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Competencies : Concept and
           Framework


 MARCEL PARKER – CHAIRMAN IKYA GROUP
JULIUS LOBO – BUSINESS HEAD PIWORLDWIDE
WHAT WILL WE COVER ……..

    Understanding Competencies?

    Why Competencies?

    Developing a Competency Model

    Linking Competency Model to HR Systems

    A look at HR Competencies – HR Compass



                                              2
Understanding Competencies




                         3
WHAT DO WE UNDERSTAND BY
   COMPETENCIES ……




                       4
Evolution of Concept
• Until 1970s most organizations believed:
   • Success dependent on deep technical skills
   • Cognitive ability mattered the most

• In 1973, David McClelland, introduced the concept of
  “Competence” in his paper “Testing for Competence rather than
  Intelligence”
   • Limitations of traditional tests to predict job performance or
      success
   • Traditional modes were biases against minorities, women,
      persons from lower economic strata

• 1980s -performance management and 360 degree feedback

• Late 1980s and 1990s -recruitment, training assessment, change
  management, and rewards


                                                                  5
What is a Competency?
It is an underlying characteristic of an individual that is causally
related to criterion referenced superior performance in a job

• Underlying characteristic: deep and enduring part of a person’s
  personality and can predict behavior in a wide variety of situations
  and job tasks

• Causally related means that a competency causes or predicts
  behavior and performance

• Criterion referenced means that the competency actually predicts
  who does something well or poorly as measured on a specific
  criterion or standard (e.g.: volume of sales for a sales person)




                                                                       6
SOME DEFINITIONS OF COMPETENCIES?
   Competency is an underlying characteristic of an employee
    (i.e., a motive, trait, skill, aspects of one’s self-image, social
    role, or a body of knowledge) which results in effective
    and/or superior performance. (Prof. Boyatzis, 1982)

   A Competency is a set of skills, related knowledge and
    attributes that allow an individual to successfully perform
    a task or an activity within a specific function or job.
    (UNIDO, 2002)

   Competencies are coachable, observable, measurable, and
    critical to successful individual or corporation performance.


                             The pieces of the puzzle…..
                    ……that form a common language about success      7
                      …that reflect the values and culture of the
                                     organization
THE CONCEPT OF “OBSERVABLE BEHAVIOUR
                                                          Core Personality:
                                                          Most difficult to develop


                                                        Knowledge


                                                       Self Concept

                                                           Trait
                                                          Motive

                                                          Attitude
                                                          Values

                                                            Skill

                                       Surface:
Hidden: Self Concept, Trait, Motive
                                       Most easily developed
You can teach a turkey to climb a tree but it is easier to hire a squirrel !
                                                                               8
UNDERLYING
                         CHARACTERISTIC


• Motive: Drive, Direct & Select towards certain action or goals
  Achievement motivated people will consistently set challenging
  goals, take personal responsibility, use feedback to do better

• Traits: consistent responses to situations or information. People will
  act above and beyond call of duty to solve problems under stress

• Self Concept: A person’s attitudes, values and self image. People who
  do not like to influence others motives struggle as leaders

• Knowledge : specific content areas. Which facts exist that are
  relevant to a specific problem and where to find them

• Skill: ability to perform a certain activity. Mental or cognitive skills
  to handle complexity

                                                                         9
COMPETENCIES: THE KSA FRAMEWORK
                               Related
                             KNOWLEDGE
                         relates to information,
                           cognitive Domain



 Set of SKILLS                                       ATTRIBUTE (or
                                                       ATTITUDE)
 relates to the
  ability to do,                                        relates to
physical domain                                        qualitative
                                                    aspects, personal
                         COMPETENCY                 characteristics or
                                                          traits




                   Outstanding Performance on tasks or
                                activities                                10
                                   JOB                    Source: UNIDO
EXHIBITION OF COMPETENCIES?
                                Outputs
                                        Products +
         Behaviors                      Services

                           Actions +                                    Results
                           Thoughts +
Capabilities               Feelings
      Knowledge +
      Skill +
      Attitude

               Competencies are a person’s capabilities in the form of
               knowledge + skill + attitude, which gets reflected thorough a
               persons behavior in the form of actions + thoughts + feelings and
               finally manifests itself in outputs which are products and services
                                                                                     11
EXHIBITION OF COMPETENCIES?



        LET’S DISCUSS A HR POSITION……

-WHAT ARE THE EXPECTED OUTPUTS (KRA’S) OF THE JOB ?

- WHAT ARE THE EXPECTED BEHAVIOR’S THAT WILL LEAD TO
SUCCESSFUL DELIVERY OF THE EXPECTED OUTPUTS ?


- WHAT KNOWLEDGE, SKILL & ABILITY WILL THIS POSITION
NEED IN ORDER TO BE SUCCESSFUL ?


                                                   12
COMPETENCY PROFILE : AN ILLUSTRATION



                                                            Advising on
                                                         Culture, Process,
                           Operating                     Structure & Roles
                        Appraisal System




                                                     Organizational
                                    Performance
                                                     Development
Job Evaluation                     Improvement                                       Developing
                                                           &
                                                        Change                     Employee Policies
                   Rewards &
                  Remuneration             Functional                 Employee
                                   Technical                          Relations
                                   Functional
                                            VALUES
                  Cognition                                           Customer

Innovation                                                                             Customer Focus
                      Growth &             Behavioral
                      Knowledge                                 Enterprise

                               Character
     Learning                              Working
                                                       Management
    Orientation                             Styles

                      Ownership                                                   Networking



                  Initiative
                                                            Leadership

                                      Data Gathering
LET’S HAVE FEW EXAMPLES OF
     COMPETENCIES ……



                        14
EXAMPLES OF COMPETENCY




                         15
CLASSIFYING COMPETENCIES
Universal
     Reflections of the company’s values,
      culture, and business imperatives that
      should be exhibited by all employees
         For example, guiding behaviors such as cost
          effective service delivery, customer focus,
          teamwork, communication skills, initiative

Transferable
     Skills and abilities needed within several
      roles in varying degrees of importance and
      mastery
         For example, managerial and leadership
          skills

Unique
     Specialized know-how or abilities required
      within a specific role or job
         For example, technical/ functional skills
                                                        16
          (Marketing Strategy, Drug Discovery)
Why Competencies?

Does it pay to integrate management systems around
competencies?




                                                     17
PARADIGM SHIFT

FROM   What business are we in?




       What capabilities do we bring to the
TO     businesses we are in now that can
       serve as foundation upon which
       future businesses can be built?
MANAGING TALENT:
               THREE COMPELLING QUESTIONS

   Do you have the right people,      Align
    doing the right things to reach
    your business goals?
                                      Engage
   Are you creating an
    environment where the right
    people want to be?                Measure
   How do you know ?




                                               19
IMPORTANCE OF COMPETENCIES !! …
 Competencies,   when correctly identified and used, have proved
 to be one of the most powerful tools for an organization to meet
 its business results, through its most valuable resource – its
 people
 Very   effective for communicating about performance because
 they help people frame expectations and goals in clear
 behavioral terms - help companies ‘raise the Bar’ of
 performance expectations
 Help   in establishing common criteria for hiring, training,
 measuring, and rewarding people with the right capabilities to
 help the company gain competitive advantage                     20
IMPORTANCE OF COMPETENCIES !! ….
 Remind    employees how they do things is as important as
 what they do
 Reward   the person, not the job
 Enable   greater flexibility to move
 people laterally and encourages
 development
 Help   to identify gaps between current capabilities and future
 requirements
 Help   in focusing training and development efforts on areas
 with greatest need and/or impact
 Facilitate   organizational change and building desired culture
                                                                21
Developing a Competency Model




                            22
WHAT IS A COMPETENCY MODEL?
    A group of competencies that describe successful
     performance for a particular organisation,
     function, level, role or job

    A competency model consists of:
      Competencies
      Proficiency Levels and Behavioural Indicators

      Measurement approach

            Rating scale




                                                        23
WHAT DO WE NEED TO CONSIDER
WHILE CREATING A   COMPETENCY
MODEL?


                                24
Steps in Developing a Competency Model…




             Step 1                   Step 2                       Step 3
        Groundwork                   Develop                Application of
       and Planning               Competency                 Competency
                                      Model                        Model



                                                        Integration in HR
                             Define Performance
                                                        Systems
Objectives and Scope        Effectiveness criteria
                                                        Assess Individual
Implementation Goals        Criterion Sample
                                                        Competencies
and Standards                Data Gathering &
                                                        Develop Strategies to
Action Plan                 Analysis
                                                        Address Gaps         25
                             Finalizing & Validating
                                                        ROI
GUIDELINES FOR CREATING A COMPETENCY MODEL

To Be Effective, a Competency Model Must:

     Be aligned with business & organization goals & needs
     Support the business strategy
     Be future focused
     Be established through a process that maximizes buy-in
      and validity
     Translate abstract concepts into observable behaviors and
      activities
     Be suitable for multiple applications (if necessary)
     Be selective, focused on a few competencies that are
      actually key for company or individuals performance
     Do not make so specific that it cannot be used elsewhere
      in the organization

                                                                              26
                                                  Source: Hewitt Associates
HOW RELEVANT IS THE COMPETENCY
Scenario 1
: Is a Start up just setting up operations in India they have currently
  20 People however they want to scale up operations to 1200 in the
  18 mnths and also reach turnover of more than 150% growth …its always
 difficult getting people for Clinical Research

Scenario 2
 : Is a in a Rapid Growth mode they started with 40 people a couple of yrs ago
 Have now scaled up to 1500 people however, they need to get to 2500 in the
 next Year if they want to compete and reach no 25% on the Market share this
 will mean in Advertising

Scenario 3
: Is a in a Mature business mode they peaked at 3000 people and also have
more Than 70% of market share, the current challenge is to ensure high level
of quality, consistency of Service and consolidate the wins in Manufacturing
heavy Engg products
                                                                               27
HOW RELEVANT IS THE COMPETENCY

                       Start Up            Rapid Growth               Maturity
                     • responsibility    •building structure while    •responsibility
                      unstructured        growing                      structured
Marketing Strategy



                     • rapid change      •rapid change                •some change
                     • high risk         •less risk                   •minimal risk
                     • high reward       •some reward                 •high reward
                     • lack of systems   •systems proliferating       •systems
                     • lack of           •precedence and culture      •precedence
                      precedence          developing:                   - decision making is
                        - decision           - decision making            structured
                      making is rapid        - meeting quality
                                         •organizational priorities
                                          - customer/process focus
                                          - teams, cross-functional


                                                                                                28

                                                                         Source : PIworldwide
ALIGNMENT OF THE COMPETENCY MODEL WITH
                            BUSINESS
Business Results
                                            Clearly defined competencies integrate
                       Needed               HR systems and business strategy
                     Capabilities
                                            People
                                         Requirements


                             The Organizational Competency Model
                   (Identifying, Defining & Scaling the required competencies)


                                                             Individual proficiency
               Competency profile
                                                                    profile

               Integrated HR Strategy - Competency based People Systems

                                          Staffing

                      Rewarding                           Organizing

                                                                                         29
                               Performing         Learning
                                                                         Source: Hewitt Associates
Linking Competency Model to HR Systems

                       Staffing



  Rewarding                              Organizing




          Performing              Learning            30
WHERE ARE THESE USED?

Research done by the
Mercer Group Suggests




                                                31
HOW WOULD YOU USE COMPETENCIES IN THE
 MODEL……HOW WOULD IT BENEFIT YOU?


                                Staffing




       Rewarding                                      Organizing




                   Performing              Learning
                                                                   32
STAFFING – SELECTION AND RECRUITMENT

Why Use Competencies for “Staffing”?
   Establishes profiles outlining requirements
    for each job/role
                                                                                  Staffing

   “Discovers” qualified candidates who do not
    fit the “stereotype”                                  Organizing                                      Rewarding


     Competency based interviews reduce the risk of
      making a costly hiring mistake and increase the
      likelihood of identifying and selecting the right
      person for the right job                                         Learning              Performing



   Decreases unproductive downtime of new
    employees
   Decreases turnover among new employees
   Determines training needs at job entry
   Monitors performance of new employees
                                                                                                          33
                                                                           Source: Hewitt Associates
ORGANIZING
Why Use Competencies for “Organizing”?
   Competency based profiling of roles within
    bands shows progression from level to level in
    the organization
   Roles can then be clustered into broad-bands
                                                                               Staffing




    where each band has a practical and clearly       Rewarding                                      Organizing


    visible difference from others
   Helps reduce organizational hierarchy and
    establish a common framework for career                       Performing              Learning



    development
   Using transferable competencies career tracks
    and the criteria for career transitions can be
    clearly defined by linking competencies to each
    career stage
   Actual role to role movement can be charted
    out and made available to employees to take
    career actions                                                                              34
                                                             Source: Hewitt Associates
LEARNING – TRAINING AND CAREER
             DEVELOPMENT

Why Use Competencies for “Learning”?
    Captures the gap between current skill set of
                                                                              Staffing

  
    the workforce and required skill set             Rewarding                                      Organizing



   Provides opportunity to identify/ develop
    specific training programmes by mapping
    them to competency gaps - identifies where
                                                                 Performing              Learning




    the company should spend its training budget
    to achieve the greatest impact
   Puts career development responsibility and
    tools in the hands of the employee by making
    him responsible for his/ her own development
    - Required and achieved proficiency levels can
    be tracked by individual
   Gives the line managers a tool to empower
    them to develop people                                                                      35
                                                             Source: Hewitt Associates
PERFORMING
Why Use Competencies for “Performing”?
     Links results, expectations, and behavioral
      objectives to the business plan
     Provides managers with guidelines and
      resources                                                           Staffing

     Provides employees with clear
      understanding of the behaviors and skills to   Rewarding                                  Organizing


      use in accomplishing results
     Establishes clear high performance
      standards - Competencies affect overall                Performing              Learning


      rating (along with achievement of results)
     Enables collection and proper analysis of
      factual data against the set standards
     Enables conducting of objective feedback
      meetings
     Provides direction with regard to specific
      areas of improvement
                                                                                                     36
                                                                 Source: Hewitt Associates
REWARDING
Why Use Competencies for “Rewarding”?
   Aligns pay systems to the goals/values of
    the organization                                                               Staffing



   Rewards an individual for acquiring
    valued skills and behaviors
                                                          Rewarding                                      Organizing




       Serves as an input to merit pay increase
        decisions
       When competency ratings result in a shift
                                                                      Performing              Learning




        in role, there is a pay implication linked to
        the role
       Some organizations provide recognition

        bonus (separate from short term incentives)
        for exemplary improvement/ demonstration
        of competencies
       Specific hot skill areas (especially in IT) are

        sometimes linked to hot skills bonuses
                                                                                                              37
                                                                             Source: Hewitt Associates
LINKING IT ALL: COMPETENCIES HELP INTEGRATE
                          KEY HR SYSTEMS
                                                        • Talent & skill forecasting
                                                        • Organization Gap Analysis
                                                          based on Competencies

                   • Identifying and                                                              • Competency-based Role
                    Grooming Future                              Workforce                          Profiles
                    Leaders based on                             Planning                         • Competency-based
                    Competencies            Succession
                                                                                                    Interviews
                                             Planning
                                                                                      Selection


• Development Activities that    Leadership
  Address Gaps                  Development                                                                • Competencies measured
• Hi Po Criteria                                         Competencies                      Performance      through the Performance
                                                                                           Management       Management Process




                                       Training
                                                                             Rewards &
             • Developmental                                Career           Recognition
              Initiatives including                                                          • Rewards and Recognition for
                                                          Development                          Demonstrating and/ or
              Training, to Develop
              Competencies                                                                     Developing Competencies
                                                                                             • Pay increase based on
                                                                                               competency development         38
                                              • Career Bands and Career Paths (Vertical &
                                                  Horizontal) based on Competencies
                                                                                                              Source: Hewitt Associates
IN SHORT, THE PROMISE OF COMPETENCIES….

P    rovides consistent selection criteria

R    aises the bar of performance

O    ffers data to tailor development

M    easures “how” intellect is deployed

I    ntegrates all HR systems with business strategy
    around factors that contribute to organizational
    success

S   upports self-directed career planning

E   mphasizes people (versus job) capabilities



                                                       39
A look at HR Competencies –
           The HR Compass




                         40
A New Framework for HR Impact
                   The Council identifies which HR Business Partner (HRBP) roles have the greatest impact on line outcomes

      HR Enablers                                        HRBP Roles                                         Line Outcomes

                                                     Strategic Partner—The
The People in the Role                               strategic partner works
• Skill Sets                                         closely with the line to
• Development                                        drive business strategy by
• Background                                         identifying and assessing
•…                                                   human capital conditions.

                                                                                                       Talent Outcomes
                                                                                                       • Employee Performance
                                                     Operations Manager—                               • Attraction and Retention
                                                     The operations manager                            • Engagement
 The Design of the Job
 • Incentives                                        ensures effective
 • Management                                        implementation of HR
 • Line Interaction                                  programs and policies.
 •…

                                                                                                       Business Outcomes
                                                    Emergency Responder—
                                                                                                       • Business Unit Profit Goals
                                                    The emergency responder
                                                                                                       • Business Unit
                                                    handles HR crises (such as
                                                                                                          Budget Targets
                                                    unexpected manager needs
                                                                                                       • Business Unit
The Structure of the Function                       or employee complaints) by
• Degree of Centralization                                                                                Revenue Goals
                                                    quickly identifying and
• Degree of Outsourcing                             implementing solutions.
• Budget and Spend
•…
                                                    Employee Mediator—The
                                                    employee mediator
                                                    manages employee-relations
                                                    conflict between competing
                                                    personalities within the
                                                    organization.                                                                    41

                                                                                                                Source :CLC
A Mutual Desire to Be More Strategic
Line managers and Chief Human Resources Officers (CHROs) agree on
what role HR should play

      Line Managers and CHROs’ Perception of Most Important HR Role




                                                                                    42

                                                                      Source :CLC
HRBP Strategic Role Effectiveness
            Biggest Opportunity to Improve Overall HR Effectiveness
Most HRBPs have already achieved significant returns from the other three role




                                                                                              43

                                                                                Source :CLC
It’s Both the Person and the Job
     Function-level investments do not differentiate HRBPs’ strategic role effectiveness

 Percentage of Variation in HRBP Strategic Role Effectiveness Explained by Enabler Category




Imperative: Position the “right” person in a well-designed HRBP job.
                                                                                              44
5 KEY HR COMPETENCIES
1.    Strategic Contribution

2.    Personal Credibility

3.    HR Delivery

4.    Business Knowledge

5.    HR Technology




     Investing in HR Professionals through Training and Development for
                      enhancing the HR competencies
                                                                     45
HR COMPETENCY MODEL




                      46
HR COMPETENCY MODEL


  ROLE      COMPETENCY               DEMONSTRATES                               ACTIVITY


STRATEGIC   • Organizational   • Understanding of public         • Interacts with customers in a way that
 PARTNER      Awareness          service environment               demonstrates customer concerns and
            • Problem          • Knowledge of agency’s             problems are heard, builds confidence
              Solving            mission                           and trust
            • Customer         • Knowledge of organizational     • Links HR policies and programs to the
              Service            development principles            organization’s mission & service
            • Stress           • Understanding on client’s         outcomes
              Tolerance          organizational culture          • Applies organizational development
            • Oral             • Knowledge of business             principles
              Communication      system thinking                 • Adapts HR services to the client’s
                               • Understanding of business         organizational culture
                                 process & how to change and     • Designs and/or carries out HR services
                                 improve efficiency and            that incorporate business system
                                 effectiveness                     applications
                               • Innovation & encourages risk-   • Uses HR principles that change business
                                 taking                            processes to improve its efficiency and
                                                                   effectiveness



                                                                                                    47
HR COMPETENCY MODEL


ROLE     COMPETENCY               DEMONSTRATES                               ACTIVITY


  HR     • Decision        • Analytic, strategic & creative   • Acts decisively
LEADER     Making            thinking                         • Manages resources e.g. human, funds,
         • Planning &      • Knowledge of staff & line          equipment
           Evaluation        roles                            • Applies conflict resolution methods in
         • Conflict        • Knowledge of business              organizational situations
           Management        system and information           • Uses consensus & negotiation coalition
         • Self-             technology                         building skills to improve overall
           Management                                           communication
         • Self-Esteem
         • Oral
           Communication




                                                                                                 48
HR COMPETENCY MODEL


  ROLE         COMPETENCY                DEMONSTRATES                             ACTIVITY


FUNCTIONAL   • Technical             • Knowledge of human         • Applies expertise in the full range of the
  EXPERT       Competence              resources law & policies     HR arena to support agency’s mission
             • Legal,                • Knowledge of work-life &     and business needs
               Government, &           organizational plans       • Uses surveys and other tools to provide
               Jurisprudence         • Knowledge of information     information to help create an effective &
             • Personnel &             technology                   efficient work environment
               Human Resources                                    • Adapts information technology to HR
               Information                                          management
               Management
             • Arithmetic/
               Mathematical
               Reasoning
             • Customer Service
             • Attention to Detail
             • Oral
               Communication




                                                                                                        49
50
B
e
h
a   Generic Behavioral   Functional Behavioral
v
i        (Set IV)                (Set II)
o
r
a
l


T
e
c
h   Generic Technical    Functional Technical
n
i        (Set III)               (Set I)
c
a
l

            Generic           Functional                               51
                                    Source: NHRDN’s HR Compass Model
FUNCTIONAL TECHNICAL                FUNCTIONAL BEHAVIOURAL
HR Planning & Staffing              Service Orientation
Performance Management              Personal Credibility
Training & Development              Execution Excellence
Talent Management
Compensation & Benefit
Managing Culture, Design & Change
ER & Labour Laws
Building HR Strategy
International HRM
GENERIC TECHNICAL                   GENERIC BEHAVIOURAL
Business Knowledge                  Strategic Thinking & Alignment
Financial Perspective               Change Orientation
                                    Networking Management


                                                                                         52
                                                      Source: NHRDN’s HR Compass Model
 Possess thought leadership
                                                People look up at him for reference
                                                Generates new ideas                         EXPERT
                                                Is an innovator
                                     Has Teaching ability
                                     Is a proven coach / guide
                                     Has put into practice            ADVANCED
                                     Has large scale experience
            Is an Independent contributor
            Has applied / practiced at Moderate
             levels                                COMPETENT
            No large scale experience
 Understands concepts,
  Principles, Philosophy                                                    Outstanding
 Needs guidance to practice
                                      BASIC
                                                                            Satisfactory
 May not have experience
                                                                            Desirable
                                                                            Basic
                                                                                                   53
                                                                            Below Basic

                                                                Source: NHRDN’s HR Compass Model
Personal Credibility                         X   X
Service Orientation                  X           X   X
Execution Excellence             X   X               X

Startegic Thinking & Align       X           X       X
Change Orientation                               X   X
Network Management                       X       X   X

Business Knowledge                               X       X 54
Financial Perspective        X   X               X   X   X
HR Staffing & Planning     X   X   X       X   X
HR Strategy                X       X   X   X   X
Performance Management     X   X               X
Compensation &
Benefits
                           X           X   X   X
Talent Management          X   X       X       X
Training & Development     X   X       X   X   X
Employee Relations & Law   X           X       X
Managing Culture, Design   X       X   X       X
International HRM          X       X   X       X
Thank You




            56
An Illustration of HR
Competency Framework in Action




                            57
The GSK Story!!




              58
GSK MISSION




“Our global quest is to improve the quality of
human life by enabling people to do more,
feel better and live longer”




                                            59
GSK’S HR MISSION

Our quest is to facilitate a culture that enables
     the realisation of human potential

“As a strategic business partner we strive to
attract, retain and develop talent, champion
change and manage performance to achieve
                  our goals”


                                                60
GSK: LIVING THE SPIRIT

Performance with Integrity
     Organisational and individual trustworthiness

People with Passion
     People are enabled and motivated to do their best work

Innovation and Entrepreneurship
     Competitive advantage through well-executed ingenuity

Sense of Urgency
     A nimble, focused, resilient and fast-learning organisation

                                                                61
GSK: Living the Spirit
Everyone Committed, Everyone Contributing
     All employees have opportunity to make a meaningful
      contribution and to succeed based on merit

Accountability for Achievement
     Clear expectations; focus on the critical few. Performance
      matters and will be rewarded

Alignment with GSK Interests
     One team, in single-minded pursuit of our mission,
      reflecting a common spirit and integrated strategies

Develop Self and Others
      A norm of career-long learning agility across the
      organisation

                                                                   62
Scores for Leadership Essentials
Level        Leadership Essentials                                Score   Score    Consens
Required /                                                        Self    Superi   us
Base Score                                                                or
             Performance with Integrity : – Delivering on
             promises with organizational and individual
             trustworthiness
             People with Passion : – Inspiring, motivating and
             enabling people to do their best work.
             Innovation and Entrepreneurship: – Creating
             and sustaining competitive advantage through well-
             executed ingenuity
             Sense of Urgency : – Creating a focused, agile,
             productive, and fast-learning Organization
             Everyone Committed and Everyone
             Contributing : – Enabling, encouraging , and
             allowing all employees the opportunity to make
             meaningful contributions and succeed on merit.
             Accountability for Achievement : – Setting,
             communicating, and committing to the critical few
             clear expectations. Superior performance matters
             and will be rewarded
IDENTIFYING COMPETENCY GAPS
Identifying Competency Gap : Illustration

   Role: XXX                                                  Competency Gap
   Incumbent : Mr. A                                Role Requirement V/s Incumbent Profile


   Competencies                      A         B             C         D

   C1                                1          2            3         4

   C2                                1          2            3         4

   C3                                1          2            3         4

   C4                                1          2            3         4

   C5                                1          2            3         4

   C6                                1          2            3         4
                  Required Proficiency Levels for the Role
                  Actual Proficiency Levels of the Incumbent
Clusters

LEADERSHIP DEVELOPMENT



“Love ideas”                       Be a leader
(Innovative thinking)
                                   (Leading people)




Together
(Engaging and developing           Be bloody amazing
others)                            (Achieving excellence)                         65
                                         Source: GSK in collaboration with CHPD
Cluster       HPB

12 HIGH PERFORMANCE BEHAVIOURS
                                  Information search
 Innovative thinking              Creating business solutions
                                  Flexible thinking

 Engaging   and   developing      Teamwork
 others                           Building relationships
                                  Developing people

                                  Influence
Leading people                    Building confidence
(Leading and inspiring people)    Communication

                                  Enable and drive change
Achieving excellence              Continuous improvement
                                  Customer focus
                                                                                66
                                       Source: GSK in collaboration with CHPD
GSK COMPETENCY ASSESSMENT
                                    TOOL
      The Rating Scales

Score   Description                 Rating Guide             Score   Description        Rating Guide

  6     Role Model - Is a           Displays current           3     Capable - Often    Displays the
        benchmark, sets new         level competency                 demonstrates the   competency 60% of
        standards, and Is able to   100% of the time &               behavior/skill,    the time (Moderate
        demonstrate the next        often that of the next           but not always     level of consistency)
        level of competence         level
  5     Expert - Encourages         Exceeds                    2     Development        Displays the
        and influences others to    requirements Is                  Area -             competency 30% of
        display the skill.          consistent and                   Sometimes          the time (Inconsistent)
        Leverages his expertise     reliable                         demonstrates the
        in this particular area     demonstration.                   behavior/skill
        very effectively            Displays the
                                    competency 100% of
                                    the time
  4     Strength - Is               Displays the               1     Learner - Has      Displays the
        considerate a significant   competency 80% of                not yet            competency < 30% of
        plus. Almost always         the time (High level             demonstrated the   the time
        demonstrates                of consistency)                  behavior/skill
        behavior/skill. Meets
        Role expectations
                                                                                                          67
TALENT MANAGEMENT AT GSK
“Grooming future Business Leaders & Global Managers in addition to
functional expertise”
     GSK philosophy
        “Grow your own Timber”

        Global Talent Pool “Fit for

         Future”
        “Build Bench Strength”

        “Develop Self & others”

     ‘Career Sans Frontiers’
     5 Key Principles for
      Recruitment:
          1. Street Smart

          2. High levels of energy

          3. Care for People

          4. Team Player

          5. Sense of Humor                                          68
DEVELOPING TALENT : AT GSK
   Talent Review
      Leadership Watch
      Expert Watch
      Ones to Watch
      Valued Solid Citizens


   Succession Planning
      Robust succession plan for IMT
       and their Direct Reports
      Integrated with Talent Review
       Feedback

    Key Talent : Mentoring By IMT
    members
    Executive Coaching
    360 Degree Feedback
                                        69
DEVELOPING TALENT : AT GSK
   Executive Exchange
    Program
      CEO forum


   Development Programs
      Leadership Edge

      Accelerated Change

       Management
                                2 + 2 +2
   Project-Based Assignments

   Global Assignments
      Cross-country postings

      Short term assignments

      Exchange programs



                                           70
WINNER TAKES ALL…

There are 4 kinds of people in this world:

People who watch things happen…

People who do not know what is happening…

People to whom things happen…

And a distinguished minority of…


  People who make things happen

                                             71

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Competency frameworks

  • 1. Competencies : Concept and Framework MARCEL PARKER – CHAIRMAN IKYA GROUP JULIUS LOBO – BUSINESS HEAD PIWORLDWIDE
  • 2. WHAT WILL WE COVER ……..  Understanding Competencies?  Why Competencies?  Developing a Competency Model  Linking Competency Model to HR Systems  A look at HR Competencies – HR Compass 2
  • 4. WHAT DO WE UNDERSTAND BY COMPETENCIES …… 4
  • 5. Evolution of Concept • Until 1970s most organizations believed: • Success dependent on deep technical skills • Cognitive ability mattered the most • In 1973, David McClelland, introduced the concept of “Competence” in his paper “Testing for Competence rather than Intelligence” • Limitations of traditional tests to predict job performance or success • Traditional modes were biases against minorities, women, persons from lower economic strata • 1980s -performance management and 360 degree feedback • Late 1980s and 1990s -recruitment, training assessment, change management, and rewards 5
  • 6. What is a Competency? It is an underlying characteristic of an individual that is causally related to criterion referenced superior performance in a job • Underlying characteristic: deep and enduring part of a person’s personality and can predict behavior in a wide variety of situations and job tasks • Causally related means that a competency causes or predicts behavior and performance • Criterion referenced means that the competency actually predicts who does something well or poorly as measured on a specific criterion or standard (e.g.: volume of sales for a sales person) 6
  • 7. SOME DEFINITIONS OF COMPETENCIES?  Competency is an underlying characteristic of an employee (i.e., a motive, trait, skill, aspects of one’s self-image, social role, or a body of knowledge) which results in effective and/or superior performance. (Prof. Boyatzis, 1982)  A Competency is a set of skills, related knowledge and attributes that allow an individual to successfully perform a task or an activity within a specific function or job. (UNIDO, 2002)  Competencies are coachable, observable, measurable, and critical to successful individual or corporation performance. The pieces of the puzzle….. ……that form a common language about success 7 …that reflect the values and culture of the organization
  • 8. THE CONCEPT OF “OBSERVABLE BEHAVIOUR Core Personality: Most difficult to develop Knowledge Self Concept Trait Motive Attitude Values Skill Surface: Hidden: Self Concept, Trait, Motive Most easily developed You can teach a turkey to climb a tree but it is easier to hire a squirrel ! 8
  • 9. UNDERLYING CHARACTERISTIC • Motive: Drive, Direct & Select towards certain action or goals Achievement motivated people will consistently set challenging goals, take personal responsibility, use feedback to do better • Traits: consistent responses to situations or information. People will act above and beyond call of duty to solve problems under stress • Self Concept: A person’s attitudes, values and self image. People who do not like to influence others motives struggle as leaders • Knowledge : specific content areas. Which facts exist that are relevant to a specific problem and where to find them • Skill: ability to perform a certain activity. Mental or cognitive skills to handle complexity 9
  • 10. COMPETENCIES: THE KSA FRAMEWORK Related KNOWLEDGE relates to information, cognitive Domain Set of SKILLS ATTRIBUTE (or ATTITUDE) relates to the ability to do, relates to physical domain qualitative aspects, personal COMPETENCY characteristics or traits Outstanding Performance on tasks or activities 10 JOB Source: UNIDO
  • 11. EXHIBITION OF COMPETENCIES? Outputs Products + Behaviors Services Actions + Results Thoughts + Capabilities Feelings Knowledge + Skill + Attitude Competencies are a person’s capabilities in the form of knowledge + skill + attitude, which gets reflected thorough a persons behavior in the form of actions + thoughts + feelings and finally manifests itself in outputs which are products and services 11
  • 12. EXHIBITION OF COMPETENCIES? LET’S DISCUSS A HR POSITION…… -WHAT ARE THE EXPECTED OUTPUTS (KRA’S) OF THE JOB ? - WHAT ARE THE EXPECTED BEHAVIOR’S THAT WILL LEAD TO SUCCESSFUL DELIVERY OF THE EXPECTED OUTPUTS ? - WHAT KNOWLEDGE, SKILL & ABILITY WILL THIS POSITION NEED IN ORDER TO BE SUCCESSFUL ? 12
  • 13. COMPETENCY PROFILE : AN ILLUSTRATION Advising on Culture, Process, Operating Structure & Roles Appraisal System Organizational Performance Development Job Evaluation Improvement Developing & Change Employee Policies Rewards & Remuneration Functional Employee Technical Relations Functional VALUES Cognition Customer Innovation Customer Focus Growth & Behavioral Knowledge Enterprise Character Learning Working Management Orientation Styles Ownership Networking Initiative Leadership Data Gathering
  • 14. LET’S HAVE FEW EXAMPLES OF COMPETENCIES …… 14
  • 16. CLASSIFYING COMPETENCIES Universal  Reflections of the company’s values, culture, and business imperatives that should be exhibited by all employees  For example, guiding behaviors such as cost effective service delivery, customer focus, teamwork, communication skills, initiative Transferable  Skills and abilities needed within several roles in varying degrees of importance and mastery  For example, managerial and leadership skills Unique  Specialized know-how or abilities required within a specific role or job  For example, technical/ functional skills 16 (Marketing Strategy, Drug Discovery)
  • 17. Why Competencies? Does it pay to integrate management systems around competencies? 17
  • 18. PARADIGM SHIFT FROM What business are we in? What capabilities do we bring to the TO businesses we are in now that can serve as foundation upon which future businesses can be built?
  • 19. MANAGING TALENT: THREE COMPELLING QUESTIONS  Do you have the right people, Align doing the right things to reach your business goals? Engage  Are you creating an environment where the right people want to be? Measure  How do you know ? 19
  • 20. IMPORTANCE OF COMPETENCIES !! …  Competencies, when correctly identified and used, have proved to be one of the most powerful tools for an organization to meet its business results, through its most valuable resource – its people  Very effective for communicating about performance because they help people frame expectations and goals in clear behavioral terms - help companies ‘raise the Bar’ of performance expectations  Help in establishing common criteria for hiring, training, measuring, and rewarding people with the right capabilities to help the company gain competitive advantage 20
  • 21. IMPORTANCE OF COMPETENCIES !! ….  Remind employees how they do things is as important as what they do  Reward the person, not the job  Enable greater flexibility to move people laterally and encourages development  Help to identify gaps between current capabilities and future requirements  Help in focusing training and development efforts on areas with greatest need and/or impact  Facilitate organizational change and building desired culture 21
  • 23. WHAT IS A COMPETENCY MODEL?  A group of competencies that describe successful performance for a particular organisation, function, level, role or job  A competency model consists of:  Competencies  Proficiency Levels and Behavioural Indicators  Measurement approach  Rating scale 23
  • 24. WHAT DO WE NEED TO CONSIDER WHILE CREATING A COMPETENCY MODEL? 24
  • 25. Steps in Developing a Competency Model… Step 1 Step 2 Step 3 Groundwork Develop Application of and Planning Competency Competency Model Model Integration in HR Define Performance Systems Objectives and Scope Effectiveness criteria Assess Individual Implementation Goals Criterion Sample Competencies and Standards Data Gathering & Develop Strategies to Action Plan Analysis Address Gaps 25 Finalizing & Validating ROI
  • 26. GUIDELINES FOR CREATING A COMPETENCY MODEL To Be Effective, a Competency Model Must:  Be aligned with business & organization goals & needs  Support the business strategy  Be future focused  Be established through a process that maximizes buy-in and validity  Translate abstract concepts into observable behaviors and activities  Be suitable for multiple applications (if necessary)  Be selective, focused on a few competencies that are actually key for company or individuals performance  Do not make so specific that it cannot be used elsewhere in the organization 26 Source: Hewitt Associates
  • 27. HOW RELEVANT IS THE COMPETENCY Scenario 1 : Is a Start up just setting up operations in India they have currently 20 People however they want to scale up operations to 1200 in the 18 mnths and also reach turnover of more than 150% growth …its always difficult getting people for Clinical Research Scenario 2 : Is a in a Rapid Growth mode they started with 40 people a couple of yrs ago Have now scaled up to 1500 people however, they need to get to 2500 in the next Year if they want to compete and reach no 25% on the Market share this will mean in Advertising Scenario 3 : Is a in a Mature business mode they peaked at 3000 people and also have more Than 70% of market share, the current challenge is to ensure high level of quality, consistency of Service and consolidate the wins in Manufacturing heavy Engg products 27
  • 28. HOW RELEVANT IS THE COMPETENCY Start Up Rapid Growth Maturity • responsibility •building structure while •responsibility unstructured growing structured Marketing Strategy • rapid change •rapid change •some change • high risk •less risk •minimal risk • high reward •some reward •high reward • lack of systems •systems proliferating •systems • lack of •precedence and culture •precedence precedence developing: - decision making is - decision - decision making structured making is rapid - meeting quality •organizational priorities - customer/process focus - teams, cross-functional 28 Source : PIworldwide
  • 29. ALIGNMENT OF THE COMPETENCY MODEL WITH BUSINESS Business Results Clearly defined competencies integrate Needed HR systems and business strategy Capabilities People Requirements The Organizational Competency Model (Identifying, Defining & Scaling the required competencies) Individual proficiency Competency profile profile Integrated HR Strategy - Competency based People Systems Staffing Rewarding Organizing 29 Performing Learning Source: Hewitt Associates
  • 30. Linking Competency Model to HR Systems Staffing Rewarding Organizing Performing Learning 30
  • 31. WHERE ARE THESE USED? Research done by the Mercer Group Suggests 31
  • 32. HOW WOULD YOU USE COMPETENCIES IN THE MODEL……HOW WOULD IT BENEFIT YOU? Staffing Rewarding Organizing Performing Learning 32
  • 33. STAFFING – SELECTION AND RECRUITMENT Why Use Competencies for “Staffing”?  Establishes profiles outlining requirements for each job/role Staffing  “Discovers” qualified candidates who do not fit the “stereotype” Organizing Rewarding  Competency based interviews reduce the risk of making a costly hiring mistake and increase the likelihood of identifying and selecting the right person for the right job Learning Performing  Decreases unproductive downtime of new employees  Decreases turnover among new employees  Determines training needs at job entry  Monitors performance of new employees 33 Source: Hewitt Associates
  • 34. ORGANIZING Why Use Competencies for “Organizing”?  Competency based profiling of roles within bands shows progression from level to level in the organization  Roles can then be clustered into broad-bands Staffing where each band has a practical and clearly Rewarding Organizing visible difference from others  Helps reduce organizational hierarchy and establish a common framework for career Performing Learning development  Using transferable competencies career tracks and the criteria for career transitions can be clearly defined by linking competencies to each career stage  Actual role to role movement can be charted out and made available to employees to take career actions 34 Source: Hewitt Associates
  • 35. LEARNING – TRAINING AND CAREER DEVELOPMENT Why Use Competencies for “Learning”? Captures the gap between current skill set of Staffing  the workforce and required skill set Rewarding Organizing  Provides opportunity to identify/ develop specific training programmes by mapping them to competency gaps - identifies where Performing Learning the company should spend its training budget to achieve the greatest impact  Puts career development responsibility and tools in the hands of the employee by making him responsible for his/ her own development - Required and achieved proficiency levels can be tracked by individual  Gives the line managers a tool to empower them to develop people 35 Source: Hewitt Associates
  • 36. PERFORMING Why Use Competencies for “Performing”?  Links results, expectations, and behavioral objectives to the business plan  Provides managers with guidelines and resources Staffing  Provides employees with clear understanding of the behaviors and skills to Rewarding Organizing use in accomplishing results  Establishes clear high performance standards - Competencies affect overall Performing Learning rating (along with achievement of results)  Enables collection and proper analysis of factual data against the set standards  Enables conducting of objective feedback meetings  Provides direction with regard to specific areas of improvement 36 Source: Hewitt Associates
  • 37. REWARDING Why Use Competencies for “Rewarding”?  Aligns pay systems to the goals/values of the organization Staffing  Rewards an individual for acquiring valued skills and behaviors Rewarding Organizing  Serves as an input to merit pay increase decisions  When competency ratings result in a shift Performing Learning in role, there is a pay implication linked to the role  Some organizations provide recognition bonus (separate from short term incentives) for exemplary improvement/ demonstration of competencies  Specific hot skill areas (especially in IT) are sometimes linked to hot skills bonuses 37 Source: Hewitt Associates
  • 38. LINKING IT ALL: COMPETENCIES HELP INTEGRATE KEY HR SYSTEMS • Talent & skill forecasting • Organization Gap Analysis based on Competencies • Identifying and • Competency-based Role Grooming Future Workforce Profiles Leaders based on Planning • Competency-based Competencies Succession Interviews Planning Selection • Development Activities that Leadership Address Gaps Development • Competencies measured • Hi Po Criteria Competencies Performance through the Performance Management Management Process Training Rewards & • Developmental Career Recognition Initiatives including • Rewards and Recognition for Development Demonstrating and/ or Training, to Develop Competencies Developing Competencies • Pay increase based on competency development 38 • Career Bands and Career Paths (Vertical & Horizontal) based on Competencies Source: Hewitt Associates
  • 39. IN SHORT, THE PROMISE OF COMPETENCIES…. P rovides consistent selection criteria R aises the bar of performance O ffers data to tailor development M easures “how” intellect is deployed I ntegrates all HR systems with business strategy around factors that contribute to organizational success S upports self-directed career planning E mphasizes people (versus job) capabilities 39
  • 40. A look at HR Competencies – The HR Compass 40
  • 41. A New Framework for HR Impact The Council identifies which HR Business Partner (HRBP) roles have the greatest impact on line outcomes HR Enablers HRBP Roles Line Outcomes Strategic Partner—The The People in the Role strategic partner works • Skill Sets closely with the line to • Development drive business strategy by • Background identifying and assessing •… human capital conditions. Talent Outcomes • Employee Performance Operations Manager— • Attraction and Retention The operations manager • Engagement The Design of the Job • Incentives ensures effective • Management implementation of HR • Line Interaction programs and policies. •… Business Outcomes Emergency Responder— • Business Unit Profit Goals The emergency responder • Business Unit handles HR crises (such as Budget Targets unexpected manager needs • Business Unit The Structure of the Function or employee complaints) by • Degree of Centralization Revenue Goals quickly identifying and • Degree of Outsourcing implementing solutions. • Budget and Spend •… Employee Mediator—The employee mediator manages employee-relations conflict between competing personalities within the organization. 41 Source :CLC
  • 42. A Mutual Desire to Be More Strategic Line managers and Chief Human Resources Officers (CHROs) agree on what role HR should play Line Managers and CHROs’ Perception of Most Important HR Role 42 Source :CLC
  • 43. HRBP Strategic Role Effectiveness Biggest Opportunity to Improve Overall HR Effectiveness Most HRBPs have already achieved significant returns from the other three role 43 Source :CLC
  • 44. It’s Both the Person and the Job Function-level investments do not differentiate HRBPs’ strategic role effectiveness Percentage of Variation in HRBP Strategic Role Effectiveness Explained by Enabler Category Imperative: Position the “right” person in a well-designed HRBP job. 44
  • 45. 5 KEY HR COMPETENCIES 1. Strategic Contribution 2. Personal Credibility 3. HR Delivery 4. Business Knowledge 5. HR Technology Investing in HR Professionals through Training and Development for enhancing the HR competencies 45
  • 47. HR COMPETENCY MODEL ROLE COMPETENCY DEMONSTRATES ACTIVITY STRATEGIC • Organizational • Understanding of public • Interacts with customers in a way that PARTNER Awareness service environment demonstrates customer concerns and • Problem • Knowledge of agency’s problems are heard, builds confidence Solving mission and trust • Customer • Knowledge of organizational • Links HR policies and programs to the Service development principles organization’s mission & service • Stress • Understanding on client’s outcomes Tolerance organizational culture • Applies organizational development • Oral • Knowledge of business principles Communication system thinking • Adapts HR services to the client’s • Understanding of business organizational culture process & how to change and • Designs and/or carries out HR services improve efficiency and that incorporate business system effectiveness applications • Innovation & encourages risk- • Uses HR principles that change business taking processes to improve its efficiency and effectiveness 47
  • 48. HR COMPETENCY MODEL ROLE COMPETENCY DEMONSTRATES ACTIVITY HR • Decision • Analytic, strategic & creative • Acts decisively LEADER Making thinking • Manages resources e.g. human, funds, • Planning & • Knowledge of staff & line equipment Evaluation roles • Applies conflict resolution methods in • Conflict • Knowledge of business organizational situations Management system and information • Uses consensus & negotiation coalition • Self- technology building skills to improve overall Management communication • Self-Esteem • Oral Communication 48
  • 49. HR COMPETENCY MODEL ROLE COMPETENCY DEMONSTRATES ACTIVITY FUNCTIONAL • Technical • Knowledge of human • Applies expertise in the full range of the EXPERT Competence resources law & policies HR arena to support agency’s mission • Legal, • Knowledge of work-life & and business needs Government, & organizational plans • Uses surveys and other tools to provide Jurisprudence • Knowledge of information information to help create an effective & • Personnel & technology efficient work environment Human Resources • Adapts information technology to HR Information management Management • Arithmetic/ Mathematical Reasoning • Customer Service • Attention to Detail • Oral Communication 49
  • 50. 50
  • 51. B e h a Generic Behavioral Functional Behavioral v i (Set IV) (Set II) o r a l T e c h Generic Technical Functional Technical n i (Set III) (Set I) c a l Generic Functional 51 Source: NHRDN’s HR Compass Model
  • 52. FUNCTIONAL TECHNICAL FUNCTIONAL BEHAVIOURAL HR Planning & Staffing Service Orientation Performance Management Personal Credibility Training & Development Execution Excellence Talent Management Compensation & Benefit Managing Culture, Design & Change ER & Labour Laws Building HR Strategy International HRM GENERIC TECHNICAL GENERIC BEHAVIOURAL Business Knowledge Strategic Thinking & Alignment Financial Perspective Change Orientation Networking Management 52 Source: NHRDN’s HR Compass Model
  • 53.  Possess thought leadership  People look up at him for reference  Generates new ideas EXPERT  Is an innovator  Has Teaching ability  Is a proven coach / guide  Has put into practice ADVANCED  Has large scale experience  Is an Independent contributor  Has applied / practiced at Moderate levels COMPETENT  No large scale experience  Understands concepts, Principles, Philosophy Outstanding  Needs guidance to practice BASIC Satisfactory  May not have experience Desirable Basic 53 Below Basic Source: NHRDN’s HR Compass Model
  • 54. Personal Credibility X X Service Orientation X X X Execution Excellence X X X Startegic Thinking & Align X X X Change Orientation X X Network Management X X X Business Knowledge X X 54 Financial Perspective X X X X X
  • 55. HR Staffing & Planning X X X X X HR Strategy X X X X X Performance Management X X X Compensation & Benefits X X X X Talent Management X X X X Training & Development X X X X X Employee Relations & Law X X X Managing Culture, Design X X X X International HRM X X X X
  • 56. Thank You 56
  • 57. An Illustration of HR Competency Framework in Action 57
  • 59. GSK MISSION “Our global quest is to improve the quality of human life by enabling people to do more, feel better and live longer” 59
  • 60. GSK’S HR MISSION Our quest is to facilitate a culture that enables the realisation of human potential “As a strategic business partner we strive to attract, retain and develop talent, champion change and manage performance to achieve our goals” 60
  • 61. GSK: LIVING THE SPIRIT Performance with Integrity  Organisational and individual trustworthiness People with Passion  People are enabled and motivated to do their best work Innovation and Entrepreneurship  Competitive advantage through well-executed ingenuity Sense of Urgency  A nimble, focused, resilient and fast-learning organisation 61
  • 62. GSK: Living the Spirit Everyone Committed, Everyone Contributing  All employees have opportunity to make a meaningful contribution and to succeed based on merit Accountability for Achievement  Clear expectations; focus on the critical few. Performance matters and will be rewarded Alignment with GSK Interests  One team, in single-minded pursuit of our mission, reflecting a common spirit and integrated strategies Develop Self and Others  A norm of career-long learning agility across the organisation 62
  • 63. Scores for Leadership Essentials Level Leadership Essentials Score Score Consens Required / Self Superi us Base Score or Performance with Integrity : – Delivering on promises with organizational and individual trustworthiness People with Passion : – Inspiring, motivating and enabling people to do their best work. Innovation and Entrepreneurship: – Creating and sustaining competitive advantage through well- executed ingenuity Sense of Urgency : – Creating a focused, agile, productive, and fast-learning Organization Everyone Committed and Everyone Contributing : – Enabling, encouraging , and allowing all employees the opportunity to make meaningful contributions and succeed on merit. Accountability for Achievement : – Setting, communicating, and committing to the critical few clear expectations. Superior performance matters and will be rewarded
  • 64. IDENTIFYING COMPETENCY GAPS Identifying Competency Gap : Illustration Role: XXX Competency Gap Incumbent : Mr. A Role Requirement V/s Incumbent Profile Competencies A B C D C1 1 2 3 4 C2 1 2 3 4 C3 1 2 3 4 C4 1 2 3 4 C5 1 2 3 4 C6 1 2 3 4 Required Proficiency Levels for the Role Actual Proficiency Levels of the Incumbent
  • 65. Clusters LEADERSHIP DEVELOPMENT “Love ideas” Be a leader (Innovative thinking) (Leading people) Together (Engaging and developing Be bloody amazing others) (Achieving excellence) 65 Source: GSK in collaboration with CHPD
  • 66. Cluster HPB 12 HIGH PERFORMANCE BEHAVIOURS Information search Innovative thinking Creating business solutions Flexible thinking Engaging and developing Teamwork others Building relationships Developing people Influence Leading people Building confidence (Leading and inspiring people) Communication Enable and drive change Achieving excellence Continuous improvement Customer focus 66 Source: GSK in collaboration with CHPD
  • 67. GSK COMPETENCY ASSESSMENT TOOL The Rating Scales Score Description Rating Guide Score Description Rating Guide 6 Role Model - Is a Displays current 3 Capable - Often Displays the benchmark, sets new level competency demonstrates the competency 60% of standards, and Is able to 100% of the time & behavior/skill, the time (Moderate demonstrate the next often that of the next but not always level of consistency) level of competence level 5 Expert - Encourages Exceeds 2 Development Displays the and influences others to requirements Is Area - competency 30% of display the skill. consistent and Sometimes the time (Inconsistent) Leverages his expertise reliable demonstrates the in this particular area demonstration. behavior/skill very effectively Displays the competency 100% of the time 4 Strength - Is Displays the 1 Learner - Has Displays the considerate a significant competency 80% of not yet competency < 30% of plus. Almost always the time (High level demonstrated the the time demonstrates of consistency) behavior/skill behavior/skill. Meets Role expectations 67
  • 68. TALENT MANAGEMENT AT GSK “Grooming future Business Leaders & Global Managers in addition to functional expertise”  GSK philosophy  “Grow your own Timber”  Global Talent Pool “Fit for Future”  “Build Bench Strength”  “Develop Self & others”  ‘Career Sans Frontiers’  5 Key Principles for Recruitment: 1. Street Smart 2. High levels of energy 3. Care for People 4. Team Player 5. Sense of Humor 68
  • 69. DEVELOPING TALENT : AT GSK  Talent Review  Leadership Watch  Expert Watch  Ones to Watch  Valued Solid Citizens  Succession Planning  Robust succession plan for IMT and their Direct Reports  Integrated with Talent Review Feedback Key Talent : Mentoring By IMT members Executive Coaching 360 Degree Feedback 69
  • 70. DEVELOPING TALENT : AT GSK  Executive Exchange Program  CEO forum  Development Programs  Leadership Edge  Accelerated Change Management 2 + 2 +2  Project-Based Assignments  Global Assignments  Cross-country postings  Short term assignments  Exchange programs 70
  • 71. WINNER TAKES ALL… There are 4 kinds of people in this world: People who watch things happen… People who do not know what is happening… People to whom things happen… And a distinguished minority of… People who make things happen 71