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Don’t Go It Alone
Using Collaboration to Solve Creative Design Problems
2
MARIA GIUDICE
CEO AND FOUNDER
HOT STUDIO, INC
3
TODAY’S DISCUSSION
Making good ideas great: the role of collaboration in design
The art of co-creation; using participatory design
techniques to generate great ideas
How to build a collaborative culture inside your
organization
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/#/presentations/hotpresentations/
4
OBSESSIVE CREATIVE COLLABORATOR
5
WHO ARE YOU?
WHAT DO YOU DO?
3 WORDS
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
10
11
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
16
Working alone is boring!
Easy for your brain to get stuck
Great ideas are limited to just one brain
The blank page can be a terrifying thing
17
WHY COLLABORATE?
col·lab·o·rate  (kə-lāb'ə-rāt')  
intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing ,
col·lab·o·rates
1. To work together, especially in a joint
intellectual effort.
2.To cooperate treasonably, as with an enemy
occupation force in one’s country.
18
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
19
co-creation
participation
communication
facilitation
design thinking
cooperation
brainstorming
ideation
play
teamwork
negotiation
respect
openCOLLABORATION
20
BENEFITS OF COLLABORATION
21
BENEFITS OF COLLABORATION
You get to more ideas faster
Gets your brain moving in unexpected ways
Builds team alignment; everyone is a creative contributor
Improves communication; prevent misunderstandings later
Cultivates a creative culture
FUN
22
23
WHO SHOULD YOU COLLABORATE WITH?
24
CLIENTS
Creates stakeholder buy-in, streamlines the design process
PROJECT TEAM
Provides multi-disciplinary perspective
PEERS
Similar brains attacking the same problem
CUSTOMERS
Provides first-hand customer insight
WILDCARD
Brings in a completely different outsider perspective
WHO SHOULD YOU COLLABORATE WITH?
25
POTENTIAL DOWNSIDES
26
POTENTIAL DOWNSIDES
Team dynamics can get in the way
Designers can initially feel disempowered and threatened
This is a new way of working for many people, so expect
some resistance
Ideas without execution; “collaboration is a waste of time”
Potential increase in time and money
27
DESIGNER AS FACILITATOR
28
FACILITATION TIPS
Appoint a facilitator, a scribe & a photographer
Stay neutral
Be clear on goals and outcomes
Keep focus
Don’t allow one person to dominate
Involve the quiet participants
Actively listen
Summarize periodically
Source: “8 Tips for Effective Facilitation” By Duncan Brodie
29
30
31
TOOLS AND METHODS
32
#1: GET PHYSICAL & TACTILE
33
34
35
36
37
#2: THINK OUT LOUD
38
Mind maps
39
Challenges
Strategy?
Project scope?
Timeline?
Communication?
Implementation?
Politics?
Technology?
Team expertise?
40
Aspirations
41
#3: COMMUNICATE VISUALLY
42
Touchy Feely
43
44
Back to basics
45
46
47
#4 SHARE THE ROAD
48
Card sorting
49
Card sorting
50
Brand attribute exercise
51
Use templates
52
Use worksheets
53
#5: PRIORITIZE & SYNTHESIZE
54
Set limits & prioritize
55
Dot voting
56
Mood boards
57
RESULTS
58
59
#1: Get physical and tactile
#2: Think out loud
#3: Communicate visually
#4: Share the road
#5: Prioritize and synthesize
60
HOW TO CULTIVATE A CREATIVE CULTURE
61
ENVIRONMENT
62
BE SPONTANEOUS
HAVE FUN
63
EVERYONE IS A CONTRIBUTOR
64
ITERATE AND EVOLVE
65
#1: Create a positive environment
#2: Be spontaneous & have fun
#3: Everyone is a contributor
#4: Iterate and evolve
66
PARTING THOUGHTS
Collaboration is fun and yields successful outcomes
Design is a team sport – everyone can contribute
Put away your digital devices and get tactile
Cultivating a creative culture starts with you
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/#/presentations/hotpresentations/
67
de·sign·er
–noun
1. a person who devises or executes designs,
esp. one who creates forms, structures, and
patterns, as for works of art or machines.
2. a schemer, intriguer, or plotter.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2010.
68
DESIGNER
co-creator
participant
observer
facilitatorlistener
communicator
ideator
co-conspirator
partner
negotiator
instigator
storyteller
translator
69
70
71
WHAT’S YOUR SUPER POWER?
72
DOWNLOAD:
http://www.hotstudio.com/#/
presentations/hotpresentations/
CONTACT:
maria@hotstudio.com
twitter: @mgiudice
STAY IN TOUCH:
hottub.hotstudio.com
facebook: hotstudio
twitter: @hotstudio
THANKS!

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