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2. Speaker: Stacey Harris
Vice President, Research and Advisory Services
Brandon Hall Group

3. • Q&A
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6. Stacey Harris
Vice President, Research and Advisory Services
Brandon Hall Group

7. Presenter: Stacey Harris, VP of Research
Brandon Hall Group
© 2013 Brandon Hall Group, Inc.

8. About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth, and business results within their
organizations. Our focus is on ensuring continuous business performance.
• Established in 1992
• Nearly 200,000 subscribers
• Over 10,000 clients globally
• Memberships and Research
“We provide insight, objectivity, and personalized support”
© 2013 Brandon Hall Group, Inc.

9. © 2013 Brandon Hall Group, Inc.

10. Agenda
The Social Software and Business Value: The Case for Talent Acquisition
• Connecting Consumer Engagement practices with Candidate Engagement
Practices
• Widening Candidate Pools
• Social Software Space for Talent Acquisition
• Building a Business Case for Social Talent Acquisition
© 2013 Brandon Hall Group, Inc.

11. Economies and Demographic Shifts
As our world has changed, we’ve adapted how we educate, develop, and hire people that
will succeed within these new environments.
1910s World War I 1940s World War II Regional Wars Cold Wars Wars on Terror
Agricultural Economy Industrial Economy Information Economy (?) A New Economy…..
Pre1910s 1927 1932 1947 1953 1969 1975 1981 1992 1998 2002 2007
Model T Talking Air Polaroid DNA Moon Microsoft IBM Introduces AOL for Google Amazon Web Apple iPhone
Movie Conditioning Camera Found Landing Founded PCs Windows Founded Services Launched Launched
Baby Boomers Generation X Millennials 2020’s (i) Generation
Born Born Born Born
© 2013 Brandon Hall Group, Inc.

12. Top Five Business Priorities
Which best describes your company's top two business priorities?
Priority Overall
Gaining market share 37.4%
Delivering new products or services 23.9%
Improving innovation 22.9%
Improving Sales Force Effectiveness 16.1%
Cutting expenses 15.3%
BHG, Business Focus ‘13
© 2013 Brandon Hall Group, Inc.

13. Poll Question One
How much do you shop at Amazon.com?
1. Often, for many different products
2. Sometimes, for a few key items
3. Once in a great while
4. Never
13
© 2013 Brandon Hall Group, Inc.

14. Consumer Engagement Model
$61.1 Billion in Revenues in 2012
http://frugaldad.com/2011/11/15/amazon-infographic/
14
© 2013 Brandon Hall Group, Inc.

15. Key Consumer Marketing Principles
• Match supply with demand + desire
• Strengthen the brand awareness
• Improve the consumer experience
• Build lasting relationships
15
© 2013 Brandon Hall Group, Inc.

16. Today’s Candidate Engagement Model
Insert Profile,
Resume, or
Request
16
© 2013 Brandon Hall Group, Inc.

17. Why Widening Candidate Pools Are Critical
Brand
Followers
Brand
Ambassadors
Social
Network
Industry
Network
Alumni
Passive
Seekers Active
Seekers
17
© 2013 Brandon Hall Group, Inc.

18. Social Engagement During Job Search
Only 17.6% of candidates were aware of
and used employee “referrals” within a
company – but referred candidates were
4X more likely to receive an offer.
http://www.thecandidateexperienceawards.org/
18
© 2013 Brandon Hall Group, Inc.

19. Build a Better Model
19
© 2013 Brandon Hall Group, Inc.

20. Characterize your current HR Technology?
How would you characterize your current HR technology?
Non‐
Enterprise HR enterprise
No System Stand‐alone suite suite Other
Employee Master/Profile 12.7% 23.3% 55.1% 6.0% 2.8%
Payroll 2.1% 30.2% 56.5% 7.0% 4.2%
Talent acquisition/ATS 24.9% 28.1% 35.1% 6.3% 5.6%
Assessment tools 37.9% 31.9% 22.1% 2.5% 5.6%
Workforce management 39.6% 18.9% 32.9% 4.3% 4.3%
Learning management 18.5% 38.3% 31.7% 7.7% 3.8%
Competency management 51.4% 18.3% 21.5% 3.2% 5.6%
Performance management 29.4% 28.4% 33.7% 3.9% 4.6%
Development planning 42.6% 26.1% 21.8% 3.9% 5.6%
Succession/career planning 55.0% 16.8% 18.2% 2.9% 7.1%
Workforce planning 52.3% 19.8% 17.7% 3.9% 6.4%
Compensation planning 30.7% 28.6% 30.0% 4.3% 6.4%
Rewards & recognition 41.8% 31.8% 16.1% 3.6% 6.8%
Source: Brandon Hall Group, Employee Development and Performance Survey, 2012 N=466.
© 2013 Brandon Hall Group, Inc.

21. Social Recruiting Technology
Screening and Candidate
Recruitment Candidate
Interviewing Experience
Marketing Sourcing
• Powerful • Video • Candidate
• Branding Tools searching and screening feedback tools
• Job posting matching • Assessments • Candidate
SEO • Employee workflow tools
• Network
• Mobile-ready referrals analysis • Mobile-friendly
job portals • Industry- applications
• Testing
• Candidate pool focused • Portfolio
management sourcing development
• Marketing • Social tools
campaign indicators
management
• Company
profiles
21
© 2013 Brandon Hall Group, Inc.

22. Poll Question Two
How do you currently use social software in your recruiting
efforts?
1. General branding and advertising
2. Sourcing actual candidates
3. Screening and Interviewing
4. Managing the candidate experience
5. All the above
6. None of the above
22
© 2013 Brandon Hall Group, Inc.

23. Social Recruiting Technology Landscape
Screening and Candidate
Recruitment Candidate
Interviewing Experience
Marketing Sourcing
• Talemetry • Hireology • Mystery
• SmashFly
Applicant
• Talentbin • HireVue
• GlassDoor • CornerStone
• Gild • Wowzer • Kenexa
• LinkedIn
• Entelo • CEB/SHL • PeopleClues/
• Facebook
PeopleMatter
• Jobvite • PeopleAnswers
• Resumator
• iCIMS • Covirtus
• Simplicant
• OneWire • Pan
• SelectMinds • Kenexa
• Bullhorn
23
© 2013 Brandon Hall Group, Inc.

24. Australian Defense Force: Mobile Medic App
Interactive recruiting, assessments, and marketing wrapped in one
Social Tools Leveraged Extensively
© 2013 Brandon Hall Group, Inc.

25. Developing a Business Case
When was the last time you developed a business case?
In the last 6 months
33% 32% Over 1 year ago
Over 3 years ago
17% 18%
Never
BHG, Building a Business Case for Performing and Learning, 2011 N=169.
© 2013 Brandon Hall Group, Inc.

26. Understand your Current Talent
Landscape
In the U.S.
• The Bureau of Labor Statistics estimated that there were 224,000 open positions in
manufacturing at the end of 2012.
• IBM is predicting a shortage of 2 million IT security professionals by 2015.
• The Georgetown University Center on Education and the Workforce predicts that 82% of the
estimated 5.2 million healthcare workers we will need by 2020 will require extra training.
Globally,
• Gartner estimates that 4.4 million new jobs will be created to support big data by 2015.
• ManPower Group’s most recent 2012 Talent Shortage Survey stated that skilled trade workers
topped the list of the most difficult positions to fill at the global level.
26
© 2013 Brandon Hall Group, Inc.

27. Understand Industry Talent Drivers
Industries Change Drivers
High‐Tech Cloud, Big Data, Analytics, CyberSecurity
Health‐Care Nursing Specialties, Electronic file requirements, Biosciences
Manufacturing Smart Plants, Maintenance needs, Lack of Hands on Experience
Oil, Gas, Mining Upstream Sourcing, High‐Tech, Operation Engineering
Retail Branding, Engagement, Personalized consumerism, Extended Enterprise
Service Industry Personalized experiences, Tech shifts, Extended Audiences
Education Massive Open Online Courses (Mooc’s), Regulations
27
© 2013 Brandon Hall Group, Inc.

28. Understand Company Goals
• Revenue and growth goals
• Branding goals
• Cultural goals
• Bench strength goals
• Efficiency and effectiveness goals
• Engagement goals
28
© 2013 Brandon Hall Group, Inc.

29. Elements of a Successful Business Case:
1. Executive summary
2. Business need
3. Value, ROI, or business results
4. Initiative description (in terms of outcomes)
5. Budget and resources(tangible and non‐tangible costs)
6. Measurement strategy
7. Suggested implementation and operation plan
8. Communication and change management plan
9. Risks and challenges
10. Required actions
An executive level business case - if being developed in PowerPoint should
include no more than 5 to 10 slides.
© 2013 Brandon Hall Group, Inc.

30. Steps to Creating a Business Case
Step # Steps to Creating a Business Case
Step 1 Identify business drivers (Value, Innovation, People, Efficiency, etc.).
Step 2 Identify the business challenges or opportunities
Step 3 Identify stakeholders (Business driver owners, those directly y and indirectly involved
with business driver outcomes)
Step 4 Create a team of cross‐organizational stakeholders to assess the challenges to meeting
the business drivers, and possible approaches to resolving challenges
Step 5 Assess benefits, costs, organizational readiness, and risks associated with each approach
Step 6 Identify a data driven preferred approach, selected by the cross‐functional team
Step 7 Create a road map, change management approach, and organizational readiness queues
Step 8 Develop full business case and executive summary business case
Step 9 Initiate grass roots and political awareness outreach
© 2013 Brandon Hall Group, Inc.

31. Summary
• Connect business goals to talent acquisition goals.
• Match candidate supply and desire with company demands.
• Leverage data to drive selection and engagement.
• Strengthen candidate brand awareness.
• Improve the consumer (candidate) experience.
• Build lasting talent pool relationships.
31
© 2013 Brandon Hall Group, Inc.

32. Questions
Stacey.Harris@brandonhall.com Stacey Harris
VP Research & Advisory Services
@StaceyHarrisHR Brandon Hall Group
LinkedIn: Stacey Harris @StaceyHarrisHR
For more information please contact Brandon Hall Group at
success@brandonhall.com or (561) 865-5017.
© 2013 Brandon Hall Group, Inc.

33. • Now entering its 19th year, the Brandon There are forty‐eight categories across
Hall Group Excellence Awards Program is three program areas. To view topics within
the most prestigious awards program in the each, select the program area listed below
industry. for the full list of categories, a description
• We are honored to receive applications of each category, and a link to the
from organizations around the world application for each:
ranging from small, medium, large, and Excellence in Learning
global enterprises, government, not‐for‐ Excellence in Talent Management
profit, and associations. Excellence in Sales and Marketing
• We are currently accepting applications
for categories within Learning, Talent
Management and Sales and Marketing,
entry deadline: April 19, 2013.
For more information please visit: http://go.brandonhall.com/Excellence_Awards_Home
Contact us at: awards@brandonhall.com or call Rachel Cooke at (954) 732‐9076.
© 2013 Brandon Hall Group, Inc.

35. Join Our Next Workforce Webinar
Supporting Cancer Survivors in the
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Thursday, April 4, 2013
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