Howard Davidson Arlington MA - Moma’s Twitter Helps People Talk About Art

1. MoMa’s Twitter Helps
People Talk About Art
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. MoMa’s Twitter Helps
People Talk About Art
The Museum of Modern Art
(MoMa) and digital shop Possible
have created a Twitter account
called ART140 (@artoneforty) that
helps people talk about art.
Slide By :- Howard Davidson Arlington MA

3. MoMa’s Twitter page is a cocktail party online
with 1.6 million aficionados, geeks, newbs and
common folks tweeting[WA1] . The goal is to
create a new channel conducive to free flowing
conversation while generating interest in their
pieces. The page was which was launched at
SXSW this month and created a huge buzz.
Slide By :- Howard Davidson Arlington MA

4. The clever Twitter page has people choosing a specific piece of
art and then explaining what it means to them, in 140 characters
or less via the hashtag #art140. ART140 will be a social
experiment aimed at finding out what art means to the masses.
The museum is working with Possible to reveal how the
meaning of art may differ by age, gender, geography or other life
experiences.
MoMa’s digital media marketing manager, Victor Samra, has
assured users that their comments will not be censored in any
way, so anyone can post.
MoMa is hoping to use the feedback from this experiment to
gain some insight on what they should display in their upcoming
exhibits. The museum hopes to “break down the wall” that often
separates the masses from fine art appreciation.
But oh if those walls in NYC could talk…
Slide By :- Howard Davidson Arlington MA