Presentation from the Digital and Social Masterclass on Tour (http://masterclassontour.com/marketing/) by Jeffrey A. "jam" McGuire, Open Source Evangelist, and Joe Wkyes, VP of Global Channel from Acquia. Presented on January 24, 2014 in Dublin. Topics include: - How open source delivers what businesses and enterprises need to succeed - Busting open source myths - The convergence of Content, Community and Commerce - Great digital experiences delivered by Drupal, Acquia, and its partners

1. Delivering the interactions
that become transactions
with Acquia & Drupal
Joe Wykes - @josephwykes
VP Global Channels, Acquia
Jeffrey A. “jam” McGuire - @horncologne
Open Source Evangelist, Acquia
Monday, 27 January 14

2. The Twitter slide ...
@acquia
#Drupal, #opensource,
#digitalexperiences, #dx
@josephwykes
@horncologne
Monday, 27 January 14

3. Joe Wykes
@josephwykes
VP Global Channels,
Acquia
Monday, 27 January 14

4. Monday, 27 January 14

5. Acquia - The Enterprise Guide to Drupal!
Acquia – Dream it. Drupal it.
• Gründer und CTO Dries Buytaert
• Founder and CTO Dries Buytaert
• 400+ Mitarbeiter, in USA, Europa & Australia
employees in US,
• 400+ Enterprise KundenEurope & Australia
• 4,000+
• Acquia Software, Support & Cloud of Excellence
• Acquia Support & Hosting, PS – Center
• 19 billion+ requests/month onAcquia Cloud
• 19 Mrd.+ Requests pro Monat auf Acquia Cloud
• 700+ Partner
• 775+ Partners
1!
Monday, 27 January 14

6. Monday, 27 January 14

7. Open Source Delivers
... Profitability!
Monday, 27 January 14

8. Who are you?
Why are you here?
Monday, 27 January 14

9. jam - @horncologne
Monday, 27 January 14

10. What do
businesses need?
Monday, 27 January 14

11. Profitability (aka “$”)
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
Monday, 27 January 14

12. Open Source Delivers:
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
But what is open source? ...
Monday, 27 January 14

13. Open Source = Four Freedoms
Use it: for anything, anywhere, forever
Study it: understand what you are using
Modify it: fix it, make it better
Share it: redistribute, sell, give back
Monday, 27 January 14

14. Open source delivers all this?
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
Let’s check ...
Monday, 27 January 14

15. 1. Open source: Innovation & Agility
Pinterest hits
10M unique visitors
New Drupal module
created for website
Users “pinned” images
15 Drupal sites go live
with Pinterest integration
February 2012
March 2012
April 2012
Monday, 27 January 14

16. 2. Open Source: “zero” price tag
http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/
Monday, 27 January 14

17. Proprietary Open Source
IT Costs
Personnel
Hosting
Bandwidth
Design
(Recurring) Licensing fees
Vendor lock-in
Data lock-in (buy it back?)
Vendor roadmap
Vendor release cycle
When it happens
Monday, 27 January 14
IT Costs
Personnel
Hosting
Bandwidth
Design
No licensing fees
Invest in your team
Invest what/when you need
1000s of vendors
You own your data
Your roadmap
When you need it
When you need it

18. Better, not cheaper
Project Budget == 100
Open Source
Proprietary
Implementation
Hosting/Support
Licenses
25
15
0
25
15
30
Branding,
Design,
Freatures,
Strategy,
Training,
Staffing,
Profit!
60
30
Monday, 27 January 14

19. 3. Open source: Efficiency/Productivity
World’s largest open source platform
Market Presence
Global Adoption
Extensive Capabilities
Broad Community
Active Development
1,500,000+ sites
228 countries
22,000+ modules
1,000,000+ members
26,000+ developers
2X the size of Linux developer community
Monday, 27 January 14

20. 4. Open source: Risk Mitigation
Yours?
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21. Open Source Delivers:
1. Innovation
2. Cost savings
3. Efficiency/Productivity
4. Risk mitigation
∴ Open Source == $
Monday, 27 January 14

22. “In the enterprise ...”
1. Agility + Speed to market
2. Rapid site launch
3. Changing needs
4. Be Lean
5. Keep what works
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23. Agility
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24. Rapid Site Launch
Monday, 27 January 14

25. Rapid Site Launch
vml.com
australia.vml.com
brazil.vml.com
china.vml.com
europe.vml.com
goodtechnology.com
goodtechnology.co.uk
gtlondon.co.uk
london.vml.com
milan.vml.com
native.vml.com
poland.vml.com
qaisconsulting.com
southafrica.vml.com
southkorea.vml.com
tokyo.vml.com
vml.au
vml.br
vmlbrazil.com
vml.co.uk
vml-gt.com
Monday, 27 January 14
vml-gt.co.uk
vml.it
vmllondon.com
vmllondon.co.uk
vmllondon.net
vmlqais.com
vmlqais.sg
vmlqais.vml.com
wearegoodtechnology.com
wearegt.com
wearegt.co.uk
www.australia.vml.com
www.europe.vml.com
www.goodtechnology.com
www.goodtechnology.co.uk
www.gtlondon.co.uk
www.london.vml.com
www.milan.vml.com
www.poland.vml.com
www.qaisconsulting.com
www.tokyo.vml.com
www.vml.au
www.vml.br
www.vmlbrazil.com
www.vml.com
www.vml.co.uk
www.vml-gt.com
www.vml-gt.co.uk
www.vml.it
www.vmllondon.com
www.vmllondon.co.uk
www.vmllondon.net
www.vmlqais.com
www.vmlqais.sg
www.vmlqais.vml.com
www.wearegoodtechnology.com
www.wearegt.com
www.wearegt.co.uk

26. Changing
needs
Monday, 27 January 14

27. The power of community
World’s largest open source platform
Market Presence
Global Adoption
Extensive Capabilities
Broad Community
Active Development
1,500,000+ sites
228 countries
22,000+ modules
1,000,000+ members
26,000+ developers
2X the size of Linux developer community
Monday, 27 January 14

28. Monday, 27 January 14

29. Keep what works, but go for it
Monday, 27 January 14

30. Keep what works, but go for it
Monday, 27 January 14

31. So who are we doing this with?
Monday, 27 January 14

32. Keep what works, but go for it
Monday, 27 January 14

33. Keep what works, but go for it
Monday, 27 January 14

34. Keep what works, but go for it
Monday, 27 January 14

35. Keep what works, but go for it
Monday, 27 January 14

36. Keep what works, but go for it
Monday, 27 January 14

37. “But open source ...”
(Open Source Myths)
1. is just for blogs and simple sites
2. isn’t secure
3. won’t scale to handle the largest sites
4. requires tribal knowledge
5. won’t integrate with all my systems
Monday, 27 January 14

38. 1. Look who’s using open source
Monday, 27 January 14

39. 2. Open source is secure
“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability
and security efforts”
David M. Wennergren, Department of Defense CIO
Clarifying Guidance Regarding Open Source Software
Monday, 27 January 14

40. 2. Open source is secure
“One interviewee from a global pharmaceutical
organization believed that his open source
WCM solutions were more secure than
proprietary ones … Many also feel that the
open code base is a particular advantage, as it
allows organizations to explore potential
security vulnerabilities.”
- Forrester Research, October 2012
Monday, 27 January 14

41. 3. Open source is for big sites
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42. 460M!
Monday, 27 January 14
!
Hits to grammy.com on
night of award show

43. 30K!
!
Concurrent visitors
during Hurricane Sandy
Monday, 27 January 14

44. 4. This is your talent pool
43
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45. 4. This is your talent pool
1,000,000+ Active Community Members
26,000+ Code Contributors
Developers working in 228 Countries
1000s of companies with Drupal expertise
Trainings at Universities, Events, & Online
43
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46. “Web experience
Management” - Oracle
“ONLINE CHANNEL
OPTIMIZATION” - Gartner
“CUSTOMER
EXPERIENCE
MANAGEMENT” - Adobe
“DIGITAL EXPERIENCE
MANAGEMENT” - Forrester
Monday, 27 January 14

47. Integrated with Best-of-Breed Tools
digital experiences
Integration
Primary
site
Mobile
application
Email
campaign
Social
FB/Twitter
Community
site
Video
portal
Measurement and reporting
Drupal
Social
Monday, 27 January 14
Social Media
Marketing
automation
CRM
Analytics

48. Integrated digital experiences
User
Generated
Content
DAM
CONTENT
COMMUNITY
Email
CRM
Analytics
COMMERCE
Marketing
automation
Personalization
Monday, 27 January 14

49. “Web experience
Management” - Oracle
“ONLINE CHANNEL
OPTIMIZATION” - Gartner
“CUSTOMER
EXPERIENCE
MANAGEMENT” - Adobe
“DIGITAL EXPERIENCE
MANAGEMENT” - Forrester
Monday, 27 January 14

50. r :)
eve
hat
W
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51. Right content
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52. Right place
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53. Right time
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54. CONTEXT
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55. context =
experience
Monday, 27 January 14

56. context =
engagement
Context depends on:
- Geography
- Past behavior
- Intent
- Device
- Time of day
- Temperature
Monday, 27 January 14
...AND
MORE

57. What actually goes into
digital experiences?
Monday, 27 January 14

58. Acquia & Drupal Deliver
Experience and Personalisation
• Geo-Location
• Mobile
• Multi-Screen Strategy
• Omnichannel
• Conversations
• Search Experiences
Monday, 27 January 14

59. Acquia & Drupal Deliver
Business Agility & Value
• Content reuse
• Microsites: fast, easy, customised
• Best-of-breed integration
• Complete customisation
• Future friendly
• Mission critical and the lighter side
Monday, 27 January 14

60. rds
zwo
Buz
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61. lity
Rea
+
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62. Delivering the interactions
that become transactions
with Acquia & Drupal
Monday, 27 January 14

63. Symantec Social CRM
Monday, 27 January 14

64. Brit Awards
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65. Brit awards
Monday, 27 January 14

66. ITV Press Centre
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67. ITV Press Centre
Monday, 27 January 14

68. Timex in 2012: “These are our products.”
62
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69. Timex in 2013: “This is your life.”
63
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70. Timex in 2013: “This is your life.”
64
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83. ITV Signed Stories
Monday, 27 January 14

84. ITV Signed Stories
Monday, 27 January 14

85. Monday, 27 January 14

86. Shepherd Neame
Monday, 27 January 14

87. Shepherd Neame - Multisite 1
Monday, 27 January 14

88. Shepherd Neme - Multisite 2
Monday, 27 January 14

89. Warner Music Group!
artist websites, 3 site
templates, total creative
freedom!
+!
250
Monday, 27 January 14

90. Also Shepherd Neame!
Monday, 27 January 14

91. Also Shepherd Neame!
Monday, 27 January 14

92. Also Shepherd Neame!
Monday, 27 January 14

93. Also Shepherd Neame!
Monday, 27 January 14

94. Also Shepherd Neame!
Monday, 27 January 14

95. Personalisation
I care about:
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99. Monday, 27 January 14

100. Monday, 27 January 14

101. Florida Hospital Patient Engagement
Monday, 27 January 14

102. Monday, 27 January 14

103. Recap: What’s in it for me?
Monday, 27 January 14

104. Open Source Delivers
•Innovation
•Cost savings
•Efficiency
•Productivity
•Risk mitigation
Monday, 27 January 14
... Profitability!

105. Acquia & Drupal Deliver
•Geo-Location
•Mobile
•Multi-Screen Strategy
•Omnichannel
•Conversations
•Content reuse
•Search experiences
Monday, 27 January 14
•Microsites: fast, easy,
customised
•Best-of-breed
integration
•Complete
customisation
•Future friendly
•Mission critical and
the lighter side

106. Acquia & Drupal Deliver
Great Digital Experiences
Monday, 27 January 14

107. Delivering the interactions
that become transactions
with Acquia & Drupal
Jeffrey A. “jam” McGuire
Open Source Evangelist, Acquia
Joe Wykes
VP Global Channels, Acquia
Monday, 27 January 14

108. Questions?
Joe Wykes - @josephwykes
joe.wykes@acquia.com
Jeffrey A. “jam” McGuire - @horncologne
jam@acquia.com
Monday, 27 January 14

109. Monday, 27 January 14