The document outlines a business plan presentation for a proposed food business called "Taste Makes Waist" located at Taylor's University Lakeside Campus. The business plan details the reasons for starting the business, menus for breakfast, lunch and tea time, competitors, financial plan with funding requirements and 3-year profit forecast, management structure with job roles and responsibilities, and marketing strategies. The overall goal is to provide affordable, healthy yet hygienic food options to students and staff on campus.
6. Tea time ( 4pm to 5pm)
Chinese Herbal Tea
Chinese Deserts
7. ïŒOverall summary : Malaysiaâs foodservice sector
was valued at just under US$10 billion in
ïŒ2012. Between 2008 and 2012, the market recorded
a compound annual growth rate (CAGR) of 4.6%
ïŒand is expected to continue expanding with a CAGR
of 5.3% until 2017, reaching total sales of US$12.9
ïŒbillion
8. Industry Background
âą Malaysian food service sector is rich with culture and heritage
âą Expected to increase with the growth of urbanization
and changing in the lifestyles
10. âą Located at Taylor's University Lakeside Campus
âą Geographic location: City
âą TARGET CUSTOMERS:
âą Estimated amount to cater about 10 000 people a month.
âą Estimated revenue per unit per day : RM4800
11. Customer Background
Students
Lecturers
Staff
Background Students Lecturers
INCOME
RM400-600
per mth
RM3K-10K
per mth
EDUCATION
undergraduate
students
Masters-
PhD
AGE 16 - 26 28- 50
TASTE &
PREFERENCES
less fatty,
salty
healthy
snack and
feel full
SIZE OF MARKET
14. legal structure:
private company
why?
» the company is treated as a
âpersonâ - a separate entity from
its owners
» limited liability
» relatively easy capital sourcing
as the business is not large scale
15. roles:
titles and job scopes
» director (luke)
» the decision-maker of the company
» duty of care to customers, employees &
members (even if it conflicts with their
own interests)
» secretary (dana)
» maintain company records
» file annual returns
» carry out other activities ruled out
by the company
16. roles:
titles and job scopes
» marketing manager
» determine market demand for the
companyâs services vs other competitors
» identify potential customers
» develop pricing strategies
» oversee product development
» monitor trends indicating the need for
new products/services
17. roles:
titles and job scopes
» financial manager
» devises the budget for the company
» project cash flows
» determine how to invest & finance
projects
»human resource (hr) manager
» plan, implement & evaluate employee
relations and human resource policies,
practices & programs
18. roles:
mid & lower level
employees
» cooks (2-3)
» to prepare food
» kitchen helpers (3-5)
» to help in food preparation
» to clean dishes and utensils
» waiters/janitors (3-5)
» to attend to guests
» to clean up tables
38. Funding Requirement
âą Before you start a business, it is crucial to
know how much money is needed for initiating
your business.
âą Next, you require to know the amount of
capital invested by owners.
âą Also, you need to figure out how much money
is needed for you to loan from the lenders.
39. Money to Start
'Taste·Makes·Waist'
RM 50,000
Rental Fee: RM 3,000 per month
6-month Deposit: RM 18,000
Utility Fee: RM2,000 per month
Salary for workers:
RM 2,700 - chef (3)
RM 1,200 - waiter (5)
RM 1,300 - kitchen helper (5)
Other expenses likes insurances,
emergency matter and etc
Kitchen Equipment: RM 10,000
Ingredients: RM 1,500 per weeks
40. The Amount of Capital Invested by Owners
Taste . Makes. Waist
Chung How Cyong
RM10,000
Danica Gan
RM10,000
Darren Tan
RM10,000
Crystal Chia
RM10,000
Dana Kan
RM10,000
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
Contributes 20% of
company
investments.
41. Loans from the Lenders
âą Industrial Hire Purchase
- Financing to upgrade or buy machinery and
equipment as part of expanding your business
capacity without incurring high upfront payment thus
freeing up funds for other uses.
âą Term Loan
- Term loan is for a specific amount that has a specified
repayment schedule and a floating interest rate. It is
useful for acquiring assets such as land, buildings and
vehicles.
42. Forecasted Sales
âą Calculate the unit sales, average revenue per
unit and average cost per unit.
âą Depends on how many tables do you have?
How many meals will you serve on everyday
when the place is almost full?
âą In Taylor's food court, we have roughly 40
tables.
âą The arrangement of tables are 1X1 (5 sets),
2X1(10 sets) and 3x1 (5 sets).
43. - If the place is full with customers, it would be 80 people overall.
So, we roughly calculate that for breakfast session the number of
customers is 300. The estimate number of customers for lunch
session is 450, while 150 for teatime.
- The total average revenue per unit per day is roughly RM4800
while the total average cost per unit per day is RM3240.
Main Dish Unit Sales (Qty)
Average Revenue
per Unit (RM)
Average Cost per
Unit (RM)
Breakfast (7-11am)
[Porridge+Youtiao+
Soya Milk]
300 5.00 3.40
Lunch (12-3pm)
[Chap Fun, Aka Mixed
Rice]
450 6.00 4.00
Teatime (4-5pm)
[Chinese TongShui]
150 4.00 2.80
44. The Profit Figure Over the Next 3 Years
ofitExpensesvenue PrRe ïœï
âą To calculate the profit of the company, we need to figure out
the amount of revenue and expenses as:
45. Profit over the Day (RM) 4,800- 3,240= 1,560
Profit over the Week (RM) 1,560 X 5 days= 7,800
Profit over the Month (RM) 7,800 X 4 weeks= 31,200
Profit over the 1st Year (RM) 31,200 X 12 months= 374,400
Profit over the 2nd Year (RM) 374,400 X 108%= 404352
Profit over the 3rd Year (RM) 374,400 X 115%= 430,560
Yearly Profit - Expenses = Exact Profit
Eg:
RM374,400 - RM170,600 = RM203,800
46. The Split of Profit and Loses among the Owners
âą Since 5 of the owners invest the same amount
of capital in this restaurant, so the exact yearly
profit is splitted or distributed evenly.
âą The owners get the same profit whereby the
yearly profit is divided by 5, therefore each of
the owner will then receive RM40,760.
âą They share all the loses equally.
