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Disruptive change and thinking
Dr. Rod King
I dedicate this presentation
to you for you intensified my
interest in disruptive change
Thank Y  ou
Disrupt:T hink the
U nthinkable to Spark
Transformation in Your
Business
Luke W illiams
The disruptive idea shall come
anyway.Y can not delay or
          ou
stop it.Y better think of it
          ou
before it overwhelms you.
Ali Anani
Likewise; disruptive
   negative ideas
Points of
 destructive    Birth of
volcanic idea   new
                idea
Change is not equal
S ome changes are lagging
S ome changes are fast and their
tides overwhelm us
For businesses


Increasing rate of         Acceleration        Increased
change                     of product          momentum
                           adoption


                                          Change of
                                          direction of
                                          business
We are moving from
lagging change to
accelerating change
Going from the
    valley
Make you suffer from oxygen
deficiency




 The faster you go, the more
 suffering you face
The rapidity of change requires
preparing for it
Modern technology makes
the trip fast
Disrupt the familiar into unfamiliar

Strawberry flavored drinks are
useful as a substitute for lipstick
Study the mountain and its subsets
Study the product and its components
Study the product
 (the mountain)



Study the hill
(the partial
product)



Study the grains
(the components)
The last thing fish think about is water
And sometimes the last thing producers know
is the other uses of their products
Customers develop uses that producers
are unaware of
Simple products are proof of that such as baking
soda and even tissue papers
It was users who uncovered may uses other than
what manufacturers intended them for
And remember fast changes bring
new disruptive needs
What will change if we provide
faster service?
Clients shall want quicker service
Rapidity brings the need for even
more rapid service
MDs, for example, do not have time to
read brochures.
Show updated brochures on iPads- they
are visual and you may highlight changes
Beware of stress associated with change
Keep your thoughts and feelings positive; else
the change dilemma




                   Present                  Future
Feeling




                     Behavior to
Thoughts
                       Change
Disruptive change requires disruptive
thinking

It is better to ask fractal questions- the
answer becomes the question on many
levels
Change your perspective to generate new
ideas

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Disruptive change and thinking