The document discusses the importance of a multi-screen media strategy to reach consumers across different devices. It emphasizes developing content and messages that can be delivered seamlessly to consumers no matter the platform. An effective multi-screen strategy considers media delivery as a succession of content across different screens, rather than just reformatting the same creative for each platform. It also recommends targeting people directly and tracking them as they engage with brands across any device.

1. The
future
of
media
planning:
cross
device
and
mul6
screen

4. Decathlon a multi screen strategy
E-commerce,
deliver all round
Brazil
Brand Awareness
and exposure
Drive traffic to
shops
Self-service in
store

5. Customers are connected all day long

6. Customer experience is key

7. Multi screen content
strategyReaching
the
same
consumer
no
ma8er
where
he
might
be
looking.
Content
and
message
becomes
ever
more
important
Media
strategy
needs
to
be
thought
of
as
a
succession
of
deliveries
and
not
just
a
reformaAng
of
the
same
crea6ve
for
different
plaCorms.

8. Media planning multi device

9. Targeting people and not audience

10. Tracking them on any device
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