This document discusses insights and lessons learned from designing processes for large companies in Korea. It addresses differences between Korean and Western cultures, such as the importance of communication styles, control structures, contracts, time management, and creating buzz or excitement. Solutions are proposed for reducing communication barriers, controlling projects, managing contracts, making efficient use of time, and harnessing social media. The key takeaways emphasize the value of having the right people, showing empathy, clear team roles, checklists, face-to-face meetings, and a shared overall vision for a project.

1. Whispering
in the giants ear
Hendrik Sommerfeldt
hsommerfeldt@braincycles.com
braincycles euroIAVI

2. so - hello
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3. Some structure
1. Context
2. Design process
3. Insights/Learnings
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4. This talk is really about
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5. Daleks
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6. HQ wants us to do
something social
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7. wii cribs
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8. Korea
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9. There are differences
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10. There are similarities
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11. Samsung?
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12. Numbers
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13. Chaebol
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14. Adapt this!
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15. Kibun & Nunchi
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16. Strip it down
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17. Solution: Voice of the customer
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18. SUCCES
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19. Make smartphones better
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20. Insights
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21. 1. Communication
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22. Solution
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23. 2. Control
Reduce
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24. Solution
Reduce
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25. 3. Contracts
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26. Solution
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27. 4. Time
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28. Solution
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29. 5. Buzz
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30. Solution
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31. Takeways
{
Size=Quality
Gantt-Charts
MsProject
Money Incentives
UX deliverables
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32. Takeways
{
Good people
Empathy
Team
Checklists
Excel
Commanders intent
Face to face
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33. Thank you
Hendrik Sommerfeldt
@braincycles
hsommerfeldt@braincycles.com
www.braincycles.com
+49-6151-39214320
+49-6151-39214329
braincycles