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BENEFITS AS A
DIFFERENTIATOR
NHRD: National Summit on Compensation &
Rewards
Employee Value Proposition
(EVP)
                                         Types of Rewards
                                       Affiliation: Values, Mkt Position,
                                        Work Environment
   EVP:- balance between the
    rewards an employer offers         Compensation: Base salary,
                                        Bonus, Incentive
    and the expectations they set
    in lieu of those rewards.          Benefits: Health, Retrial, Perks,
                                        ESOPS, Paid holidays, Club
                                        memeberships

                                       Career: Growth, Development,
                                        Security

                                       Work Content: Challenge,
                                        Impact, Structure, Empowerment, Diversity
What employees Want?
Employers need to revisit the benefits
they offer their employees, and figure
out the perceived value employees
place on various benefits. Ideally for
organizations would be to club all the
benefits together, to their plans and
show the gaps between perceived
value by employees and real cost to
the company. The new benefits may
be incremental or replacement to
what is already offered with higher
perceived value (and maybe lower
costs). The end result should always
be enhancing the overall EVP and
organization objectives.
Total Rewards Optimisation

  Extent to                            Extent to
    which                                which
total rewards                        total rewards
 support the                         are valued by
  business          Total             employees
  objectives
                  Rewards
                 Optimization


                 Total investment
                and cost structure
Communication
   Generate
    attention,           Easy access to general and personalized information about
    create                Total Rewards to ensure employees know what the
    understanding,        organization provides and how to use/participate. Tools:
    build
    engagement,
                          Online content Personalized statements
    align the            Easy-to-use tools and resources to help employees gain the
    experience with       most value from what the organization provides. Tools:
    the EVP, inform
                          Modeling tools online transactions, Interactive media.
    the benefits,
    drive action         Integrated messaging to align perceived value with actual
                          value. Tools: Stories/testimonials, promos, message driven
                          content
Thank You
.

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Using Benefits as a Differentiator

  • 1. BENEFITS AS A DIFFERENTIATOR NHRD: National Summit on Compensation & Rewards
  • 2. Employee Value Proposition (EVP) Types of Rewards  Affiliation: Values, Mkt Position, Work Environment  EVP:- balance between the rewards an employer offers  Compensation: Base salary, Bonus, Incentive and the expectations they set in lieu of those rewards.  Benefits: Health, Retrial, Perks, ESOPS, Paid holidays, Club memeberships  Career: Growth, Development, Security  Work Content: Challenge, Impact, Structure, Empowerment, Diversity
  • 3. What employees Want? Employers need to revisit the benefits they offer their employees, and figure out the perceived value employees place on various benefits. Ideally for organizations would be to club all the benefits together, to their plans and show the gaps between perceived value by employees and real cost to the company. The new benefits may be incremental or replacement to what is already offered with higher perceived value (and maybe lower costs). The end result should always be enhancing the overall EVP and organization objectives.
  • 4. Total Rewards Optimisation Extent to Extent to which which total rewards total rewards support the are valued by business Total employees objectives Rewards Optimization Total investment and cost structure
  • 5. Communication  Generate attention,  Easy access to general and personalized information about create Total Rewards to ensure employees know what the understanding, organization provides and how to use/participate. Tools: build engagement, Online content Personalized statements align the  Easy-to-use tools and resources to help employees gain the experience with most value from what the organization provides. Tools: the EVP, inform Modeling tools online transactions, Interactive media. the benefits, drive action  Integrated messaging to align perceived value with actual value. Tools: Stories/testimonials, promos, message driven content