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Rise and Fall of Sentiments



Ali Anani
Twitter and its
tools serve
greatly in
measuring
sentiments. This
presentation
exemplifies this
with analysis of
the recent
Egyptian
presidential
elections
Tags:
Twitter, sentiment
The recent
   presidential
elections in Egypt
  has gathered
interest globally
Sentiments
changed before
  and after the
elections. Some
 hearts broke;
others sang with
       joy
The delay in
 announcing the
elections results
created swinging
  anticipations
Emotions spur
actions. Using
Twitter is one
way of venting
out emotions
Use of NodeXL software
revealed the prevailing
   sentiments about
  midday on June 25th
2012 and one day later

Social Media Research
     Foundation
200 Tweets on Results of Egyptian Election
 after the Announcement of the Results
               (June 25th)
200 Tweets on Results of Egyptian Election after the
Announcement of the Results (June 26              th)
200 Tweets on Results of Egyptian
Election after the Announcement of the
                 Results

        usa

     ikhwan

   elections

     youm7
                        Top Hashtags on

      40933
                        June25th
                        Almost Indifferent
        scaf
                        from the Day
      tahrir            Before
      morsi

      egypt

egyelections


               0   50   100       150        200   250
200 Tweets on Results of Egyptian
Election after the Announcement of the
                 Results

        usa

     ikhwan

   elections

     youm7
                        Top Hashtags on

      40933
                        June26th

        scaf

      tahrir

      morsi

      egypt

egyelections


               0   50   100        150    200   250
The TweetLevel




      morsi

      morsy

       news

egyelections
                                                         Following
                                                         announcementSeries1
     youm7
                                                         of results
      40933

      tahrir

        scaf

   elections

      egypt

               0   20   40   60   80   100   120   140   160   180   200
Lots of Activity that Reflects the
              Emotions Initiating hem

                                   From


Over three hours
starting Midday
on June 26th the
  sentiments
    changed
   positively
Lots of Activity that Reflects the Emotions Initiating hem
                            http://www.sentiment140.com/


                                                        From




Over three hours starting
Midday on June 26th the
  sentiments changed
       positively
The Tone as Measured by TweetTone
    http://www.tweettone.com/


       From
The Tweet Level
http://tweetlevel.edelman.com/
http://archivist.visitmix.com/
I added these slides on June 27th
The sentiments are either positive and mostly
 neutral. Negative feelings are disappearing
Using twitrratr
Using SocialMention
On June 28th the Tweets
       shows neutral
     opinions, whereas
 sentiments from all news
sources are almost divided
   between negative and
          positive
Twitter sentiment on
"egyelections": from Twitter only
http://www.opinioncrawl.com/sentimentfront.aspx?
Current Web sentiment on
"egyelections": from the news
http://www.opinioncrawl.com/sentimentfront.aspx?
Falling Interest
Emotions of the crowds are
     volatile and change fast
Emotional acts and speeches may
  change actions considerably.
   This is an evident lesson for
    businesses and the role of
 emotional marketing and selling

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Rise and fall of sentiments

  • 1. Rise and Fall of Sentiments Ali Anani
  • 2. Twitter and its tools serve greatly in measuring sentiments. This presentation exemplifies this with analysis of the recent Egyptian presidential elections Tags: Twitter, sentiment
  • 3. The recent presidential elections in Egypt has gathered interest globally
  • 4. Sentiments changed before and after the elections. Some hearts broke; others sang with joy
  • 5. The delay in announcing the elections results created swinging anticipations
  • 6. Emotions spur actions. Using Twitter is one way of venting out emotions
  • 7. Use of NodeXL software revealed the prevailing sentiments about midday on June 25th 2012 and one day later Social Media Research Foundation
  • 8. 200 Tweets on Results of Egyptian Election after the Announcement of the Results (June 25th)
  • 9. 200 Tweets on Results of Egyptian Election after the Announcement of the Results (June 26 th)
  • 10. 200 Tweets on Results of Egyptian Election after the Announcement of the Results usa ikhwan elections youm7 Top Hashtags on 40933 June25th Almost Indifferent scaf from the Day tahrir Before morsi egypt egyelections 0 50 100 150 200 250
  • 11. 200 Tweets on Results of Egyptian Election after the Announcement of the Results usa ikhwan elections youm7 Top Hashtags on 40933 June26th scaf tahrir morsi egypt egyelections 0 50 100 150 200 250
  • 12. The TweetLevel morsi morsy news egyelections Following announcementSeries1 youm7 of results 40933 tahrir scaf elections egypt 0 20 40 60 80 100 120 140 160 180 200
  • 13. Lots of Activity that Reflects the Emotions Initiating hem From Over three hours starting Midday on June 26th the sentiments changed positively
  • 14. Lots of Activity that Reflects the Emotions Initiating hem http://www.sentiment140.com/ From Over three hours starting Midday on June 26th the sentiments changed positively
  • 15. The Tone as Measured by TweetTone http://www.tweettone.com/ From
  • 17.
  • 19.
  • 20.
  • 21. I added these slides on June 27th The sentiments are either positive and mostly neutral. Negative feelings are disappearing
  • 24. On June 28th the Tweets shows neutral opinions, whereas sentiments from all news sources are almost divided between negative and positive
  • 25. Twitter sentiment on "egyelections": from Twitter only http://www.opinioncrawl.com/sentimentfront.aspx?
  • 26. Current Web sentiment on "egyelections": from the news http://www.opinioncrawl.com/sentimentfront.aspx?
  • 27.
  • 29. Emotions of the crowds are volatile and change fast Emotional acts and speeches may change actions considerably. This is an evident lesson for businesses and the role of emotional marketing and selling