Web.br 2016 Keynote presentation. How technology shapes society and society shapes technology, way before the Internet. In the Digital Era, our web technologies increases the biases we already have. It's our choice what technologies we want to build and which society we want to shape.

1. 1
The Web of
Gendered Innovations
Prof. Dr. Claudia Melo
Web.br2016
14/Out, São Paulo, Brazil
claudiamelo.org
bit.ly/genderedweb

2. 2
I’m Claudia Melo
Curious Learner
Professor and Researcher,
University of Brasília (UnB)
Advisory Board Member at
Mulheres na Tecnologia
Technologist since 1997
I have worked as [CTO, Agile
Coach, Programmer, Coordinator,
Project Manager, Consultant]
Activist v0.1
WHO AM I?

3. 3
WHAT'S
THE INTERNET?
http://imgur.com/gallery/S47Qr0U

4. 4
Society shapes technology
Technology shapes society
http://www.bridge.ids.ac.uk/sites/bridge.ids.ac.uk/files/reports/CEP-ICTs-OR.pdf

5. 5
When
Martina
was a kid
[back in the 80s]
http://bit.ly/2e91ybK

6. 6
She always wanted
to play
with LEGOs
http://bit.ly/2dfzltC

7. 7
Frequently, your initial font choice is taken out of your
hands; companies often specify a typeface, or even a
set of fonts, as part of their brand.
Art / Minimal / Typography / Placeholder
Smart & Creative Placeholders
as her colleagues used to play
at home
http://bit.ly/2ebB58a

8. 8
Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Today, Martina is a lawyer
also passionate for physics
(just passion, no concrete action)

9. 9
Some of Martina’s friends are now
scientists in Math/Engineering
http://lettoysbetoys.org.uk/18-female-scientists-tell-us-about-their-favourite-childhood-toys/

10. 10
Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Camila is a
Civil Engineer

11. 11
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Five Stars
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Online Chat
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Worldwide
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Support
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Exclusive Offers
Frequently, your initial font choice is
taken out of your awesome hands
Apple Devices
Fast Downloads
AWESOME FEATURES
Modern Presentation
http://bit.ly/2dXdSJj
She is now pregnant

12. 12
WE ARE TRENDING
MARKETING AGENCY
She lives in SP,
far away from her
workplace

13. 13
… offline reality is replicated
into the online world…

14. 14
Introduction
Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or
even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific
requirements, such as limited room that might require a condensed face, or a lot of legal text that
might require
When selecting a typeface for body text, your primary concern should be readability. Don’t concern
yourself with personality at this stage.
JOHN BINDER
Daniela use a tablet at
school, she loves it

15. 15
When her parents help to find a game to play:
http://playpink.com/

16. 16
Frequently, your initial font
choice is taken out of your
awesome hand
HELP
Frequently, your initial font
choice is taken out of your
awesome hand
CHAT 24/7
Frequently, your initial font
choice is taken out of your
awesome hand
HOME
Frequently, your initial font
choice is taken out of your
awesome hand
MAILING
Samantha is in the 1st year of
undergraduate studies in IS
She just has heard about a super cool place to work
http://bit.ly/2e5HGBR

17. 17
But she didn't
fell quite
comfortable to
apply…
(text is gender-
biased)
http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html

18. 18
She is more
likely to apply
to the "female
only" job offer
http://i.imgur.com/8kuHRi4.png

19. 19
Kelson knows his
daughter can
become a lead
researcher
https://news.ifas.ufl.edu/2015/12/father-daughter-duo-team-up-for-citrus-research/

20. 20
He wanted to show her some
role models, powerful women
worldwide, but….
image is gender-biased

21. 21
POWERFUL WOMAN

22. 22
POWERFUL MAN

23. 23
Erick is a
programmer
in big tech
company.
He helps them
to build
search
engines.
http://news.ifmo.ru/images/news/big/p5025.jpg

24. 24
But he is (still)
not aware on how
much the Web is
biased:
Data, Algorithms,
Activity, Self-
selection.
Data and Algorithmic Bias in the Web
Ricardo Baeza-Yates California, Catalonia, Chile
Web Science 2016, Hannover, Germany, May 2016
http://www.websci16.org/sites/websci16/files/keynotes/keynote_baeza-yates.pdf

25. 25
WE ALL HAVE BIAS.
DATA HAVE BIAS.
THE WEB HAS BIAS.

26. 26
Society shapes technology
Technology shapes society
What technology do we want to build? Which society do we want to shape?

27. 27
INTERNET AS A MEANINGFUL RESOURCE
CONTENT &
ENGAGEMENT
SKILLS &
LITERACY
ACCESS &
INFRASTRUCTURE
MOTIVATION &
AWARENESS
TANGIBLE
(OFFLINE)
OUTCOMES
Adapted from http://blogs.lse.ac.uk/mediapolicyproject/2014/06/18/digital-inclusion-in-europe-evaluating-policy-and-practice/

28. 28https://www.weforum.org/agenda/2016/09/8-digital-life-skills-all-children-need-and-a-plan-for-teaching-them

29. 29
WE ARE CREATIVE, WE
ARE BUILDERS!
ARE WE PURPOSEFUL?
DO WE KNOW WHY WE
ARE BUILDING?

30. 30
https://sustainabledevelopment.un.org/post2015/transformingourworld

31. 31
GENDERED INNOVATIONS

32. 32
1. "Fix the Numbers of Women"
focuses on increasing women's participation.
2. "Fix the Institutions"
promotes gender equality in careers through structural change in
organizations.
3. "Fix the Knowledge" or "Gendered
Innovations”
stimulates excellence in science and technology by integrating sex
and gender analysis into research & development.
http://genderedinnovations.stanford.edu/what-is-gendered-innovations.html

33. 33
Integrating sex and
gender means taking into
account:
• the biological
characteristics of both
females and males (sex)
and
• the evolving social and
cultural features of
women and men, girls
and boys (gender)

34. 34
OFFLINE AND ONLINE
START FIXING

35. 35
WIKIPEDIA BIAS
DETECTOR
https://www.youtube.com/watch?v=6mgYvTuUphE
http://net.wanderingliquen.com/
https://wanderingliquen.com/

36. 36
DATA SCIENCE FOR
GENDER EQUALITY:
MONITORING
WOMEN'S VOICES IN
THE NEWS
https://civic.mit.edu/blog/natematias/data-science-for-gender-
equality-monitoring-womens-voices-in-the-news#vision
http://www.theopedproject.org/

37. 37
DATA SCIENCE FOR
GENDER EQUALITY:
IMPROVING JOB
POSTINGS
http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html

38. 38
PARTICIPATORY RESEARCH FOR BETTER CITIES
http://www.citylab.com/commute/2013/09/how-design-city-women/6739/
https://www.nexojornal.com.br/expresso/2016/05/06/Por-que-cidades-feitas-para-mulheres-s%C3%A3o-mais-igualit%C3%A1rias
https://www.theguardian.com/cities/2014/dec/05/if-women-built-cities-what-would-our-urban-landscape-look-like

39. 39
DIGITAL
INNOVATION LABS
CREATING NEW
WAYS TO CURATE
WOMEN’S IMAGES
https://dwarchivenorth.wordpress.com/
https://madlab.org.uk

40. 40
"From gender-neutral bots to
period-friendly healthcare trackers,
cars with more storage and
clothes with bigger pockets
the world could be
a very different place
if there were
more women working in tech."
http://www.bbc.com/news/technology-37605943

41. 41
Gender equality is not a woman’s
issue, it is a human issue.
It affect us all.

42. 42
Do you want to join us
and create a
Web of Gendered
Innovations?

43. 43
QUESTIONS?
THANK YOU!
@claudia_melo
claudiamelo.org
claudia.melo@mulheresnatecnologia.org
claudiam@unb.br

44. CLAUDIA MELOPEOPLE TECHNOLOGY RESEARCHER
@claudia_melo
claudiamelo.org @claudiameloblog
/claudiamelo