Learn more about the Informatica Big Data Edition as we demonstrate how easy it is to ingest, parse, integrate, and cleanse data on Hadoop. To get started you can download a free Big Data Edition Trial Sandbox for Hortonworks at http://marketplace.informatica.com/bdehortonworks

1. Hortonworks and Informatica
Informatica + Hortonworks to take Hadoop into Enterprise Production

2. Informatica + Hortonworks to Unleash the Power of Big Data
Archive
Profile
Parse
Cleanse
ETL
Match
Stream
Load
Load
Events
Replicate
Topics
Machine Device, Cloud
Documents and Emails
Relational, Mainframe
Social Media, Web Logs
Data Warehouse
Mobile Apps
Analytics & Op Dashboards
Alerts
Analytics Teams

3. EDI–X12
EDI-Fact
RosettaNet
HL7
HIPAA
XML
LegalXML
IFX
cXML
Salesforce CRM
Force.com
RightNow
NetSuite
Access All Types of Data
200+ High Performance Connectors, Pre-built Parsers for Specialized Data Formats
3
WebSphere MQ JMS MSMQ SAP NetWeaver XI
JD Edwards Lotus Notes Oracle E-Business PeopleSoft
Oracle
DB2 UDB
DB2/400
SQL Server
Sybase
ADABAS
Datacom
DB2
IDMS
IMS
Word, Excel
PDF
StarOffice
WordPerfect
Email (POP, IMPA)
HTTP
Informix Teradata Netezza ODBC
VSAM
C-ISAM
Binary Flat Files
Tape Formats…
Web Services
TIBCO
webMethods
SAP NetWeaver SAP NetWeaver BI SAS Siebel
Messaging, and Web Services
Relational and Flat Files
Mainframe and Midrange
Unstructured Data and Files
Flat files ASCII reports HTML RPG ANSI LDAP
ebXML
HL7 v3.0
ACORD (AL3, XML)
AST
FIX
SWIFT
Cargo IMP
MVR
ADP Hewitt SAP By Design Oracle OnDemand
Packaged Applications
Industry Standards
XML Standards
SaaS/BPO
Social Media
Facebook
Twitter
LinkedIn
Kapow
Datasift
EMC/Greenplum Vertica
Teradata AsterData
MPP Appliances
Hive
HBase
MongoDB

4. No-code visual development environment
Preview results at any point in the data flow
Data Integration & Quality on Hortonworks Integrate, Cleanse, and Profile Data on Hadoop

5. Informatica, Part of the Modern Data Architecture
•Optimize ETL workloads for the appropriate infrastructure
•Lower cost of data storage and processing
•Curate data for analysis and operational systems
•Minimizes risks of big data projects
•Easy migration for Informatica customers

6. Why Informatica + Hortonworks
Features
Benefits
Visual development environment
Increase productivity 5x, operational efficiency, reuse
200+ high-performance connectors (legacy & new)
Move all types of customer data into HDP faster
100+ pre-built transforms for ETL & data quality
Provide broadest out-of-box transformations on Hortonworks
100+ pre-built parsers for complex data formats
Analyze and integrate all types of data faster
Joint MDA reference architecture
Complementary capabilities to accelerate customer success
100K+ trained Informatica developers
Use existing & readily available skills for big data

7. Top Use Cases
Solution patterns
7

8. The Big Data Journey
The Big Data Journey
Optimize infrastructure for performance, cost, & scalability
A single place to manage the supply and demand of data
Real-time proactive 360 customer engagement
Data Warehouse Optimization
Real-Time Operational Intelligence
Managed Data Lake
IT driven
Business driven
Common Project Use-Case Patterns

9. Data Warehouse Optimization - Data Flow
Reports
Data Warehouse
1. Identify inactive & infrequently used data
4. Store & prepare (e.g. ETL) data on Hadoop
5. Move high value results data into DW
2. Offload data & processing to Hadoop
3. Ingest raw data, replicate changes & schemas
Machine Device, Cloud
Documents and Emails
Relational, Mainframe
Social Media, Web Logs
Optimize performance / cost to store & process data at scale

10. Data Lake Architecture
Visual Development Environment
Enterprise Repositories
EDW
MDM
DATA REFINEMENT
Profile
Profile
Parse
ETL
Cleanse
Match
LOAD
SOURCE DATA
Batch
Replicate
Stream
Archive
JMS Queue’s
Servers &
Mainframe
Files
Databases
Sensor data
Social
Apache YARN
Apache MapReduce
1
°
°
°
°
°
°
°
°
°
°
°
°
°
N
HDFS (Hadoop Distributed File System)
Apache Tez
Apache Hive
SQL
DELIVER
Batch
Services
Events
Topics

11. Real-Time Operational Intelligence
Big Data Integration / Analytics
Streaming
Master
Data
Mgmt
Financial Advisors
Integration
& Quality
Web Logs
Clickstream Data
Customer / Product
Master
Customer
Customer
Smartphone
Real-Time
Event
Processing
Visualization
Social Data / Signals
Social Data
Connector
FIX, SWIFT,
Market Data
Customer Portal
Customer
Transactions
Mainframe
Connector
Proactive Customer Engagement

12. 12
Next Steps
TRIAL DOWNLOADS
marketplace.informatica.com/bdehortonworks
community.informatica.com/solutions/vibe_data_ stream_for_machine_data
More about Informatica & Hortonworks
http://hortonworks.com/partner/informatica/

13. Demo