19. Everyone Wants To Play In The Sales Sandbox Prospecting programs Sales guides and playbooks Competitive intelligence and positioning Differentiation strategy Executive selling skills and aides Case studies and reference programs Thought leadership and Influence program Sales knowledge management (portal) Portfolio certification programs Capability demos/ subject matter expertise Demand generation and lead management Solution presentations Collateral Client-facing tools Sales communications Account scoring and qualification Portfolio packaging and training Community marketing Territory planning and coverage models Account segmentation and targeting Business case and ROI proof Seminars and events Sales automation Credibility and credentials Win /loss analysis Account discovery and strategy Sales methodology and training Proposal and oral presentations Sales messaging and positioning
20. Sales People Are The “Tip Of The Spear” For B2B Our Framework – A P&L of Sales People