Some slide about social media to present to VNG staff on 25 Nov 2010

1. Social Media Talk.,
25/11/2010

2. Content
• Social media?
• Why social media?
• How can (can’t) we mine?
• How can we measure the result?

3. “Social media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s not better”
Avinash Kaushik, Analytics Evangelist, Google
Social Media?

4. “An umbrella term that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
WikiPedia
Social Media?

5. In contrast with traditional media (Mass Media): One way media,
Social media is too ways media
Social Media?
Oneway
communicatio
n
Conversation ready

6. Born even earlier than Mass Media:
Since the beginning of human being, when men have conversations
Social Media?

7. Why social media?
Elements of the communication process

8. Why social media?
Easy to get feedback, reduce noise, real time help the receiver to understand the message

9. Why social media?
Spread faster, larger than traditional media:
Viral VS Oral, Word of Mouse VS Word of Mouth
Word-of-mouseWord-of-mouth

10. Why social media?
Mass media is a kind of monopoly media:
it belongs to publishers, reporters, broadcasters
Social media belongs to everyone and many tools allow people to do that
Buy VS Earn

11. How can (can’t) we mine?
Choosing channel (too many of tools)/ build your home source for media

12. How can (can’t) we mine?
Up to date and stick with content: hot content/ contest/ question...to engage

13. How can (can’t) we mine?
Choose right team to engage
Don’t choose a Guru but a passion team

14. How can (can’t) we mine?
Social Media is not ALL!

15. How can (can’t) we mine?
Social Media can’t solve everything!
Bad product Traffic outside the community

16. How can (can’t) we mine?
Remember: the key is conversation

17. How can we measure the result?
Depend on Social services: Facebook insight/ Youtube insight/ GA…

18. Some last words
Listen

19. Some last words
Engage

20. Some last words
Measure

21. Some last words
Stop thinking campaign, Start thinking conversation

22. Thank for your time!