Native App Distribution and Monetization for Mobile

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Presentation given at the August 15, 2013 Meetup. Talks about native distribution and monetization approaches. What does it take to start thinking about it from very beginning and how to execute it once the App is live. http://www.meetup.com/Native-App-Distribution-and-Monetization/

Technologie Unterhaltung & Humor

Native App Distribution and Monetization for Mobile

Agenda
1 Min Member Pitch (30 Mins)
(Background, Platform you represent, Why you’re here)
Beer (2nd Floor)
Keynote + Q&A (30 mins)

What is Native?
To Answer what is native on Mobile, lets begin at
the beginning
Its all in the browser

What is NOT native?
Non standard display ads/Interstitials are
Not native!
- Native Nazi

Performance Based Distribution
320x50 for App distribution is #DOA.
The emperor has no clothes!

Native in a Nutshell
Content
Context
Publisher led consumption experience

How to Distribute Apps Natively?
Turn your message into recommendation
Apps are consumed when recommended. Not advertised.

Serious about serious monetization?
Making most of structural/functional elements of Apps
List View (newsfeed, stream etc)
Contextual recommendations
Promoted search
Menu items
Rewards for instant gratification
(Not incentivized downloads)

Challenges along the way
Lack of good Demand/Scale
No industry standards
Publishers’ dilemma
User Experience Vs. Monetization
Content creation is not easy!

But it Works!
eCPM Conversion
Static Display $0.3-$1.5
0.1% CTR - 1% of that
converts
Native & contextual $2-$9
18% -24% CTR - 4% of
that converts

“The real fact of the matter is that nobody reads ads. People
read what interests them, and sometimes it’s an ad.”
- Howard Luck Gossage
Hubbl
175 Varick Street, New York, NY 10014 team@hubbl.io www.hubbl.io © Hubbl 2013

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Native App Distribution and Monetization for Mobile

1. Native App Distribution and Monetization for Mobile

2. Who are we and Why this Meetup?

3. Agenda 1 Min Member Pitch (30 Mins) (Background, Platform you represent, Why you’re here) Beer (2nd Floor) Keynote + Q&A (30 mins)

4. Keynote

5. What is Native? To Answer what is native on Mobile, lets begin at the beginning Its all in the browser

6. What is Native on Desktop?

7. What is Native on Desktop?

8. So then on Mobile?

9. What is NOT native? Non standard display ads/Interstitials are Not native! - Native Nazi

10. Performance Based Distribution 320x50 for App distribution is #DOA. The emperor has no clothes!

11. Native in a Nutshell Content Context Publisher led consumption experience

12. How to Distribute Apps Natively? The App is not a brand, Yet. #GenericStatement #WordOfMouth rules Tell your users why they want the App

13. How to Distribute Apps Natively? Turn your message into recommendation Apps are consumed when recommended. Not advertised.

14. Serious about serious monetization? Making most of structural/functional elements of Apps List View (newsfeed, stream etc) Contextual recommendations Promoted search Menu items Rewards for instant gratification (Not incentivized downloads)

15. Challenges along the way Lack of good Demand/Scale No industry standards Publishers’ dilemma User Experience Vs. Monetization Content creation is not easy!

16. But it Works! eCPM Conversion Static Display $0.3-$1.5 0.1% CTR - 1% of that converts Native & contextual $2-$9 18% -24% CTR - 4% of that converts

17. “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” - Howard Luck Gossage Hubbl 175 Varick Street, New York, NY 10014 team@hubbl.io www.hubbl.io © Hubbl 2013