From Strategy to Business Models and to Tactics

1. FROM STRATEGY
TO BUSINESS
MODELS AND TO
TACTICSBy Hosam Dahb April 2012

2. Questions
Conclusion
Agenda
• Introduction
• Strategic Thinking
• Business Models, Strategy and Tactics
• Examples

3. Introduction
 Vision: outlines what the organization wants to be
.
 A strategy is a plan of action designed to achieve
a vision
 strategic thinking is to seek innovation and
imagine new and very different futures that may
lead the company to redefine its core strategies
and even its industry.

4. Business Models, Strategy and
Tactics
 business model refers to the logic of
the firm, the way it operates and
how it creates value for its
stakeholders.
 Strategy refers to the choice of
business model through which the
firm will compete in the
marketplace.
 Tactics refers to the residual
choices open to a firm by benefit of
Business
Model
Strategy
Tactics

5. Business Model Example

6. Strategy Examples
• Stability
• Growth
• Merger and Acquisition

7. Tactics Examples
• Social Media
• Re-Branding
• Membership Card
• Sampling and Couponing
• Events

8. generic two stage competitive
process framework

9. Q.
Tank You