This document discusses social media and its importance. Social media refers to activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. It allows people to easily share and comment on media at low or no cost. Two thirds of internet users globally visit social media. Popular social media platforms include Facebook, YouTube, Wikipedia, Flickr and Twitter. The document discusses why social media is important for communication, delivering services, and consulting as it is cost-effective, instantaneous and responsive. It provides some usage statistics and concludes by discussing why colleges invest in social media for purposes like creating awareness, encouraging connections, and building strong alumni relations.

1. Hridyesh Basall Suneet Raj
Round Corner
IMT Ghaziabad

2. Social Media
Officially, social media is “an umbrella term that defines the
various activities that integrate technology, social interaction,
and the construction of words, pictures, videos and audio

3. Social Media is
 Consumer generated media. It is media that is designed
to be shared, sharing means that it is easy to comment on,
that it is easy to send, there are no costs associated with
viewing the media and last but not least it is always
available.
Social media enables people to share information with
friends and colleges using the Internet
Two third of the global internet population visit social
media

4. Current Examples
Social networking sites including Facebook, LinkedIn,
MySpace, Google+, or Yammer
• Video and photo sharing websites including Flickr,
Tumblr, Instagram, or YouTube
• Corporate and Personal blogs
• Blogs hosted by media outlets - ‘have your say‘ feature on
themercury.com.au
• Micro-blogging including Twitter
• Wikis and online collaborations including Wikipedia
• Forums, discussion boards and groups including Google
groups, or Whirlpool

5. The Asian Market

6. Why is Social Media important?
If your kids are awake they are probably online
The average young American now spends every waking
minute – except the time in school – using a smart phone,
computer, TV or other electronic device
Those ages 8 – 18 spend more than 7 hours a day with
such smart devices. And that does not count the hour and
a half that youths spend texting or talking on their phones

7. Why are we using social Media?
•Communicate
Provides opportunities to:
•Deliver Services
•Consult
Social Media is:
•Cost –effective
•Instantaneous
•Responsive

8. Few Facts
573.7 Years: is the length of time it would take to watch every
youtube video
100,000,000: the no of youtube videos viewed everyday
13,000,000: No of articles on Wikipedia
3,600,000,000 : No of photos archived on Flickr.com
1382% is the monthly growth rate of twitter
3,000,000: the average no of tweets per day on twitter
5,000,000,000: No of minutes spent on facebook each day

9. How popular are Social Networks?
According to the analysts at Hitwise, social networks in
general are more popular than search engines in some
parts of the world
Facebook’s overall web traffic pulled ahead of Google’s for
the first time in the U.S. in March of this year.
Facebook dominates the current crop of social networks,
accounting for the majority (55%) of all social site visits.
When compared to the wider web, Google gets around
9.3% of all web traffic, while Facebook captures just over
7%

10. Why do colleges invest in Social
Media?
Create awareness
Encourage connection
Inspire loyalty
Create ambassadors
 Recruit best fit students
Build powerful relations with alumni
Create stronger reputations