The document discusses myths and realities around talent management. It presents SuccessFactors' unified talent management approach and suite of cloud applications. Key applications discussed include recruiting, onboarding, learning, performance management, compensation, and succession planning. Customer quotes provide examples of SuccessFactors helping organizations improve hiring, engagement, productivity and business results. The presentation emphasizes the need to move beyond transactional HR to gain strategic insights and align talent processes with business goals.

1. Busting the Big Talent Management Myths
Mark Brandau
Senior Director Product Marketing

2. Agenda
• Understand Some of the Myths
• Taking a Closer Look at Reality
• SuccessFactors Approach
• Take Aways/ Wrap-up
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3. You Can’t Manage Today’s Talent With Yesterday’s Approach
It’s all about the
process. We don’t
have flexibility to
start where we
need to.
Succession
planning is really
only for executive
level positions.
It’s impossible to
prove the value of
strategic talent
management.
We really don’t
need to think
about global
workforce and
business issues.
Talent Management
is really only
about
Performance
Management.
Skills and
competencies are
really the same
things…and not
that important.
The best solutions
are in the cloud,
and are not
integrated with my
on-premise
systems.

4. What is Causing the Shortage?
Demand
Technology increases job complexity for many critical
positions
Economy continues to grow, particularly in highly skilled fields
such as bio-medical & healthcare
Globalization increases job opportunities for skilled workers
Less people were born in the 70s, 80s and 90s
Training/education systems that used to produce skilled
workers have not been maintained
Supply
6
Technology eliminates semi-skilled development or
“feeder” positions
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6

5. Yesterday’s Products Inhibit Your Ability to
Align, Optimize, and Accelerate Business Results
Local point solutions,
with limited, or no
global view
Fragmented products,
without a unified
approach
Yesterday’s ‘talent’ products don’t meet
today’s (or tomorrow’s) demands
Not agile enough to
respond to changing
requirements
Inability to easily tie
talent programs to
business results

6. SuccessFactors Talent Management

7. SuccessFactors HCM Suite
Social
Collaboration
Recruiting
Workforce
Analytics
Onboarding
Succession
& Development
Learning
Core
HR
Performance
Compensation
& Goals
Content
12
Payroll
Integration
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Workforce
Planning
Extensibility

8. SuccessFactors Talent Management
Unified talent processes covering the entire employee lifecycle
Social
Collaboration
Recruiting
Succession
& Development
Core
HR
Performance
Compensation
& Goals
Content
13
Learning
HR
Analytics
Onboarding
Learning
Recruiting &
Onboarding
Workforce
Compensation
& Rewards
Planning
Payroll
Integration
Skills and
Competencies
Succession &
Development
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Performance &
Goals

9. SuccessFactors Delivers a Unified, Comprehensive Talent Solution
That Increases Your Agility and Ability to Drive Business Results
Align
Right people working
on the right things
Optimize
Find the right
people and make
them great
Accelerate
Run the
business better

10. But not just breadth… comprehensive means depth
An HR system that is business-ready from the start
2,000+
Social
Collaboration
Onboarding
Succession
& Development
workforce
metrics
specific job
descriptions
100 pre-built Reports
Recruiting
Learning
800 industry
Core
HR
Performance
Compensation
& Goals
andHR
Dashboards,
Analytics
60 International and
country-specific reports
Workforce
Planning
170+ Core HR
workflows
250 job families
86 Competencies
across 10
Categories
1,548 Writing Assistant
13,000 skills
1,032 Coaching
Library of more than
500 SMART Goals
Payroll
19,500+
Content
15
Integration
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Comments (18 per
competency)
Unique HR Content
Assistant Comments
(12 per competency)

11. Succession & Development
Improve Agility and Reduce Risk
Not just for executives, now for everyone …
identify comprehensive plans per department
Social
Collaboration
Recruiting
Onboarding
Performance
Compensation
& Goals
Workforce
Planning
Payroll
“
Content
16
Integration
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Companies with best-practice
succession management programs
are three times more effective at
achieving key business measures...
“
Succession
& Development
Learning
Core
HR
Increase Engagement and Retention
Employee ‘self service’ , where individuals own
HR
Analytics
their career plans and learning is seamless

12. SuccessFactors Recruiting
Social
Collaboration
Recruiting
HR
Get Results
Analytics
Onboarding
Core
HR
Performance
Compensation
& Goals
Content
17
You Can See
Select and hire the best talent faster, while
also Workforce measurable results
providing
Planning
Payroll
Integration
“
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
With SuccessFactors Recruiting we
are making much better hires than
ever and our hiring managers love
the system.
“
Succession
& Development
Learning
Target the Talent You Need
Attract and engage quality candidates with
cutting-edge sourcing solution that
incoporates SEO, Social, and Smart Feeds

13. SuccessFactors Onboarding
Guide
Improve the overall process, while helping
reduce legal risk and costs
Social
Collaboration
Recruiting
Onboarding
Learning
Better employee engagement, teamwork, and
retention from day one
HR
Analytics
Core
HR
Performance
Compensation
& Goals
Payroll
Develop
Workforce
Planning
Faster time to contribution, alignment with
corporate goals, and better employee
satisfaction
“
Content
18
Integration
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
SuccessFactors Onboarding provides more
guidance for the hiring manager, strong
socialization capabilities and integration to the rest
of the talent processes. Combined, these features
can have a significant and positive impact on new
hire productivity, engagement and retention.”
“
Succession
& Development
Connect

14. SuccessFactors Learning
Ensure Compliance and Reduce Regulatory Risk
With the industries most highly regarded learning
management system (LMS) and optional Validated SaaS
Social
Collaboration
Recruiting
Onboarding
Learning
Analytics
Core
HR
Performance
Compensation
& Goals
Content
19
Extended Learning Beyond Your Employees
Workforce
Planning
Cost-effectively deliver training to your partners,
customers and extended business network
Payroll
Integration
“
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
SuccessFactors LMS has enhanced the
user experience greatly and simplified
access and reporting. The partnership with
SuccessFactors has been just great.
SuccessFactors certainly meets our needs.
“
Succession
& Development
Accelerate Performance and Development
Blend formal, informal, and social learning and deliver all
via HR
mobile to accelerate business impact

15. SuccessFactors Performance & Goals
Clarify & Increase Organizational Alignment
Cascade goals from executive management to every
employee; SMART Goal Library; Mobile goals
Social
Collaboration
Recruiting
Onboarding
Learning
Analytics
Core
HR
Performance
Compensation
& Goals
Deliver Continuous Coaching and Development
Workforce
Mobile Touchbase for continuous development;
Planning
Team Rater for quick team and individual review
Payroll
“
Content
20
Integration
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
Managers can do performance,
compensation and merit bonuses in real
time. We knew we were getting that by
using SuccessFactors across the board –
but we didn’t realize what a big impact that
would have.
“
Succession
& Development
Increase Accuracy & Relevance of Formal Reviews
Writing and Coaching Assistants with Legal Check,
Calibration, 360 Reviews
HR

16. SuccessFactors Compensation
Recruiting
Onboarding
Succession
& Development
Learning
Core
HR
Performance
Compensation
& Goals
Payroll
Make Best Use of Limited Budgets
HR
Bonus, incentive bonuses; Goal achievements tied
Analytics
to bonuses; Position specific payments
Workforce
Reward and
Planning
Retain True Top Performers
Calibration ensure reviews are tied to compensation
planning so top performers are rewarded & retained
“
Content
21
Integration
Extensibility
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.
With SuccessFactors, we deployed an
integrated HR software solution in 5
languages across 10 countries, all within 5
months. The speed of implementation,
ease of use and associated cost savings
have made all the difference.
“
Social
Collaboration
Improve Accuracy and Reduce Errors
Eliminate spreadsheets, leverage pre-built planning
worksheets for base, variable pay (i.e., merit,
promotion, market adjustments, stock, options;
functional and employee currency).

17. Agile, Engaging and Beautiful
Designed for how people work
Engage and Empower Everyone – Anytime, Anywhere, Wrapped in Social
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SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.

18. But You Need More Than The Best Equipment
• Talent HCM Community – 15,000 members and growing, plus
• Over 170 implementation partners, from the largest global system
integrators to local specialized implementers to support your journey
and preserve your investments

19. Cloud transition scenarios for SAP customers
Leverage existing investments, connect with delivered integrations
Talent Hybrid
Two-tier HCM
Cloud
Solutions
Cloud
Core HR
Talent Solutions,
Workforce Planning,
Workforce Analytics
Talent Solutions,
Workforce Planning,
Workforce Analytics
Cloud
Core HR
Full Cloud HCM
Cloud HR
Core HR (Employee Central)
Talent Solutions
Workforce Planning and
Workforce Analytics
Subsidiaries
On-premise
Solutions
Delivered and Maintained Integration
Headquarters
Core HR
SAP ERP HCM
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Core HR
SAP ERP HCM
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SAP ERP HCM

20. Talent Maturity Curve
Automation Is Necessary but Insufficient for Achieving Transformation
Impact
Deliver insight to
managers and
executives
Unified talent
processes
Individual talent
process
Transactional
(from Manual)
Maturity
25
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21. SuccessFactors Positioned as a Leader
In the Top 10 Industry Analyst Reports for the last year
• The Forrester Wave™: Talent Management, • Ventana Research Value Index: Total Compensation
Management in 2012
Q1 2013
• 2012 Nucleus Research HCM Value Matrix • All five IDC Integrated Talent Management
MarketScape Reports for 2013
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22. SuccessFactors Positioned as a Leader
In Garter’s 2013 Magic Quadrant for Talent Management Suites
Gartner “Magic Quadrant for
Talent Management Suites” by Thomas Otter,
Jeff Freyermuth, Ron Hanscome, March 14, 2013.
This graphic was published by Gartner, Inc. as part
of a larger research document and should be
evaluated in the context of the entire document.
The Gartner document is available upon request
from SuccessFactors. Gartner does not endorse
any vendor, product or service depicted in its
research publications, and does not advise
technology users to select only those vendors with
the highest ratings. Gartner research publications
consist of the opinions of Gartner's research
organization and should not be construed as
statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to
this research, including any warranties of
merchantability or fitness for a particular purpose.
http://sfsf.ly/gartnermq
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SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.

23. We Lead Because We Help You
Deliver Incredible Business Impact
Cost Savings
Strategic
Alignment
Productivity
Business Results
(15.2)%
5.5%
3%
1%
increase in time spent
on strategic priorities
average increase in
productivity
revenue added
back to profit
13.7%
1 - 8+ weeks
4.9%
increase in internal
job fill rate
faster communication
of strategy
increase in high
performers
(13.8)%
17%
14%
decrease in low
performers
increase in people
getting the right training
increase in project
completion
decrease in turnover
Over 3,700 customers and 22+ million subscribers in 177 countries across 35 languages
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SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.

24. 5 Key Points to Take With You
1
Unified talent management means more than performance management … it must
include Onboarding, Recruiting, Learning, Performance & Goals, Compensation,
Succession & Development.
2
We can do some amazing things to improve HR, performance, and business execution–
and prove the value of talent management.
3
Skills and competencies are the core indicators and “DNA” of a companies competitive
advantage.
4
5
29
Start where it makes sense for you.
Our individual talent solutions – are best of breed. And they combine to create a suite of
“best of breeds”.
SuccessFactors Proprietary and Confidential © 2013 SuccessFactors, An SAP Company. All rights reserved.

25. Thank You!
Mark Brandau
Senior Director Product Marketing

26. SAP Cloud Portfolio
Leading Cloud Apps Running on Common Architecture
SOCIAL PEOPLE TO PEOPLE COLLABORATION
MANAGED CLOUD
SUITE ON
HANA
BW ON
HANA
SUITE
LINE OF BUSINESS CLOUD APPLICATIONS
PEOPLE
CUSTOMER
MONEY
SUPPLIER
BUSINESS
MARKETPLACE
CUSTOMER
APPS
PARTNER/
ISV APPS
BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION
SAP HANA CLOUD PLATFORM
APP DEV & INTEGRATION SERVICES | DATABASE SERVICES | INFRASTRUCTURE SERVICES | INTEGRATION
31
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