What is a Business Model? Why is it important? Explained in a simple and useful way so to better understand the world we live in. We are spreading the word about business model innovation in Italy http://hugowiz.it

1. 1. customers 2. value 3. channels 4. customer
proposition relationships
The
ess M odel
5. revenues
Busin 6. key
resources
explained to my
G randm other
7. key 8. 9. costi Business
activities partnerships Model
Canvas
Anche in Italiano http://slidesha.re/eGZRLO info@hugowiz.it

2. Question
Can you tell the
difference between
a Business Plan and
a Business Model?
8%

3. Question
Can you tell the You will, in a short time.
You will also be able to
difference between
sketch a Business Model
a Business Plan and in few minutes.
a Business Model? Follow the presentation!
12%

4. Definition
Business Model A Business Model shows
how an organization:
Definition creates, delivers and
captures value
16%

5. 9 building blocks
1. customers 2. value 3. channels
The 9 building
blocks of a 4. relation 5. revenues 6. resources
Business Model
7. activities 8. partners 9. costs
21%

6. 9 building blocks > customers
What:
customers grouped by
needs, relationship,
interests, profit and
distribution channels
1. customers
To do:
- describe customers
- classify them
- understand needs
- for what they pay
- profitability
25%

7. 9 building blocks > value proposition
What:
something useful for the
customers, that the
organization can deliver
2. value proposition
To do:
- describe the values
- classifiy them
- relate with customers
29%

8. 9 building blocks > channels
What:
how the organization's
value proposition reaches
the customer
3. channels
To do:
- classify the channels
- buying life cycle
- buying experience
32%

9. 9 building blocks > customer relationships
What:
how the organization
earns and retains
customers
4. customer
relationships
To do:
- customer experience
- organization's image
- effectiveness
37%

10. 9 building blocks > revenues
What:
revenues generated by
different groups of
customers;
classified by value
5. revenues proposition type
To do:
- how do customers pay
- for what do they pay
- price definitions
42%

11. 9 building blocks > key resources
What:
what's needed to create
the value that the
organization offers to
customers: machines,
6. key resources ideas, people, money ...
To do:
- resource list
- relate to value
proposition
46%

12. 9 building blocks > key activities
What:
what the organization
must do to create value
for the customers
7. key activities
To do:
- activity list
- relate with value
proposition
50%

13. 9 building blocks > partnerships
What:
who works with the
organization for creating
value for the customers:
strategic allies, suppliers,
8. partnerships cooperators
To do:
- cost reductions
- risk reductions
- special suppliers
- allies
54%

14. 9 building blocks > costs
What:
money spent by the
organization for key
resources, key activities
and partners
9. costs
To do:
- cost list
- fixed costs
- variable costs
58%

15. 9 building blocks > summary
1. customers
2. value proposition
9 3.
4.
channels
customer relationship
Business Model 5. revenues
building blocks 6. key resources
7. key activities
8. partnerships
9. costs
62%

16. Business Model Canvas > intro
What:
a framework showing
the building blocks'
relationships
Let's organize the 9
building blocks: the
Business Model Canvas
Who:
the Business Model
Canvas was invented by
Alexander Osterwalder
and published in his book:
Business Model Generation
66%

17. Business Model Canvas
Business Model Canvas
7. activities 4. relation
8. partners 2. value 1. customers
6. resources 3. channels
9. costs 5. revenues
http://www.businessmodelgeneration.com
71%

18. Business Model Canvas > value and customers
Business Model Canvas
mer
- custo tion 4. relation
value munica
com
2. value 1. customers
3. channels
ches
alu e rea ers
the v e custom nels
th h chan
g
throu
http://www.businessmodelgeneration.com
75%

19. Business Model Canvas > value
Business Model Canvas
7. activities
8. partners 2. value
6. resources
ribute
T hose cont
alue
creating v
http://www.businessmodelgeneration.com
79%

20. Business Model Canvas > costs and revenues
Business Model Canvas
7. activities
Creating value
costs money
8. partners 1. customers
6. resources Earnings
rs
should be Custome
n
greater tha pay
zero
9. costs 5. revenues
earnings = revenues - costs
http://www.businessmodelgeneration.com
83%

21. Business Model Canvas > relationships
Business Model Canvas
7. activities 4. relation
8. partner 2. value 1. customers
6. resources 3. channels
9. costs 5. revenues
earnings = revenues - costs
http://www.businessmodelgeneration.com
87%

22. Business Model > book
And now?
er
wald
ster s ion
er O
e xan d h permis
: Al d wit
ight use
C opyr
To infinity and
beyond! Buy Alexander
Osterwalder's book.
Download a 70 page
preview from the
website:
businessmodelgeneration.com
91%

23. Business Model > innovation in Italy
So what? We are spreading the
word about Business
Innovate YOUR Model Innovation in
Business Model Italy
and beat the
info@hugowiz.it
competition!
96%

24. Business Model vs. Business Plan
Ah, A Business Plan
tells how much stuff,
I was forgetting: how much time and
Business Model and how much money you
need to put your
Business Plan Business Model into
difference effect
100%