Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including this blog about how Burger King serves a smartphone with every value meal

1. Burger King Serves A
Smartphone With Every Value
Meal
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Cheap dreams do come true. Burger
King now serves a smartphone with
every value meal.
Slide By :- Howard Davidson Arlington MA

3. Burger King really wants you to
download their app. How badly?
They’re willing to give you a free
phone to do it. “Would you like fries
with that?” has somehow morphed
into, “Would you like phone with
that?” Technology has officially run
amok.
Slide By :- Howard Davidson Arlington MA

4. The app itself is your usual fast-food
company tie-in. There’s some decent
coupons, but that’s about it. Other features
include a store locator – a worthless feature
when you consider that Google has been
finding Burger Kings for you for years now –
and an option to pay with your phone. I’ve
never understood the whole pay-by-phone
thing. My credit card is in the same pocket
and is more convenient to use.
Slide By :- Howard Davidson Arlington MA

5. The catch here is every bit as obvious as
you’d expect. The ‘free phone’ bargain
requires a new or upgraded two-year
contract with Sprint, Verizon or AT&T.
You still have to pay activation fees,
deposits and all that fun stuff. There is
literally zero benefit to ordering your
new phone through Burger King, as
opposed to going to the actual phone
store.
Slide By :- Howard Davidson Arlington MA

6. Even more ridiculous is the fact that Burger
King is running the promotion online. A
company spokesman said that the fast-food
powerhouse is hoping “this will attract a new
type of customer, a younger generation
that’s more tech savvy, to come into our
restaurants.” Am I missing something here?
Even if this new target market was attracted
by this deal, they don’t have to go within 10
miles of a Burger King restaurant to take
advantage of it. They can – and would –
simply sign up online.
Slide By :- Howard Davidson Arlington MA

7. Cell-phone service providers have been
offering free phones with activation for
years. Burger King gives the consumer no
reason to obtain one through this
promotion. Therefore, I’m going to predict
that this campaign will flop faster than you
can say “chicken fries.”
Slide By :- Howard Davidson Arlington MA

8. And of course I am not saying that I have
even seen the inside of a BK in many a
decade.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA