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What Is Social Media - Blog Philadelphia

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Howard Greenstein
Howard Greenstein

Howard Greenstein's presentation from the Blog Philadelphia conference on July 13, 2007

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What are Social Media and Social Networks? By Howard Greenstein Social Media Consultant, the Harbrooke Group NY Chapter Leader, Social Media Club Consultant to the Bravo Group, Phila. And Harrisburg, PA (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved
Objectives for this presentation ,[object Object],[object Object]
Why learn about Social Media? ,[object Object],[object Object]
How many people have passed along... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition of Social Media ,[object Object],[object Object]
What are some examples of Social Media Sites? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do these sites have in common?
They’re all about communication.
They allow people to express themselves
They ALLOW CONNECTION with the content, and with each other.
The content of these sites is VIRAL. It passes from person to person.
Web 1.0 = Old 3 “Cs” ,[object Object],http://www.flickr.com/photos/sifter/ http://www.flickr.com/photos/tychay/
The New 3 “Cs” ,[object Object],[object Object],[object Object],[object Object]
Context ,[object Object],[object Object]
Communications ,[object Object]
Collaboration ,[object Object]
Now your customers... ,[object Object]
Teach each other
Tell Each Other Stories about what they care about
Tell Stories? ,[object Object],[object Object],[object Object],[object Object]
The Cluetrain Manifesto -- As in “ Get a Clue ” ,[object Object],[object Object],[object Object],[object Object]
So, now we know ,[object Object],[object Object],[object Object],[object Object],[object Object]
How can you listen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t just listen - Create Your Own Stories to pass on! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knowledge Marketing Build relationship capital by educating your market Knowledge Marketing is your not-so secret weapon!
KM: Think and Contribute - purina:
KM: Purina in iTunes Podcast= Repeat Behavior
KM: Will it blend? ,[object Object]
Create a Blog to publish stuff you care about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Genuine Engagement - Lenovo
Holistic marketing - Southwest
Social Networks ,[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object]
My Space is the new place for Bands ,[object Object],[object Object],[object Object],[object Object]
Notice the IPOD Has its own Profile Page on MySpace Some of my top friends
Facebook
Media represents Opportunity ,[object Object],[object Object],[object Object],[object Object]
Call to Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thought ,[object Object]
Contact and Reference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to understand blogs and other Web 2.0 stuff ,[object Object],[object Object],[object Object],[object Object],[object Object]

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What Is Social Media - Blog Philadelphia

Editor's Notes

  1. It is my intent tonight to convince you that Social Media, the next generation of Media and tools, is changing the way business is done. Let me start with a quick observation. There are X many people in the room tonight. I mean no disrespect to my hosts at Women in Communications, but I bet there was a cost to obtaining the audience. You have members, members pay a fee and they were emailed. If you used an email blast service, there was a cost. There were ads in the newspapers about this event. I’m not going to estimate the cost of obtaining an attendee tonight. Instead I’m going to tell you about the conference Social Media Club ran last week in San Francisco. We only did marketing online. We blogged about the event. We posted it on social calendars like “Upcoming.org.” We handed out some flyers at other events, and we emailed our friends and people who had been to Social Media Club meetings, and asked them to pass the word on. It cost us $50 in total to get the 135 people who signed up. That’s about 37 cents per participant. We got a nice space donated for free, by Microsoft in exchange for a sponsorship. Effectively, we put on a conference almost for free (food not included) by using Social Media and Social Network connections. Would you like to learn more about how business is done in the 21st century? Great.