Mazars overhauled its global web publishing platform between 2011-2012 through a structured process involving various stakeholders. The redesign was based on Mazars' new visual identity and included a refreshed, cleaner look along with improved navigation, usability, and content promotion. The project resulted in a new website design that better highlights Mazars' expertise and local presence through clear editorial priorities and dedicated interfaces.

1. NEW MAZARS WEBSITES
27/09/2012
Titre de la présentation1
EUROPEAN EXCELLENCE AWARDS
2012 GLOBAL WEB PUBLISHING PLATFORM OVERHAUL
1- PRESENTATION

2. A STRUCTURED PROCESS
May -
July 2011
August -
October 2011
Nov. 2011
March 2012
March –
June 2012
15 June
09 July 2012
Tenders,
final agency
selection
Benchmark
Audit
Marketing
goals
Analysis
Workshops
Wireframe
design
Technical
implementa-
tion
Verification
and adapta-
tion of pre-
existing
content
Conception Analysis Design Technical Checking
Graphic
design
ROLLOUT : 09 / 07 /2012
25/09/2012Titre de la présentation2
Overall goals
definition
Agency
preselection

3. Management
Partners
Focus groups
25/09/2012Titre de la présentation
A COLLABORATIVE PROJECT, WITH MANY STAKEHOLDERS
Group
Comm
uni-
cations
/ e-
Media
clients
+other
ext.
stake-
holders
Commu
ni-
cations
speciali
sts
worldwi
de
Other
internal
stake-
holders
Mazars Brand
and visual
idenitity project
Drago
n
Rouge
Technical
implemen-
tation
SmileConcept,
Usability,
Design
FullSi
x

4. A PROJECT BASED ON MAZARS’ NEW VISUAL IDENTITY
RE-THINKING THE MAZARS BRAND
OUTCOME: NEW SCHEME– VISUAL IDENTITY
Graphic
codes
Fonts
DIGITAL STYLE GUIDE
Strong and
meaningful
images,
available in
several
formats in a
global
transmedia
image bank
with 150
identified
topics

5. A NEW, FRESH, CLEAN LOOK
BEFORE…
5
… AFTER

6. A DESIGN ALLOWING FOR CLEAR EDITORIAL PRIORITIES
Main editorial area
LOCAL
PRESENCE
EXPERTISE RECRUITMENT MAIN CONTACT
4 PUSH
BLOCKS

7. IMPROVED USABILITY AND ACCESS TO CONTENT
MEGA MENUS TO NAVIGATE ON THREE TREE
LEVELS
EXAMPLE : MAZARS.FR
1 CLICK  DIRECT ACCESS TO
140 SECTIONS

8. DEDICATED INTERFACES TO IMPROVE READABILITY
LANDING PAGES
… SERVING
AS
MINI-
HOMEPAGES

9. FINE-TUNING CONTENT PROMOTION IN COMPLEX WEBSITES
SLOTS
MICRO-HOMEPAGES IN THE MEGA MENUS
… 4 SLOTS OF EDITORIAL
HIGHLIGHTS PER MENU

10. Titre de la présentation10 25/09/2012
CONTACTS
Hubert Callay d’Amato
e-Media and New Tech Director
61, rue Henri Regnault - 92075 Paris La Défense - France
Tel : +33 1 49 97 46 42
Fax : +33 1 49 97 46 95
hubert.callay@mazars.com
https://twitter.com/hubertcallay
http://www.linkedin.com/profile/view?id=11214628
Marie-Laure Soulié
Group Communications Director
61, rue Henri Regnault - 92075 Paris La Défense - France
Tel : +33 1 49 97 34 68
Fax : +33 1 49 97 46 95
marie-laure.soulie@mazars.com
https://twitter.com/MLS2510
http://www.linkedin.com/profile/view?id=22550138
AGENCIES INVOLVED IN THE PROJECT