Millennials Are Canning Soup Cans - Howard Davidson Arlington MA

1. Millennials Are Canning Soup
Cans
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Millennials Are Canning Soup
Cans
According to one carton manufacturer,
Millennials are canning soup. Andy Warhol’s
famous Campbell’s Soup cans may find
themselves extinct in a few decades. This is
because Millennials overwhelmingly prefer
boxed cartons over cans, according to Tetra
Pak, one of the world’s leading carton
manufacturers.
Slide By :- Howard Davidson Arlington MA

3. The study pinpoints several reasons as to why millennials are so partial to
cartons over cans. The biggest one was health, both personal and
environmental. According to the report, “Millennials view taking care of
themselves and the environment as one and the same” – which would
lead them to prefer cartons which are made of renewable resources and
have a 70% smaller carbon footprint.
There’s also mention of taste. I’m sure this is difficult to verify, but it
seems reasonable that cartons are able to protect taste and include
higher quality ingredients than an aluminum can could. Last but not least,
there’s the convenience factor: nearly half of Millennial survey
respondents said that being able to easily save the unused portion of their
product was the primary reason they preferred cartons over cans.
Slide By :- Howard Davidson Arlington MA

4. Tetra Pak’s study suggests that this trend will intensify in coming
years, as the massive Millennial generation overtakes the Baby
Boomers and becomes the largest single age demographic in
the world. The study also claims that carton-based soups are
leading a rise in soup sales for consumers aged 25 and under
(soup sales have been steadily declining in this category for the
past ten years). If Tetra Pak’s analysis is accurate, then
aluminum soup cans might be headed the way of chewing gum,
which has also suffered from the scorn of the millennial set in
recent years.
Slide By :- Howard Davidson Arlington MA