Drupal for e_commerce-005_dugk_220911

Drupal &
e-commerce
How Drupal products
are good news for us all.
Jeﬀrey A. “jam” McGuire
Acquia Manager of Community Aﬀairs

Freitag, 23. September 2011

Who are you?


Drupal is transforming business

This has happened before in other open
source communities and ecosystems.


“Linux is a transformational technology.

Jim Whitehurst, CEO of Red Hat - http://techcrunch.com/2011/08/17/red-hat-ceo-at-linuxcon-i-have-no-idea-whats-next/


“The technology of Linux empowers
advancements and innovations that have
nothing to do with the technology of Linux.
That is to say ...


“Linux supports the development of
new business models, as well as
new technologies.”


Some history ...


Drupal watershed moments


What’s next?


Describe Drupal in one word


Flexibility results in products ...
Intranet E-Commerce
Social Business

Publishing
Online Site-Builder Hosted Drupal


For example ...


Dries Buytaert,
Drupal Project Lead


Drupal 7 is being
adopted more rapidly
than any other version
of Drupal before.

DrupalCon London
Keynote, August 2011


Thanks to the
innovations in Drupal 7,
we're starting to see
great things happen.

DrupalCon London


The Commerce module
is a great example
of leveraging Drupal 7.
I think it's going to
expose Drupal to a new
world.
DrupalCon London


Drupal Commerce 1.0
was released August 30th, 2011
at DrupalCon London


As of August 21st, 2011,
2934 websites are doing business
using Drupal Commerce

http://drupal.org/project/usage/commerce


Drupal Commerce
empowers us all ...


=
Commerce Guys
+ Drupal
+ E-Commerce


Where are we
coming from?


1980s:
Early experiments
mson Ho l i days, UK
1981: Tho
2B online shopping
B
2: Minite l, France
198
1985: Nissan UK


1990s: !!
t co m!
The web era
Do

ebpage o rdering
994: Pizza Hut w
1
Dell, eBa y - .co m
1995: Amazon,
aba Gro up & ATG
1998: Alib


2000s:
All-out expansion
3 Amazon’s 1s t proﬁt
20 0
20 06 Shopify
20 0 8 Magento


2010s:
Where are we going?


Open
SaaS
Mobile
Context-Aware


The challenges of
e-commerce:


You need to help
many kinds of customers


of many diﬀerent
ages, genders, locations,


purchasing powers,
preferences, and more.


You’re up against


many places to shop


on many devices
Multiple Places to Buy

Multiples Sources of Information


Multiple Places to Buy

with many sources of
information.
Multiple Devices


Can you handle it so far?

It gets better ...


How things used to work:


How it works now:


How to address the new reality


Option 1: Play the game

Go multichannel


Option 2: Beat the game

Focus on customer experience


Drupal Commerce is getting
traction because it does all of
this and more.


CONTENT MANAGEMENT
SECURITY AND SCALABILITY
CHANNEL MANAGEMENT
PAYMENT PROCESSING
PRODUCT MANAGEMENT
ORDER MANAGEMENT
CUSTOMER MANAGEMENT
E-COMMERCE EXTENSIONS
PERSONALIZATION
PRODUCT SEARCH
INTEGRATION


Why does this matter?


Drupal Services & related products in 2011
600 million €

(best guess, but w00t!)


Global E-Commerce Retail Sales 2011: +19%

492B€

2010
2011
2009
2008
2007

http://techcrunch.com/2011/01/03/j-p-morgan-global-e-commerce-revenue-to-grow-by-19-percent-in-2011-
to-680b/
http://seekingalpha.com/article/244604-j-p-morgan-global-e-commerce-revenue-to-grow-by-19-in-2011
http://www.internetretailer.com/2011/01/04/global-e-commerce-sales-head-1-trillion-mark


Global E-Commerce Technology Market Size 2011

36.4B€
E-Commerce
Technology
Market
Global
492B€
E-Commerce
Market

Based on Gartner, Forrester and Internet Retailer


Global
E-Commerce Drupal – Services
Technology & related products
Market 0.6B€
36.4B€

E-Commerce
Software
3.3B€


But ...
We need to
get our act together.


e-commerce ... Drupal

Business-driven

Developer-driven



Open Source?

Open Source!



Now

In a few months



Buy

Develop and Contribute



E-Commerce Culture

Web culture



Products, Revenues

Content, Community



Roadmap mandatory

Roadmap optional



Site down: lose revenues

Site down: lose traﬃc



B2B/B2C

B2C



Moving fast into Mobile, POS

Moving slowly into Mobile



No religion

Love Web standards


Business-driven Developer-driven
Open Source? Open Source!
Now In a few months
Buy Develop and Contribute
E-Commerce Culture Web culture
Products, Revenues Content, Community
Roadmap mandatory Roadmap optional
Site down: lose revenues Site down: lose traﬃc
B2B/B2C B2C
Moving fast into Mobile, POS Moving slowly into Mobile
No religion Love Web standards


What does this teach us?


Don’t sell Drupal.
Sell solutions
to real business problems.


T hank yo u!
Jeﬀrey A. "jam" McGuire
jam@acquia.com
Acquia Manager of Community Aﬀairs

drupalcommerce.org
commerceguys.com
acquia.com


Drupal for e_commerce-005_dugk_220911

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