1. Training & Organizational
Development

2. Unexpected Rules That Ring the Cash Register

3. How to Become a Marketing Superstar
 Define marketing and marketing superstars
 Identify the top rules to get and keep customers
 Assess current marketing state and potential improvements by
leadership
 Examine how using the top rules will lead to business success
3 General Learning Topic

4. How to Become a Marketing Superstar
Make the cash register ring, ring…
4 General Learning Topic

5. How to Become a Marketing Superstar
 Profitable identification, attraction, getting, and keeping of good
customers.
 Sales is a Getting activity, as well as a Keeping activity.
 Every job function is a part of the marketing definition.
5 General Learning Topic

6. How to Become a Marketing Superstar
 Epicenter of organization
 All departments’ leaders
 Strong Customer-First Attitude
 Daily Awareness
 Job exists to get/keep customers
6 General Learning Topic

7. How to Become a Marketing Superstar
 Time listening and selling
 100x more important than
meetings/reports
 Sell, sell, sell
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8. How to Become a Marketing Superstar
 Hire those who value customer
 Authority to use best judgment
 Invest in constant training
 Do what others
won’t/don’t/can’t/aren’t
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9. How to Become a Marketing Superstar
 Reward good work by telling
others/buying more
 Fund paychecks and lunch
breaks
 Customers fire employees
everyday
 Termination result of lost
customers/negative word of
mouth
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10. How to Become a Marketing Superstar
 Love it and live it
 Managing alone = mediocrity
 Understand its value
 Not loving guarantee for
lackluster performance
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11. How to Become a Marketing Superstar
 Sales is a marketing
responsibility
 Marketing shows sales where to
walk/arms to sell
 Sales management ensures
salespeople walk
 Hire salespeople who run
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12. How to Become a Marketing Superstar
 How to pre-plan calls
 How to ask questions
 How to listen to answers
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13. How to Become a Marketing Superstar
 Experience business as the
customer
 Read advertising
 Ask what others think
 Call your 800 number
 What’s your experience?
 Find solutions
13 General Learning Topic

14. How to Become a Marketing Superstar
 Continued success
 Growth in revenue and profits
 Adapt to change and
opportunity
 Inordinately influence society
and their industries
14 General Learning Topic

15. How to Become a Marketing Superstar
Thank you for completing the Marketing Superstar Training
Module!
Please follow the instructions in your email to complete the quiz.
15 General Learning Topic