Howard Davidson Arlington MA - Toyota & Google Unveil Totally Virtual Showroom

1. Toyota & Google Unveil
Totally Virtual Showroom
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Toyota & Google Unveil
Totally Virtual Showroom
Clambering to keep up with the
technology laden Generation Y,
Toyota, partnered with Google, has
unveiled an entirely virtual
showroom.
Slide By :- Howard Davidson Arlington MA

3. Ironically advertised as a more social way to buy cars, the
showroom can be accessed from a Google+ hangout, which then
allows up to five people to pick features: “ like wheels and
sunroof, or colors for the exterior and the interior of the car.” If the
user likes what he or she sees, they can even take the fake car
on a fake test drive against a fake backdrop of their choosing.
Acknowledging that millennials: “think about cars in a dramatically
different way”, this radically new sales interface shows Toyota
might be flexible in adjusting the time honored and profit
maximizing face to face standard.
Slide By :- Howard Davidson Arlington MA

4. Announced at South By Southwest, the venue
certainly suggests that the automakers are aware of
an imminent threat posed by younger consumers,
who buy virtually everything from the Internet. Well,
almost everything.
Very few people from any generation enjoy going
through the hassle of buying a car from the lot, as
haggling, stressful paperwork and waiting around are
inevitable. But if these timeless headaches mildly
annoyed older generations, there are strong signs
that Generation Y is prepared to dig a kind of nuclear
option and forego the automotive experience
altogether. The percentage of seventeen year olds
with licenses is half of what it was in 1983, and
there’s no sign of that gap closing.
Slide By :- Howard Davidson Arlington MA

5. Sometimes referred to by industry
insiders as Generation N (N meaning
‘neutral about buying cars’), this Toyota
virtual showroom is a genuine attempt
to entice a young millennial
demographic that just hasn’t been
buying what they’ve been selling.
Slide By :- Howard Davidson Arlington MA

6. Sometimes referred to by industry
insiders as Generation N (N meaning
‘neutral about buying cars’), this Toyota
virtual showroom is a genuine attempt
to entice a young millennial
demographic that just hasn’t been
buying what they’ve been selling.
Slide By :- Howard Davidson Arlington MA