The document describes an upcoming event called "The Popcorn Experiment" taking place August 13-14, 2010 in Vienna, Austria. The experiment aims to generate new ideas in an inspiring creative space through a customized learning process facilitated by Dey Dos and Alexis Eremia. Participants will experience their ideas "popping" like popcorn as heat is applied, going from kernels to fluffy puffs. They will take the first steps to develop their ideas and shape them into "branded wholes" to take forward. Space is limited and those interested can apply by August 6, 2010.

1. What if street art brought us new imagination and emotion...
Cirque du soleil, 1984

2. What if values inspired an entirely new kind of business...
The Body Shop, 1976

3. What if your loan could change lives around the world...
Kiva, 2005

4. What if music could lift children out of poverty...
El sistema, 1975

5. What if we changed roles to increase our awareness...
Dialogue in the Dark, 1988

6. Cirque du Soleil. The
Body Shop. Kiva. El
Sistema. Dialogue in
IT ALL
STARTED WITH
the Dark. And many,
many more.
IDEA.
They all made an
incredible difference
and changed the world
for the better, but way
AN
back...

7. Now, let‘s keep it simple.
Take it lightly. And just think
of ideas as popcorn. After
all, have you ever watched
a kernel of popcorn just
before it pops?
It does so very suddenly
and without warning. One
moment it's a little kernel
and the next moment: Pop!
Into the fluffy white puff.
Now, how about your ideas
would do the same…

8. [lab_mo ]
1 The Popcorn
Experiment
Let your ideas explode.

9. This may be for you.
You want to make a
difference. That’s for sure
and matters most.
Maybe you know in which
field or on what issue.
Maybe you have a specific
idea or initiative. But either
way you are committed and
keen. For new perspectives
and innovative approaches.
To shape, identify, develop –
and experiment…

10. A truly inspiring and creative space.
An experiment taking place at The Hub Vienna.

11. Funky and impactful learning design.
Combining latest theories, new technologies, diverse environments.

12. Selected Group. Personal Focus.
For customized approaches and individual development.

13. New Connections. Diverse Participants.
Creating a lively, stimulating atmosphere of collaboration.

14. Dey Dos. Co-founder of Beautiful Individuals,
former President of AIESEC International,
designer of various businesses and popcorn
machine for new ideas… trigger, challenger,
inspiration and supporter for the new.
Alexis Eremia. Co-founder and learning designer
of emersense, seed developer of social ventures
and initiatives in CEE, enabler of impactful
journeys to engage talent and effort for a positive
impact…
Experts. Designers. Facilitators.
Dey Dos and Alexis Eremia are your team for the experiment.

15. At final glimpse: this will happen...
And, how do you want it?
Your kernels. Choices to make.
Your intentions.
The first POPs! Cleaning the mess. Packing the popcorn
Heard here and there. And putting some order. in a branded-whole.
Heating up … and hitting the stands!
and getting ready. POP! POP! POP! POP!
A chaotic dance of ideas, views... Ready for the next step.

16.  New A lot of new ideas. Rediscovered, newly generated,
co-created or out of the blue. Crazy, funky, impactful
Ideas. and most importantly: yours.
 Starting Decisions where to go and what to do with all you
generated – i.e. next steps, personal commitment
Points. and possible opportunities to get started.
 Branded A beautiful shape and shell for the new. What to say,
how to explain. The story to tell and the experience
Whole. this idea can entail.
... and this you will take out.

17. IT‘S TIME
TO CROSS SOME
BORDERS!

18. Read more about it at
www.vienna.the-hub.net/lab_mo
Interested to join
us for [lab_mo1]? Apply directly at
www.emersense.org/lab_mo/
The Popcorn Experiment.
Taking place on 13 – 14
August 2010 in The Hub
Vienna, Austria. And please note:
Limited places available. Application
deadline Fri, 06 Aug 2010, 23.59h

19. [lab_mo ]
1 The Popcorn
Experiment
www.vienna.the-hub.net/lab_mo