Howard Davidson Arlington MA - Crest Rolls Out Chocolate Toothpaste

1. Crest Rolls Out Chocolate
Toothpaste
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Crest Rolls Out Chocolate
Toothpaste
To the delight of children everywhere,
Crest has decided to roll out chocolate
toothpaste. The new Mint Chocolate
Trek flavor is part of Crest’s tasty Crest
Be line of new tantalizing flavors.
Come on. Why wouldn’t you want to
brush your teeth with dessert?
Slide By :- Howard Davidson Arlington MA

3. Procter & Gamble has had a bumpy ride over the past few years. Persistently
sluggish growth in the world’s developed economies has squeezed middleclass budgets, and P&G’s bottom line has suffered accordingly. Now, the
hygiene giant plans to strike back by unleashing a new product line of
“adventurous” products, including one that is sure to delight hygiene-averse
children all around the world: mint chocolate-flavored toothpaste.
Slide By :- Howard Davidson Arlington MA

4. The
new
toothpaste,
which
is
adventurously titled “Be Adventurous, Mint
Chocolate Trek,” is aimed at reinvigorating
the middle-class consumer base that used
to comprise the reliable core of Procter &
Gamble’s sales. But lest you think that P&G
is betting the farm on one cocoa-infused
novelty toothpaste, Mint Chocolate Trek is
just one in a long list of innovative new
products.
Slide By :- Howard Davidson Arlington MA

5. These include new tooth-whitening strips,
diapers, shampoos, and other radically-named
toothpastes (Vanilla Mint Spark, Be Inspired,
Be Dynamic, etc.) that seem designed to force
competitors to step up their game. Being
minty fresh, it seems, is no longer a
remarkable distinction for a toothpaste.
So far, P&G’s ambitious strategies have helped
it weather the storms of low demand: overall
sales increased by 3 percent in the last
quarter. As for Mint Chocolate Trek, it is slated
to start hitting stores sometime next month.
Slide By :- Howard Davidson Arlington MA

6. These include new tooth-whitening strips,
diapers, shampoos, and other radically-named
toothpastes (Vanilla Mint Spark, Be Inspired,
Be Dynamic, etc.) that seem designed to force
competitors to step up their game. Being
minty fresh, it seems, is no longer a
remarkable distinction for a toothpaste.
So far, P&G’s ambitious strategies have helped
it weather the storms of low demand: overall
sales increased by 3 percent in the last
quarter. As for Mint Chocolate Trek, it is slated
to start hitting stores sometime next month.
Slide By :- Howard Davidson Arlington MA