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Data Drives the 
Digital Era 
Avanade & 
Hortonworks
A 14 year Alliance of Combined Strengths 
Industry and 
business acumen 
ACUMEN 
1 
Comprehensive 
enterprise platform 
ENTERPRIS 
E 2 
Industry, Cross-Industry, 
Horizontal Solutions 
SOLUTIONS 
3 
Engineered assets, accelerators 
and architectures 
EXPERTISE 
4 
Superior Price, 
Performance 
TCO 
5 
Commitment to research 
and development 
RESEARCH 
6 
© 2014 Avanade Inc. All Rights Reserved. 2 
A POWERFUL COMBINATION: 
• Backed by two industry leaders: 
Accenture and Microsoft 
• Close alignment at all levels – the lab, 
to the boardroom and in the field 
delivering results for customers.
Meet Avanade: Data & Analytics Global 
Services 
Agile delivery thru 
variety of delivery 
models: 
• Onshore, 
• Near-shore, 
• Offshore & 
• Composite 
2300+D&A 
Consultants 
WW 
400+ 
Data & 
Analytics 
Customers 
across all 
industries 
© 2014 Avanade Inc. All Rights Reserved. 3 
Industry & Technology 
accelerators to 
jumpstart & 
accelerate delivery 
Committed to the Microsoft 
platform 
2000+ man years 
of Data & Analytics 
experience 
43% of our 
customers are 
in the Global 500 
>20% 
Growth Rate, 
YOY 
Managed Services 
Options leveraging 
Hybrid, Cloud & 
On-Premise 
Foundational 
Analytics 
Industry 
Analytics 
Advanced 
Analytics 
>$2B 
Revenues 
70 
Locations 
20 
Countries 
Avanade 
Data and Analytics
Digital technology is changing the world 
DIGITAL 
BUSINESS 
© 2014 Avanade Inc. All Rights Reserved. 4 
Becoming a digital business 
is not just digitized marketing 
or digitized operations. 
It will be essential for survival. 
Margin 
Paths to a digital 
business 
REVENUE 
DIGITIZE 
MARKETIN 
G 
DIGITIZE 
OPERATION 
S 
Digitize 
Processes 
Digitize 
Channels 
Digitalize 
Business Models 
INTERNAL FOCUS 
EXTERNAL FOCUS
Avanade is delivering Digital Business 
Mobile-enabled 
data access to 
manage patient 
information 
© 2014 Avanade Inc. All Rights Reserved. 5 
DIGITAL CUSTOMERS 
Change customer experiences and 
the ways you connect, maintain and 
extend relationships to build loyalty. 
Enabling new 
levels of in-flight 
customer service 
based on customer 
relationship data 
Data driven, 
instrumented 
approach enables 
new revenue 
streams 
DIGITAL 
WORKPLACE 
Redesign the way you work, make 
data more available and processes more 
flexible and empower your people to 
work more effectively. 
DIGITAL INNOVATION 
Innovate products and services 
and uncover insights and opportunities 
to transform the business.
A Digital Business needs All Data 
“ 
TRANSFORM THE BUSINESS 
“ WITH INSIGHTS AND ACTIONS The high velocity, white-water flow of data from innumerable real-time data 
sources such as market data, Internet of Things, mobile, sensors, clickstream, 
and even transactions remain largely unnavigated by most firms. 
The opportunity to leverage streaming analytics has never been greater. 
© 2014 Avanade Inc. All Rights Reserved. 6 
The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014 
Structured 
Streaming 
Unstructured 
Advanced 
analytics data 
scientist 
Self-Service 
analysis BI 
professional 
Decision support 
Device operator 
Interactivity + 
Exploration 
Business analyst 
GB 
TB 
PB 
FIND, COMBINE AND 
MANAGE ALL DATA
The Traditional Data Warehouse 
30 years of engineering and refinement 
…data warehousing has reached 
the most significant tipping point 
since its inception. The biggest, 
possibly most elaborate data 
management system 
in IT is changing. 
–Gartner, “The State of Data Warehousing” 
© 2014 Avanade Inc. All Rights Reserved. 7 
“ 
“
The Digital Era and the Data Warehouse 
© 2014 Avanade Inc. All Rights Reserved. 
8 
The Data Warehouse needs to be augmented to 
cope
The Big Data Continuum 
Azure 
Data Platform 
© 2014 Avanade Inc. All Rights Reserved. 9 
Microsoft Analytics 
Platform System 
Polybase
Microsoft Azure Services Microsoft’s Cloud Services 
© 2014 Avanade Inc. All Rights Reserved. 
Virtual Machines 
Cloud Services 
Websites 
Mobile Services 
Compute 
ExpressRoute 
Virtual Network 
Traffic Manager 
Network 
Media Services 
Active Directory 
Multi-Factor Authentication 
Service Bus 
Notification Hubs 
BizTalk Services 
Scheduler 
Visual Studio 
Automation 
Content Delivery Network 
RemoteApp 
API Management 
Event Hubs 
Application 
Storage 
SQL Database 
Backup 
Cache 
HDInsight 
Site Recovery 
Machine Learning 
Data 
10 
Office 365 
Word 
Excel 
PowerPoint 
Outlook 
Project 
Lync Online 
SharePoint Online 
Exchange Online 
Power BI 
Yammer Enterprise 
OneDrive for Business 
Microsoft Dynamics 
Platform Web Apps
© 2014 Avanade Inc. All Rights Reserved. 
d 
The Modern Data Platform 
BI AND ANALYTICS 
DATA ENRICHMENT AND FEDERATED QUERY 
DATA MANAGEMENT AND PROCESSING 
Azure 
SQL 
HDInsight 
Machine Learning 
Microsoft Analytics 
Platform System 
Data Platform
Hortonworks & Avanade 
MICROSOFT & AVANADE 
• 14 year alliance with Accenture 
• 8 time winner alliance partner of the year 
• Over 22,000 professionals focused on Microsoft 
• Over 20,000 Microsoft certifications 
HORTONWORKS & MICROSOFT 
• Strategic partnership since 2011 
• 6000 joint engineering hours 
• Led the effort to bring Hadoop parity to Windows 
© 2014 Avanade Inc. All Rights Reserved. 12 
A natural partnership 
CLOUD 
ON-PREMIS 
E 
Azure HD 
Insight 
Microsoft Analytics 
Platform System 
PDW | HDInsight Data Platform
© 2014 Avanade Inc. All Rights Reserved. 13 
Results Realized 
Over 
2000 Man Years 
of Data & Analytics 
Experience World-wide
Results Realized The Sum is Greater than the 
Parts 1.3 Billion 
Online Retail Customers 
63 Million 
Healthcare Patients* 
~1.5 Billion 
Copies of Excel 
© 2014 Avanade Inc. All Rights Reserved. 14 
27 Billion 
in R&D* 
60 Million 
Sets of 
Teeth 
55x 
the WW Capacity need 
in Energy 
8+ Million 
Barrels of Oil 
Per Day 
Over 
68,000 
Patents 
1300+ 
Brands 
Insuring 
26+Million Households 
7 Trillion 
in Financial Assets* 
At Avanade we work with 
companies around the 
world on Data & Analytics 
capabilities, who work with 
their customers everyday, in 
many ways. Here’s a view of 
their collective impact. 
* Financial Terms are in USD

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Avanade - Presentation at Hortonworks Booth - Strata 2014

  • 1. Data Drives the Digital Era Avanade & Hortonworks
  • 2. A 14 year Alliance of Combined Strengths Industry and business acumen ACUMEN 1 Comprehensive enterprise platform ENTERPRIS E 2 Industry, Cross-Industry, Horizontal Solutions SOLUTIONS 3 Engineered assets, accelerators and architectures EXPERTISE 4 Superior Price, Performance TCO 5 Commitment to research and development RESEARCH 6 © 2014 Avanade Inc. All Rights Reserved. 2 A POWERFUL COMBINATION: • Backed by two industry leaders: Accenture and Microsoft • Close alignment at all levels – the lab, to the boardroom and in the field delivering results for customers.
  • 3. Meet Avanade: Data & Analytics Global Services Agile delivery thru variety of delivery models: • Onshore, • Near-shore, • Offshore & • Composite 2300+D&A Consultants WW 400+ Data & Analytics Customers across all industries © 2014 Avanade Inc. All Rights Reserved. 3 Industry & Technology accelerators to jumpstart & accelerate delivery Committed to the Microsoft platform 2000+ man years of Data & Analytics experience 43% of our customers are in the Global 500 >20% Growth Rate, YOY Managed Services Options leveraging Hybrid, Cloud & On-Premise Foundational Analytics Industry Analytics Advanced Analytics >$2B Revenues 70 Locations 20 Countries Avanade Data and Analytics
  • 4. Digital technology is changing the world DIGITAL BUSINESS © 2014 Avanade Inc. All Rights Reserved. 4 Becoming a digital business is not just digitized marketing or digitized operations. It will be essential for survival. Margin Paths to a digital business REVENUE DIGITIZE MARKETIN G DIGITIZE OPERATION S Digitize Processes Digitize Channels Digitalize Business Models INTERNAL FOCUS EXTERNAL FOCUS
  • 5. Avanade is delivering Digital Business Mobile-enabled data access to manage patient information © 2014 Avanade Inc. All Rights Reserved. 5 DIGITAL CUSTOMERS Change customer experiences and the ways you connect, maintain and extend relationships to build loyalty. Enabling new levels of in-flight customer service based on customer relationship data Data driven, instrumented approach enables new revenue streams DIGITAL WORKPLACE Redesign the way you work, make data more available and processes more flexible and empower your people to work more effectively. DIGITAL INNOVATION Innovate products and services and uncover insights and opportunities to transform the business.
  • 6. A Digital Business needs All Data “ TRANSFORM THE BUSINESS “ WITH INSIGHTS AND ACTIONS The high velocity, white-water flow of data from innumerable real-time data sources such as market data, Internet of Things, mobile, sensors, clickstream, and even transactions remain largely unnavigated by most firms. The opportunity to leverage streaming analytics has never been greater. © 2014 Avanade Inc. All Rights Reserved. 6 The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014 Structured Streaming Unstructured Advanced analytics data scientist Self-Service analysis BI professional Decision support Device operator Interactivity + Exploration Business analyst GB TB PB FIND, COMBINE AND MANAGE ALL DATA
  • 7. The Traditional Data Warehouse 30 years of engineering and refinement …data warehousing has reached the most significant tipping point since its inception. The biggest, possibly most elaborate data management system in IT is changing. –Gartner, “The State of Data Warehousing” © 2014 Avanade Inc. All Rights Reserved. 7 “ “
  • 8. The Digital Era and the Data Warehouse © 2014 Avanade Inc. All Rights Reserved. 8 The Data Warehouse needs to be augmented to cope
  • 9. The Big Data Continuum Azure Data Platform © 2014 Avanade Inc. All Rights Reserved. 9 Microsoft Analytics Platform System Polybase
  • 10. Microsoft Azure Services Microsoft’s Cloud Services © 2014 Avanade Inc. All Rights Reserved. Virtual Machines Cloud Services Websites Mobile Services Compute ExpressRoute Virtual Network Traffic Manager Network Media Services Active Directory Multi-Factor Authentication Service Bus Notification Hubs BizTalk Services Scheduler Visual Studio Automation Content Delivery Network RemoteApp API Management Event Hubs Application Storage SQL Database Backup Cache HDInsight Site Recovery Machine Learning Data 10 Office 365 Word Excel PowerPoint Outlook Project Lync Online SharePoint Online Exchange Online Power BI Yammer Enterprise OneDrive for Business Microsoft Dynamics Platform Web Apps
  • 11. © 2014 Avanade Inc. All Rights Reserved. d The Modern Data Platform BI AND ANALYTICS DATA ENRICHMENT AND FEDERATED QUERY DATA MANAGEMENT AND PROCESSING Azure SQL HDInsight Machine Learning Microsoft Analytics Platform System Data Platform
  • 12. Hortonworks & Avanade MICROSOFT & AVANADE • 14 year alliance with Accenture • 8 time winner alliance partner of the year • Over 22,000 professionals focused on Microsoft • Over 20,000 Microsoft certifications HORTONWORKS & MICROSOFT • Strategic partnership since 2011 • 6000 joint engineering hours • Led the effort to bring Hadoop parity to Windows © 2014 Avanade Inc. All Rights Reserved. 12 A natural partnership CLOUD ON-PREMIS E Azure HD Insight Microsoft Analytics Platform System PDW | HDInsight Data Platform
  • 13. © 2014 Avanade Inc. All Rights Reserved. 13 Results Realized Over 2000 Man Years of Data & Analytics Experience World-wide
  • 14. Results Realized The Sum is Greater than the Parts 1.3 Billion Online Retail Customers 63 Million Healthcare Patients* ~1.5 Billion Copies of Excel © 2014 Avanade Inc. All Rights Reserved. 14 27 Billion in R&D* 60 Million Sets of Teeth 55x the WW Capacity need in Energy 8+ Million Barrels of Oil Per Day Over 68,000 Patents 1300+ Brands Insuring 26+Million Households 7 Trillion in Financial Assets* At Avanade we work with companies around the world on Data & Analytics capabilities, who work with their customers everyday, in many ways. Here’s a view of their collective impact. * Financial Terms are in USD