Pivot Conference, NYC

1. EXPLORING THE DIVIDE BETWEEN US AND THEM
MARIA GIUDICE
Saturday, October 16, 2010

2. 2
BABY
BOOMER
74M
experimental
individualism
free spirited
socially responsible
1946 - 1964
Saturday, October 16, 2010

3. BABY
BOOMER
3
74M
I GENERATION/DIGITAL NATIVES
experimental
individualism
free spirited
socially responsible
independent
pragmatic
entrepreneurial
1946 - 1964
GENERATION X 51M
1965 - 1980
MILLENNIALS
1981 - 2000, 2000 -
80M+ connected 24/7
civic-minded
tech-savvy
optimistic
Saturday, October 16, 2010

4. 4
?
US
THEM
Saturday, October 16, 2010

5. 5
OUTIN
Saturday, October 16, 2010

6. OUTIN
6
Reputation
Transparency
Authenticity
Responsibility
Saturday, October 16, 2010

7. 7
Saturday, October 16, 2010

8. 8
ME
we
Saturday, October 16, 2010

9. 9
ME
wePersonalization
Relevance & Meaning
Sharing
Collaboration
Saturday, October 16, 2010

10. 10
Saturday, October 16, 2010

11. experiences
11
products
Saturday, October 16, 2010

12. experiences
12
products
Relationship
Loyalty
Co-creation
Evolution
Saturday, October 16, 2010

13. 13
Saturday, October 16, 2010

14. 14
Saturday, October 16, 2010

15. 14
CONNECTED
Reputation
Transparency
Authenticity
Responsibility
Personalization
Relevance & Meaning
Sharing
Collaboration
Relationship
Loyalty
Co-creation
Evolution
Baby Boomers
Generation X
Millennials
Saturday, October 16, 2010

16. 15
Are YOU walking the talk? Is your company
improving people’s lives or polluting the
world?
What are the things YOU can do to move
your company from ME to WE?
What are ways in which YOU can build
intense loyalty with your customers?
How is your company EVOLVING or are
they stuck in their ways?
Saturday, October 16, 2010

17. 16
CONTACT:
Maria Giudice
maria@hotstudio.com
@mgiudice
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at hotstudio.com
THANKS!
Saturday, October 16, 2010