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Speaker: Maria McGinn
iContent Sales Director
Success Factors
Moderator: Ladan Nikravan
Associate Editor
Chief Learning Officer magazine
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Moderator:
Ladan Nikravan
Associate Editor
Chief Learning Officer magazine
#CLOwebinar
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Speaker:
Maria McGinn
iContent Sales Director
Success Factors
Solving Content Chaos
in a Digital World
Maria McGinn
iContent Sales Director
9 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Topics
1. Content Acceleration
2. Blended Learning
3. Content Distribution
4. Content Management
5. Content as a Service
What fuels Content Chaos?
11 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
DIGITALLY
CONNECTED
SOCIALLY
NETWORKED
BETTER
INFORMED
Ease of Access is changing the rules for Content
Delivery
12 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Leaning is “happening” Everywhere!
13 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
R&D
Collaborate with
experts anywhere
PR
Quickly determine
best response
IT
Drive projects and
issue resolution
Operations
Shipment updates HR
Engage every
employee
Finance
Pricing exceptions
Marketing
Improve campaign
planning
Service
Catch customer
satisfaction
problems early
Specialist
Sales
Improve deal
teams and strategy
Knowledge Demand is Across the Entire Network
Supporting company-wide or cross-departmental formal and informal
learning
Any Employee or Business Stakeholder
14 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Learning Professionals are spending
more time managing content in
addition to all of their other duties.
We call this Content Chaos.
Here’s the truth…
Formal & Informal Content:
Tracking and Launching Content
Successfully in the LMS
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
Executives Don’t Get it
Why isn’t the Course Working?
Slow
Performance
End User
Configuration
Java Issues
SCORM Issue
“Course
Delivery is
Killing Me!”
Outdated
Content?
18 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
• How will content communicate with the LMS?
• Why didn’t the LMS track the score?
• What about bandwidth for Rich Media?
• Is this content QA’d?
• Do we have the right Resources?
• Why doesn’t our IT department solve our content communication issues?
• Our Partners in Mumbai are experiencing significant lag time!
• We just rolled out IE 9.0, what about the content?
• SCORM, what about Cross Domain?
• How can External Contractors access Content?
Content Chaos: Addressing Practical Problems
“As content delivery options increase, learning departments everywhere are straining under the burden of
ever-increasing e-learning courses, online simulations, videos, manuals, and podcasts.”
19 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Content Distribution
• Technical Infrastructure
• Do you have the network capacity to reliably deliver Content?
• Will user spikes grind your core systems to a halt?
• Technical Support Needs
• Do you get the “mind share” of Technical Resources when issues
arise?
• Do you have the Technical Expertise to resolve content playback
issues?
20 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Content Management
• Expert Resources
• Do you have the internal experts to address key technical content
issues around SCORM and AICC?
• How do your resources currently maintain their SCORM and AICC
skills?
• Are your creative and instructional design resources being over
whelmed by content nuances? Scores aren’t tracking, completion
don’t record!
• Are you re-testing after content updates?
21 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Key Components
Expert Content
Resources
Technical Infrastructure &
Network Capacity
Content-as-a-Service
23 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Learning Strategy: Blended
• 70% Informal
Learning (OJT)
• 20%
Relationship
Based
Learning
(feedback)
• 10% Formal
Learning
(courses and
reading)
24 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Learning Strategy: Certification
Framework
Do you
know
the
content
area?
Can you
apply your
knowledge
in a
relevant
situation?
Can you
deliver
measurable
results?
Have you
shared your
capability with
the broader
community?
25 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Knowledge
New Hire Sales
Bootcamp
Advanced Sales
Training
Product
Essentials
Behavior
Deliver BizX
Pitch
Deliver Product
Pitch
Deliver
Executive-Level
Demo
Results
Submit a quote
Close a deal
Publish
Win Report
Contribute
Facilitate Deal of
the Month
Contribute to
Sales Playbook
Participate in
New Hire Sales
Bootcamp
Example: Product Sales Certification
Path
26 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Drink our own Champagne
• Jam – Social collaboration video
platform
• LMS – Formal & Informal
content repository, launching,
tracking
• IContent - CaaS
• BizX Mobile – Mobile Delivery
• Workforce Analytics – Powerful
analytics and reporting
27 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Social Learning: A Blended approach
Jam Groups Supporting Social Learning
28 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
BizX Mobile and Sales U App Store
Learning and enablement from any device, anywhere
• Access LMS, role based learning paths, enablement resources
• Attend live, recorded, on demand and social learning from
anywhere
• Register, track and analyze remotely
Questions?
Join Our Next CLO Webinar
“Microlearning – Size DOES Matter”
Thursday, June 20, 2013
CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for upcoming CLO Webinars at
www.clomedia.com/webinars
Join the Chief Learning Officer magazine Network
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Five Ways to Solve Content Chaos

  • 1. You can listen to today’s webinar using your computer’s speakers or you may dial into the teleconference. If you would like to join the teleconference, please dial 1.650.479.3208 and enter access code: 928 504 567 #. You will be on hold until the seminar begins. #CLOwebinar
  • 2. #CLOwebinar Speaker: Maria McGinn iContent Sales Director Success Factors Moderator: Ladan Nikravan Associate Editor Chief Learning Officer magazine
  • 3. • Q&A – Click on the Q&A icon on your floating toolbar on the top of your screen. – Type in your question in the space at the bottom. – Click on “Send.” #CLOwebinar
  • 4.  Polling  Polling question will appear in the “Polling” panel.  Select your response and click on “Submit.” #CLOwebinar
  • 5. 1. Will I receive a copy of the slides after the webinar? YES 2. Will I receive a copy of the webinar recording? YES Please allow up to 2 business days to receive these materials. #CLOwebinar
  • 6. Moderator: Ladan Nikravan Associate Editor Chief Learning Officer magazine #CLOwebinar
  • 8. Solving Content Chaos in a Digital World Maria McGinn iContent Sales Director
  • 9. 9 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Topics 1. Content Acceleration 2. Blended Learning 3. Content Distribution 4. Content Management 5. Content as a Service
  • 11. 11 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. DIGITALLY CONNECTED SOCIALLY NETWORKED BETTER INFORMED Ease of Access is changing the rules for Content Delivery
  • 12. 12 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Leaning is “happening” Everywhere!
  • 13. 13 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. R&D Collaborate with experts anywhere PR Quickly determine best response IT Drive projects and issue resolution Operations Shipment updates HR Engage every employee Finance Pricing exceptions Marketing Improve campaign planning Service Catch customer satisfaction problems early Specialist Sales Improve deal teams and strategy Knowledge Demand is Across the Entire Network Supporting company-wide or cross-departmental formal and informal learning Any Employee or Business Stakeholder
  • 14. 14 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Learning Professionals are spending more time managing content in addition to all of their other duties. We call this Content Chaos. Here’s the truth…
  • 15. Formal & Informal Content: Tracking and Launching Content Successfully in the LMS
  • 16.
  • 17. IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast Executives Don’t Get it Why isn’t the Course Working? Slow Performance End User Configuration Java Issues SCORM Issue “Course Delivery is Killing Me!” Outdated Content?
  • 18. 18 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. • How will content communicate with the LMS? • Why didn’t the LMS track the score? • What about bandwidth for Rich Media? • Is this content QA’d? • Do we have the right Resources? • Why doesn’t our IT department solve our content communication issues? • Our Partners in Mumbai are experiencing significant lag time! • We just rolled out IE 9.0, what about the content? • SCORM, what about Cross Domain? • How can External Contractors access Content? Content Chaos: Addressing Practical Problems “As content delivery options increase, learning departments everywhere are straining under the burden of ever-increasing e-learning courses, online simulations, videos, manuals, and podcasts.”
  • 19. 19 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Content Distribution • Technical Infrastructure • Do you have the network capacity to reliably deliver Content? • Will user spikes grind your core systems to a halt? • Technical Support Needs • Do you get the “mind share” of Technical Resources when issues arise? • Do you have the Technical Expertise to resolve content playback issues?
  • 20. 20 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Content Management • Expert Resources • Do you have the internal experts to address key technical content issues around SCORM and AICC? • How do your resources currently maintain their SCORM and AICC skills? • Are your creative and instructional design resources being over whelmed by content nuances? Scores aren’t tracking, completion don’t record! • Are you re-testing after content updates?
  • 21. 21 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Key Components Expert Content Resources Technical Infrastructure & Network Capacity
  • 23. 23 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Learning Strategy: Blended • 70% Informal Learning (OJT) • 20% Relationship Based Learning (feedback) • 10% Formal Learning (courses and reading)
  • 24. 24 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Learning Strategy: Certification Framework Do you know the content area? Can you apply your knowledge in a relevant situation? Can you deliver measurable results? Have you shared your capability with the broader community?
  • 25. 25 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Knowledge New Hire Sales Bootcamp Advanced Sales Training Product Essentials Behavior Deliver BizX Pitch Deliver Product Pitch Deliver Executive-Level Demo Results Submit a quote Close a deal Publish Win Report Contribute Facilitate Deal of the Month Contribute to Sales Playbook Participate in New Hire Sales Bootcamp Example: Product Sales Certification Path
  • 26. 26 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Drink our own Champagne • Jam – Social collaboration video platform • LMS – Formal & Informal content repository, launching, tracking • IContent - CaaS • BizX Mobile – Mobile Delivery • Workforce Analytics – Powerful analytics and reporting
  • 27. 27 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. Social Learning: A Blended approach Jam Groups Supporting Social Learning
  • 28. 28 SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved. BizX Mobile and Sales U App Store Learning and enablement from any device, anywhere • Access LMS, role based learning paths, enablement resources • Attend live, recorded, on demand and social learning from anywhere • Register, track and analyze remotely
  • 30.
  • 31. Join Our Next CLO Webinar “Microlearning – Size DOES Matter” Thursday, June 20, 2013 CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for upcoming CLO Webinars at www.clomedia.com/webinars Join the Chief Learning Officer magazine Network http://network.clomedia.com/ #CLOwebinar