This presentation includes an overview of how to track actions on websites. It also specifically covers how HubShout can help you bring together this web tracking in one place.

1. HubShout Tracking September 15, 2011

2. Google Analytics Referrals Direct Organic PPC Social Media Website Google Analytics Social Media Monitoring Web to List Call Tracking PPC Conv Tracking Web to Lead PPC Conv Tracking

3. Google Analytics We pull in daily information from Google Analytics Total visitors Visitors by sourceand medium Keywords Data is used on: Home Total visits by month Non-branded organic visits SEO Organic visits by month Traffic

4. Call Tracking 3 components to Call Tracking Tracking Phone Numbers Integration to show calls Phone Tracking Script

5. Web to Lead/List Show lead information in dashboard and monthly reports Shows actual lead information with ability to categorize source and status (active / inactive) Add leads to a email list or create a short form to allow people to directly subscribe to a list

6. Social Media Monitoring Setup search query We check for mentions of those keywords on socialmedia sites Placed on dashboard andmonthly report

7. PPC Conversion Tracking Conversion information on the PPC tab uses conversion data from paid search feeds (Adwords and Adcenter) Separate from Google Analytics although in some cases you can link Adwords and Analytics Conversion tracking should only be placed on goal pages (unlike analytics which goes on all pages)