Many enterprises are turning to Apache Hadoop to enable Big Data Analytics and reduce the costs of traditional data warehousing. Yet, it is hard to succeed when 80% of the time is spent on moving data and only 20% on using it. It’s time to swap the 80/20! The Big Data experts at Attunity and Hortonworks have a solution for accelerating data movement into and out of Hadoop that enables faster time-to-value for Big Data projects and a more complete and trusted view of your business. Join us to learn how this solution can work for you.

1. Accelerating Success with Rapid Data
Integration for the Modern Data
Architecture
John Kreisa, Hortonworks
Lawrence Schwartz, Attunity

2. Speakers
Lawrence
Schwartz,
A/unity
John
Kreisa,
Hortonworks

3. Customer Momentum
• 230+ customers (as of Q3 2014)
Hortonworks Data Platform
• Completely open multi-tenant platform for any app & any
data.
• A centralized architecture of consistent enterprise
services for resource management, security, operations,
and governance.
Partner for Customer Success
• Open source community leadership focus on enterprise
needs
• Unrivaled world class support
• Founded in 2011
• Original 24 architects,
developers,
operators of Hadoop from
Yahoo!
• 600+ Employees
• 1000+ Ecosystem Partners
Hadoop for the Enterprise:
Implement a Modern Data Architecture with HDP

4. Traditional systems under pressure
Challenges
• Constrains data to app
• Can’t manage new data
• Costly to Scale
Business Value
Clickstream
Geolocation
Web Data
Internet of Things
Docs, emails
Server logs
2012
2.8 Zettabytes
2020
40 Zettabytes
LAGGARDS
INDUSTRY
LEADERS
1
2 New Data
ERP CRM SCM
New
Traditional

5. Hadoop emerged as foundation of new data architecture
Apache Hadoop is an open source data platform for managing
large volumes of high velocity and variety of data
• Built by Yahoo! to be the heartbeat of its ad & search business
• Donated to Apache Software Foundation in 2005 with rapid
adoption by large web properties & early adopter enterprises
Hadoop Advantages
ü Manages new data paradigm
ü Handles data at scale
ü Cost effective
ü Open source
Application
Storage
HDFS
Batch Processing
MapReduce

6. The Modern Data Architecture
Provision,
Manage &
Monitor
APPLICATIONS
DATA
SYSTEM
OPERATIONAL
TOOLS
DEV
&
DATA
TOOLS
INFRASTRUCTURE
Build & Test
On Premise or in
the Cloud
SOURCES
OLTP,
ERP,
CRM
Systems
Documents,
Emails
Web
Logs,
Click
Streams
Social
Networks
Machine
Generated
Sensor
Data
GeolocaCon
Data
Repositories
RDBMS
EDW
MPP
HDP
Governance
&Integration
Security
Operations
Data Access
Data Management
YARN
Data
Marts
Business
Analytics
Visualization
& Dashboards
Data
Marts
Business
Analytics
Visualization
& Dashboards

7. Hadoop Driver: Cost OptimizationANALYTICS
Data
Marts
Business
Analytics
Visualization
& Dashboards
ANALYTICSDATASYSTEMS
Data
Marts
Business
Analytics
Visualization
& Dashboards
HDP 2.2
ELT
°
°
°
°
°
°
°
°
°
°
°
°
°
°
°
°
°
°
°
N
Cold Data,
Deeper Archive
& New Sources
Enterprise Data
Warehouse
Hot
MPP
In-Memory
Clickstream
Web
&
Social
GeolocaMon
Sensor
&
Machine
Server
Logs
Unstructured
Existing Systems
ERP
CRM
SCM
SOURCES
Archive Data off EDW
Move rarely used data to
Hadoop as active archive,
store more data longer
Offload costly ETL
Free your EDW to perform
high-value functions like
analytics & operations, not
ETL
Enrich the value of
your EDW
Use Hadoop to refine new
data sources, such as web
and machine data for new
analytical context

8. The Modern Data Architecture & Attunity
Provision,
Manage &
Monitor
APPLICATIONS
DATA
SYSTEM
OPERATIONAL
TOOLS
DEV
&
DATA
TOOLS
INFRASTRUCTURE
Build & Test
On Premise or in
the Cloud
SOURCES
OLTP,
ERP,
CRM
Systems
Documents,
Emails
Web
Logs,
Click
Streams
Social
Networks
Machine
Generated
Sensor
Data
GeolocaCon
Data
Repositories
RDBMS
EDW
MPP
HDP
Governance
&Integration
Security
Operations
Data Access
Data Management
YARN
Data
Marts
Business
Analytics
Visualization
& Dashboards
Data
Marts
Business
Analytics
Visualization
& Dashboards
Data
Integration

9. Attunity Corporate Overview
Overview
§ Exchange
(Ticker):
NASDAQ
(ATTU)
§ Headquarters:
Burlington,
MA
§ Customers:
>
2000
in
60
countries
Making
Any
Data
Available
AnyMme,
Anywhere
Analytics / BI
Distribution / DR
Archiving / Testing
We
Move
the
Data
that
Moves
Our
Customers’
Business
To Where the Data Needs to BeERP
CRM
POS
Legacy
Logs
Sensors
Files
9
Data
Warehouse
Database
Cloud
Hadoop
Global
Offices

10. To Use Data, You Must Move it!
10

11. Data Needs to Be Moved to Be Useful
» 80%
of
the
work
that
data
scien0sts
put
into
big
data
projects
is
spent
on
data
integra-on
and
resolving
data
quality
issues.
Source:
“For
Big
Data
ScienCsts,
“Janitor
Work”
is
Key
Hurtle
to
Insights,”
by
Steve
Lohr,
New
York
Times,
August
17,
2014

12. Data Integration Remains a Major Challenge
1. Long
rollout
2. Lots
of
personnel
3. Mixed
systems
4. Hard
to
maintain
5. Not
real-­‐Mme

13. Turning Data Into Value
More Data
Less Time
Less Cost
13
Data
Value
The
A/unity
SoluMon
for
Big
Data
• Fully automated, end-to-end. No scripting
• Fast, high performance integration
• Optimized for a broad range of platforms
• Single pane of glass monitoring
• Real-time change data capture

14. Attunity’s Big Solutions for Big Data
InformaMon
availability
soluMons
that
deliver
compeMMve
advantage
14
Business
Data
(Oracle,
SQL
Server,
Teradata,
etc…)
Machine
and
File
Data
(logs,
sensors,
files,
etc…)
ApplicaMon
Data
(SAP,
Salesforce,
etc…)
Cloud
Data
(AWS
RDS,
Redshic,
etc…)

15. 15
Attunity Offerings
15
BUSINESS DATA
Attunity Replicate and Maestro
APPLICATION DATA
Attunity Gold Client
» High-performance data replication
software to accelerate and reduce the
costs of distributing, sharing and
ensuring the availability of data
» Software for SAP that reduces storage
requirements, improves the quality and
availability of test data, restores development
integrity, and helps ensure data security.
MACHINE AND FILE
Attunity RepliWeb, Replicate, and Maestro
» Attunity Replicate, RepliWeb and
Maestro offer highly scalable replication
and synchronization for unstructured
files, machine data and Hadoop
CLOUD DATA
Attunity CloudBeam
» Attunity CloudBeam is a SaaS platform
offering services for uploading and
synchronizing Big Data to, from, and between
cloud environments

16. ‘Sqooping’ Big Data –
Loading Data the Hard Way
» Apache Sqoop -– great tool, but not
enough
» Designed for transferring bulk data between
Hadoop and databases
» Not capable of CDC
» Doesn't optimize network traffic
» Script based interface importing data table
at the time
» Limited number of standard database connectors
16
Sqoop command line interface

17. Attunity Replicate Architecture
17
» Advanced
Monitoring
and
Control
» Click-­‐to-­‐Replicate
Design
» Fast
Loading
and
Real-­‐Time
CDC
» Broadest
Placorm
Support
» Non-­‐intrusive
Architecture
Move
Any
Data,
Any
Time,
Any
Where.

18. Use Case: Cable Provider
Modern Data Architecture with Hadoop
The Journey to the Data Lake
Bulk Load
Change Data
Click-­‐2-­‐Replicate
Design.
Drag.
Drop.
Done.
Databases
Data
Feed
Sources
CSV
Data Refresh
Data Append
Finance
Support
MarkeMng
Sales
Engineering
ODS
Business
Units
Data Lake

19. Use Case: Managed Health Care –
Creating Golden Data Set
Ad-­‐hoc
AnalyMcs
Bulk Load
Change Data
Click-­‐2-­‐Replicate
Design.
Drag.
Drop.
Done.
Databases
Data
Feed
Sources
CSV
BI
ReporMng
VisualizaMon
&
AnalyMcs
ODS
Data Refresh
Data Append
ETL
Staging
Area
Business
TransformaMon
Rules
Applied

20. Use Case: Financial Services Institution –
Fraud Detection
Ad-­‐hoc
AnalyMcs
Bulk Load
Change Data
Data
Feed
Sources
BI
ReporMng
VisualizaMon
&
AnalyMcs
ODS
(PostgreSQL)
Data Refresh
Data Append
ETL
Staging
Area
Business
TransformaMon
Rules
Applied
CDC
ATTUNITY MAESTRO
EDW/Data
Mart

21.
Use Case: Sales Management Software
Data Consolidation
ATTUNITY MAESTRO
MAESTRO NODE
MAESTRO NODE
MAESTRO NODE
Headquarters
(HQ)
Regional
Data
Center
Data
From
SaaS
Customers
21
Replicate
Server
California
New York
Customer 1
Customer 2
Customer 3
Customer
4
Customer 5
HQ
…
Replicate
Server
Replicate
Server
Replicate
Server
Replicate
Server
Replicate
Server
…
Data Lake

22. Who’s Our Lucky Winner?

23. Next Steps
Download the Hortonworks Attunity Paper
“The Modern Data Architecture and
Automating Data Transfer”
Hortonworks.com/partner/Attunity/
Learn Hadoop – Download the Sandbox
Hortonworks.com/sandbox/
Learn More about Attunity & Hortonworks
Attunity.com/hortonworks
Hortonworks.com/partner/Attunity/

24. Thank You!

25. HDP delivers a completely open data platform
Hortonworks Data Platform provides Hadoop for the Enterprise: a centralized
architecture of core enterprise services, for any application and any data.
Completely Open
• HDP incorporates every element required of an enterprise data platform: data storage, data access,
governance, security, operations
Hortonworks Data Platform 2.2
YARN: Data Operating System
(Cluster Resource Management)
1 ° ° ° ° ° ° °
° ° ° ° ° ° ° °
ApachePig
° °
° °
° ° °
° ° °
HDFS
(Hadoop Distributed File System)
GOVERNANCE BATCH, INTERACTIVE & REAL-TIME DATA ACCESS
Apache Falcon
ApacheHive
Cascading
ApacheHBase
ApacheAccumulo
ApacheSolr
ApacheSpark
ApacheStorm
Apache Sqoop
Apache Flume
Apache Kafka
SECURITY
Apache Ranger
Apache Knox
Apache Falcon
OPERATIONS
Apache Ambari
Apache
Zookeeper
Apache Oozie