADVERTISING INDUSTRY OVERVIEW
- 24. WHAT ROLE(S) WILL I PLAY? ADVERTISING INDUSTRY OVERVIEW
- 25. “65% of kids entering school this year will end up in jobs that don’t exist yet.” ADVERTISING INDUSTRY OVERVIEW Source: Cathy Davidson - Academia
- 26. ADVERTISING INDUSTRY OVERVIEWTbreadth of knowledge depth of expertise
- 28. PRINCIPAL ADVERTISING INDUSTRY OVERVIEW
- 30. CREATIVE DIRECTOR ADVERTISING INDUSTRY OVERVIEW
- 32. ART DIRECTOR ADVERTISING INDUSTRY OVERVIEW
- 34. COPYWRITER ADVERTISING INDUSTRY OVERVIEW
- 35. GRAPHIC DESIGNER ADVERTISING INDUSTRY OVERVIEW
- 36. PRODUCTION ARTIST ADVERTISING INDUSTRY OVERVIEW
- 39. ACCOUNT EXECUTIVE ADVERTISING INDUSTRY OVERVIEW
- 41. MEDIA DIRECTOR / BUYER ADVERTISING INDUSTRY OVERVIEW
- 43. DIRECTOR OF AGENCY OPERATIONS ADVERTISING INDUSTRY OVERVIEW
- 44. SOCIAL / DIGITAL STATEGIST ADVERTISING INDUSTRY OVERVIEW
- 45. BRAND MANAGER ADVERTISING INDUSTRY OVERVIEW
- 46. MARKETING DIRECTOR ADVERTISING INDUSTRY OVERVIEW
- 47. EVENT PLANNER ADVERTISING INDUSTRY OVERVIEW
- 48. PR SPECIALIST ADVERTISING INDUSTRY OVERVIEW
- 49. INTERACTIVE DIRECTOR ADVERTISING INDUSTRY OVERVIEW
- 50. DEVELOPER ADVERTISING INDUSTRY OVERVIEW
- 51. UX / UI DESIGNER ADVERTISING INDUSTRY OVERVIEW
- 52. FREELANCERS ADVERTISING INDUSTRY OVERVIEW
- 54. WHO WILL BE MY CO-WORKERS? ADVERTISING INDUSTRY OVERVIEW
- 55. ADVERTISING INDUSTRY OVERVIEW COPYWRITER ART DIRECTOR Source: Edward Boches - EdwardBoches.com
- 56. ADVERTISING INDUSTRY OVERVIEW COPYWRITER ART DIRECTOR Source: Edward Boches - EdwardBoches.com
- 57. SOCIAL COPYWRITER ART DIRECTOR MOBILE ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
- 58. MOBILE WEB SOCIAL PR ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
- 59. UX PR ART DIRECTOR MOBILE ADVERTISING INDUSTRY OVERVIEW Source: Edward Boches - EdwardBoches.com
- 60. HOW WILL I KNOW WHAT’S RIGHT FOR ME? ADVERTISING INDUSTRY OVERVIEW
- 61. TALENT PASSION MONEY ADVERTISING INDUSTRY OVERVIEW Source: Jim Collins - Good to Great
- 62. TALENT ADVERTISING INDUSTRY OVERVIEW PASSION MONEY Source: Jim Collins - Good to Great
- 63. “Find this and you will never differentiate between your work life and your personal life. You’ll just live, and you’ll love every minute of it.” ADVERTISING INDUSTRY OVERVIEW Source: Gary Vaynerchuk - Crush It