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Gambit Seminar - Digital Kommunikasjon 2012 - 16 juni 2011

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Hans-Petter Nygård-Hansen
Hans-Petter Nygård-Hansen

16. juni 2011 holdt jeg et 20 min innlegg i regi av Gambit Hill&Knowlton omkring Digital Kommunikasjon, Sosiale medier og utvikling for 2012!

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“It’s not business, it’s personal” Hans-Petter Nygård-Hansen North Geo-Manager Cisco Twitter.com/hpnhansen Facebook.com/HansPetter.info http://HansPetter.info http://www.cisco.no +47 911 95 704 hhansen@cisco.com © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
•  sdsd •  sdsd •  sdsd •  sdsd © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Media-kommunikasjon Dialog Vare- & Kompetanseflyt © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
•  50% av journalister henter nyheter via Twitter •  Personlige representanter •  “People talk, brands don’t” •  Kunden har kontrol •  Er du ikke tilstede på sosiale medier vil de fortsatt snakke om deg… •  “Content is king, president & pope” •  Sosiale medier tilbyr en personlig og to-veis kommunikasjon. •  Digitale medier påvirker (og hjelper med) hele kjøpsprosessen. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Innholdet er konge, markedsføring er dronning, Kundene er (muligens) ikke og hjemmesiden er din trone. intr. i produktene eller tjenestene dine. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Online & Print annonsering …eller salg © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Fysis k hand el © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Reklame og tilbud basert på hvor du er og hva dine Preferansebasert interesser er… innhold © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Thank you.

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Gambit Seminar - Digital Kommunikasjon 2012 - 16 juni 2011

  • 1. “It’s not business, it’s personal” Hans-Petter Nygård-Hansen North Geo-Manager Cisco Twitter.com/hpnhansen Facebook.com/HansPetter.info http://HansPetter.info http://www.cisco.no +47 911 95 704 hhansen@cisco.com © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. •  sdsd •  sdsd •  sdsd •  sdsd © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. Media-kommunikasjon Dialog Vare- & Kompetanseflyt © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4. •  50% av journalister henter nyheter via Twitter •  Personlige representanter •  “People talk, brands don’t” •  Kunden har kontrol •  Er du ikke tilstede på sosiale medier vil de fortsatt snakke om deg… •  “Content is king, president & pope” •  Sosiale medier tilbyr en personlig og to-veis kommunikasjon. •  Digitale medier påvirker (og hjelper med) hele kjøpsprosessen. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Innholdet er konge, markedsføring er dronning, Kundene er (muligens) ikke og hjemmesiden er din trone. intr. i produktene eller tjenestene dine. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. Online & Print annonsering …eller salg © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Fysis k hand el © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Reklame og tilbud basert på hvor du er og hva dine Preferansebasert interesser er… innhold © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15