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An Introduction to the

 BALANCED
SCORECARD
    Ravi Parthasarathy
 BSc., MHR., MBA (USA)
    BSC & OD Expert

       ©Peopleplus 2010
Objectives of this Session

•   Recap of Strategic Planning Process
•   Birth of BSC and what is BSC
•   Barriers to Strategy Execution
•   Cause and Effect Relationship Model
•   Balance in the Balanced Scorecard
•   Balance Scorecard and the HR Scorecard



                    ©Peopleplus 2010
Strategic Planning Process
FUTURE            Vision


                 Mission


                Objectives


            Key Result Areas


          Performance Indicators


PRESENT         Strategies             Action Program   Activities    Tasks   Resources




                                       S    W
                                   O
             SWOT Analysis
                                   T
 PAST                                              ©Peopleplus 2010
Problems of Strategy                               The Balanced
  Implementation                                   Scorecard is:

                       You can’t measure                 A
   MEASUREMENT          what you cannot             Measurement
                            describe                  System

                                                         +
                                                                   Alignment
                        You can’t manage             A Strategic
   MANAGEMENT           what you cannot             Management
                            measure                    System
                                                                    Focus
                                                         +
                            You can’t                   A
  COMMUNICATION        communicate what            Communication
                       you cannot describe             Tool




         “Measurement is the foundation of management.”


                                ©Peopleplus 2010
Who are the different STAKEHOLDERS of
  an Organization and What are they
             Interested in?




             ©Peopleplus 2010
What is the Balanced Scorecard?
                                           PROFITABLE                                 The BSC
                                            GROWTH                                    Retains the
  Financial                                                                           traditional
Perspective                                                                           financial
               New Revenue       Current Business   Productivity      Use of Assets   measures


                                    Customer Value Proposition
 Customer             Best in                Best Total            Best Total Cost
Perspective       Product/Service             Solution

                                                                                      The BSC links
                                                                                      the financial
    Internal          Product                Customer                Operational      measures with
Perspective         Innovation               Intimacy                Excellence       the drivers of
                                                                                      future
                                                                                      performance


  Learning             Skills               Technology              Environment
and Growth

                                             ©Peopleplus 2010
Vision-Mission Barrier
                                                    Only 5% of the work force
                                                    understands the strategy


                                                        People Barrier
                                                  One of 4 managers have
                          BARRIERS              incentives linked to strategy
   STRATEGY                  TO
                          EXECUTION
                                                    Management Barrier
                                                    Strategy is not regularly
                                                    discussed and prioritized


                                                      Resource Barrier
                                               Budgets not linked to strategy




Source: Kaplan & Norton          ©Peopleplus 2010
Vision-Mission Barrier
                                                    Only 5% of the work force
                                                    understands the strategy


                                                        People Barrier
                                                  One of 4 managers have
                          BARRIERS              incentives linked to strategy
   STRATEGY                  TO
                          EXECUTION
                                                    Management Barrier
                                                    Strategy is not regularly
                                                    discussed and prioritized


                                                      Resource Barrier
                                               Budgets not linked to strategy




Source: Kaplan & Norton          ©Peopleplus 2010
Vision-Mission Barrier
                                                Only 5% of the work force
                                                understands the strategy

                                                       People Barrier
                                                  One of 4 managers have
                          BARRIERS              incentives linked to strategy
   STRATEGY                  TO
                          EXECUTION
                                                    Management Barrier
                                                    Strategy is not regularly
                                                    discussed and prioritized


                                                      Resource Barrier
                                               Budgets not linked to strategy




Source: Kaplan & Norton          ©Peopleplus 2010
Vision-Mission Barrier
                                      The BSC overcomes Vision-
 Only 5% of the work force            Mission Barrier through the
 understands the strategy             translation of strategy

The BSC is a shared understanding of the Vision-Mission strategy
translated into:




     Financial
     Customer
     Internal
     Learning&Growth



                             ©Peopleplus 2010
Vision-Mission Barrier
                                                    Only 5% of the work force
                                                    understands the strategy


                                                      People Barrier
                                                 One of 4 managers have
                          BARRIERS             incentives linked to strategy
   STRATEGY                  TO
                          EXECUTION
                                                    Management Barrier
                                                    Strategy is not regularly
                                                    discussed and prioritized


                                                      Resource Barrier
                                               Budgets not linked to strategy




Source: Kaplan & Norton          ©Peopleplus 2010
People Barrier
                                                                                                                     „cascading‟ the scorecard
             One of 4 managers have                                                                                  overcomes the People Barrier
           incentives linked to strategy


                                  STRATEGY                                                                                         TOP-DOWN        BOTTOM-UP

                                        Profitable
                                         Growth

                                                                                                                                                   employee
                                                                                                    Financial
                  New                                    Increase            Efficie
                                  Expand
                Sources                                     in               nt Use
                   of
                Revenue
                                  Current
                                 Business
                                                        Productivi
                                                            ty
                                                                               of
                                                                             Assets                                              driving the      sees his/her
                                                                                                                                 strategy to     contribution to
                                       Customer Value
                                        Proposition                                                                    customer       all         the strategy
                             Product         Service      Image
                                                                                                  Customer             scorecard employees
                                                                                                                                 at all levels   “line of sight”
            Understand         Total
                                                                                            Efficient Use
  New
Products
               the
            Customers
                             Solutions
                            Homebuilder
                                                       CRM.           Productivity .
                                                                                             of Assets                 process
                                                                                                        Internal       scorecard
                                   Increase Employee
                                      Competence
           • Employee                                                • Revenue per
             Satisfaction                                               Employee                                       personal
                                                                                                Learning&              scorecard
                 Skills                     Systems                  Align Personal Goals
                                                                                                   Growth                          alignment and focus


                                                                                                            ©Peopleplus 2010
Vision-Mission Barrier
                                                    Only 5% of the work force
                                                    understands the strategy


                                                        People Barrier
                                                  One of 4 managers have
                          BARRIERS              incentives linked to strategy
   STRATEGY                  TO
                          EXECUTION
                                               Management Barrier
                                                Strategy is not regularly
                                                discussed and prioritized

                                                      Resource Barrier
                                               Budgets not linked to strategy




Source: Kaplan & Norton          ©Peopleplus 2010
Management Barrier
                                                                   strategic learning overcomes the
     Strategy is not regularly                                     Management Barrier
     discussed and prioritized

    The Balanced Scorecard translates the vision and strategy into a
    coherent set of measures in four balanced perspectives


             Strategy Map       Objective        Measure          Target      Initiative
                               • Grow           • Annual                     • Marketing
Financial       Revenue          Revenue          Gross           +30%       program
                 Growth          from new         Sales
                                 products                                                    The Balanced
Customer      New Products
                               • Satisfy        • Customer                   • CRM           Scorecard
                                 Customer         Profitability   +20%       Program
                                 Needs                                                       describes how
 Internal     World-Class      • Fast Time to   • Time to         from 9     • Cycle Time    the strategy will
                Product          Market           Market          down to    Reengineering
              Development                                         6 months                   be executed
Learning &
                               • Acquire,       • Staff                      • Skills
 Growth       Highly Skilled
                                 Develop          Competence      90%        Development
               Workforce
                                 Skills                                      Program




                                                   ©Peopleplus 2010
Vision-Mission Barrier
                                                    Only 5% of the work force
                                                    understands the strategy


                                                        People Barrier
                                                  One of 4 managers have
                          BARRIERS              incentives linked to strategy
   STRATEGY                  TO
                          EXECUTION
                                                    Management Barrier
                                                    Strategy is not regularly
                                                    discussed and prioritized


                                                    Resource Barrier
                                             Budgets not linked to strategy



Source: Kaplan & Norton          ©Peopleplus 2010
Resource Barrier
                                     Strategic Resource Allocation
Budgets not linked to strategy       overcomes the Resource Barrier




      Financial
      Customer
      Internal
      Learning&Growth
                                               Budget
                                               linked to the
                                               strategy
                            ©Peopleplus 2010
Resource Barrier
                                                        Strategic Resource Allocation
    Budgets not linked to strategy                      overcomes the Resource Barrier

                                Selecting and Managing Initiatives

1                                            Other           CRM         SCM
                                            projects
    On-going & proposed                                                  SRM
                                                                                 CSR
    strategic initiatives re-           TQM
          examined                    JIT,QDP
                                                                          Marketing
                                                                           Projects
2
Screen, assess, and identify
   “Linked and Strategic”
                                                                                      CRITERIA:
         initiatives
                                                Balanced Scorecard                    strategies should
                                                                                      be linked to the
3                                                                                     overall strategic
Select strategic initiative that                                                      goals
  will grow the enterprise                          List of Priorities


                                           ©Peopleplus 2010
Thank You !!!


Email: pravi202@gmail.com
 Mobile: +91 9705124824
Magazine partner




     ©Peopleplus 2010
Engagement partner




      ©Peopleplus 2010
Learning Associate




      ©Peopleplus 2010

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NHRDN Virtual Learning Session on Integrating Balanced Scorecard and HR Scorecard

  • 1. An Introduction to the BALANCED SCORECARD Ravi Parthasarathy BSc., MHR., MBA (USA) BSC & OD Expert ©Peopleplus 2010
  • 2. Objectives of this Session • Recap of Strategic Planning Process • Birth of BSC and what is BSC • Barriers to Strategy Execution • Cause and Effect Relationship Model • Balance in the Balanced Scorecard • Balance Scorecard and the HR Scorecard ©Peopleplus 2010
  • 3. Strategic Planning Process FUTURE Vision Mission Objectives Key Result Areas Performance Indicators PRESENT Strategies Action Program Activities Tasks Resources S W O SWOT Analysis T PAST ©Peopleplus 2010
  • 4. Problems of Strategy The Balanced Implementation Scorecard is: You can’t measure A MEASUREMENT what you cannot Measurement describe System + Alignment You can’t manage A Strategic MANAGEMENT what you cannot Management measure System Focus + You can’t A COMMUNICATION communicate what Communication you cannot describe Tool “Measurement is the foundation of management.” ©Peopleplus 2010
  • 5. Who are the different STAKEHOLDERS of an Organization and What are they Interested in? ©Peopleplus 2010
  • 6. What is the Balanced Scorecard? PROFITABLE The BSC GROWTH Retains the Financial traditional Perspective financial New Revenue Current Business Productivity Use of Assets measures Customer Value Proposition Customer Best in Best Total Best Total Cost Perspective Product/Service Solution The BSC links the financial Internal Product Customer Operational measures with Perspective Innovation Intimacy Excellence the drivers of future performance Learning Skills Technology Environment and Growth ©Peopleplus 2010
  • 7. Vision-Mission Barrier Only 5% of the work force understands the strategy People Barrier One of 4 managers have BARRIERS incentives linked to strategy STRATEGY TO EXECUTION Management Barrier Strategy is not regularly discussed and prioritized Resource Barrier Budgets not linked to strategy Source: Kaplan & Norton ©Peopleplus 2010
  • 8. Vision-Mission Barrier Only 5% of the work force understands the strategy People Barrier One of 4 managers have BARRIERS incentives linked to strategy STRATEGY TO EXECUTION Management Barrier Strategy is not regularly discussed and prioritized Resource Barrier Budgets not linked to strategy Source: Kaplan & Norton ©Peopleplus 2010
  • 9. Vision-Mission Barrier Only 5% of the work force understands the strategy People Barrier One of 4 managers have BARRIERS incentives linked to strategy STRATEGY TO EXECUTION Management Barrier Strategy is not regularly discussed and prioritized Resource Barrier Budgets not linked to strategy Source: Kaplan & Norton ©Peopleplus 2010
  • 10. Vision-Mission Barrier The BSC overcomes Vision- Only 5% of the work force Mission Barrier through the understands the strategy translation of strategy The BSC is a shared understanding of the Vision-Mission strategy translated into: Financial Customer Internal Learning&Growth ©Peopleplus 2010
  • 11. Vision-Mission Barrier Only 5% of the work force understands the strategy People Barrier One of 4 managers have BARRIERS incentives linked to strategy STRATEGY TO EXECUTION Management Barrier Strategy is not regularly discussed and prioritized Resource Barrier Budgets not linked to strategy Source: Kaplan & Norton ©Peopleplus 2010
  • 12. People Barrier „cascading‟ the scorecard One of 4 managers have overcomes the People Barrier incentives linked to strategy STRATEGY TOP-DOWN BOTTOM-UP Profitable Growth employee Financial New Increase Efficie Expand Sources in nt Use of Revenue Current Business Productivi ty of Assets driving the sees his/her strategy to contribution to Customer Value Proposition customer all the strategy Product Service Image Customer scorecard employees at all levels “line of sight” Understand Total Efficient Use New Products the Customers Solutions Homebuilder CRM. Productivity . of Assets process Internal scorecard Increase Employee Competence • Employee • Revenue per Satisfaction Employee personal Learning& scorecard Skills Systems Align Personal Goals Growth alignment and focus ©Peopleplus 2010
  • 13. Vision-Mission Barrier Only 5% of the work force understands the strategy People Barrier One of 4 managers have BARRIERS incentives linked to strategy STRATEGY TO EXECUTION Management Barrier Strategy is not regularly discussed and prioritized Resource Barrier Budgets not linked to strategy Source: Kaplan & Norton ©Peopleplus 2010
  • 14. Management Barrier strategic learning overcomes the Strategy is not regularly Management Barrier discussed and prioritized The Balanced Scorecard translates the vision and strategy into a coherent set of measures in four balanced perspectives Strategy Map Objective Measure Target Initiative • Grow • Annual • Marketing Financial Revenue Revenue Gross +30% program Growth from new Sales products The Balanced Customer New Products • Satisfy • Customer • CRM Scorecard Customer Profitability +20% Program Needs describes how Internal World-Class • Fast Time to • Time to from 9 • Cycle Time the strategy will Product Market Market down to Reengineering Development 6 months be executed Learning & • Acquire, • Staff • Skills Growth Highly Skilled Develop Competence 90% Development Workforce Skills Program ©Peopleplus 2010
  • 15. Vision-Mission Barrier Only 5% of the work force understands the strategy People Barrier One of 4 managers have BARRIERS incentives linked to strategy STRATEGY TO EXECUTION Management Barrier Strategy is not regularly discussed and prioritized Resource Barrier Budgets not linked to strategy Source: Kaplan & Norton ©Peopleplus 2010
  • 16. Resource Barrier Strategic Resource Allocation Budgets not linked to strategy overcomes the Resource Barrier Financial Customer Internal Learning&Growth Budget linked to the strategy ©Peopleplus 2010
  • 17. Resource Barrier Strategic Resource Allocation Budgets not linked to strategy overcomes the Resource Barrier Selecting and Managing Initiatives 1 Other CRM SCM projects On-going & proposed SRM CSR strategic initiatives re- TQM examined JIT,QDP Marketing Projects 2 Screen, assess, and identify “Linked and Strategic” CRITERIA: initiatives Balanced Scorecard strategies should be linked to the 3 overall strategic Select strategic initiative that goals will grow the enterprise List of Priorities ©Peopleplus 2010
  • 18. Thank You !!! Email: pravi202@gmail.com Mobile: +91 9705124824
  • 19. Magazine partner ©Peopleplus 2010
  • 20. Engagement partner ©Peopleplus 2010
  • 21. Learning Associate ©Peopleplus 2010