ARCH Meetup at IMI University, Lucerne

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Marc René Gardeya

Nov 19th, 2010, Presentation at ARCH Meetup at IMI University, Lucerne

Technologie

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Mobile Augmented Reality
Tourism Best Practices
Marc René Gardeya, CEO

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
What is
Mobile Augmented Reality?

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Geocoded Data

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Rhônes-Alpes Tourism

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Virtual Public Art Project
„Key element of our application is that the
objects are site-speciﬁc. This is different
than most other digital media that can be
easily transfered and shared. This requires
the users presence and interaction with the
site itself.“
Chris Manzione, Artist

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Social Is Mobile
Happy easter!
Looking forward to see you again!

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
A New Medium
In Everybody‘s Pocket

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Different To
Any Other Medium

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Real World
Spatial
3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Technologie

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
In Everybody‘s Pocket

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
AR Smartphone Market
0
300
600
900
1200
2009 2010 2011 2012 2013
AR Smartphone Market (Mio.)
(Gartner)

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augmented Reality
Sells Smartphones

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Preinstallation

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Samsung Galaxy S
Bus Stop Advertising in London

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Verizon
No.1 Carrier in the US

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
New Media Experience

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall 3D

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Marketing

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Quiznos Campaign

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Advertising

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content, Content, Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content Management

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
A New Medium
Mass Distribution
It‘s About Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
THANK Y UO

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Presentación de Sergio Alcalde, Director de I+D+i de solusoft, en APIdays Mediterranea 2014. Las apps actuales interactúan con los usuarios de la misma manera que sus predecesoras: aplicaciones web y de escritorio. Sin embargo, las apps deberían requerir menos interactuación con el usuario y entender que lo más importante no es que un usuario esté usando la aplicación, si no el contexto en el que lo está haciendo, y el conocimiento que se tiene de él, para hacer esa interactuación más fácil y provechosa. Crear este tipo de aplicaciones implica nuevos problemas tecnológicos para los desarrolladores y son varios los productos existentes en el mercado que publican servicios a través de APIs para facilitar estas tareas: MBaaS. En esta comunicación conoceremos el estado del arte del ecosistema: apps dependientes del contexto y proactivas; APIs (MBaaS y MADP) sobre las que se están desarrollando; soluciones en relación con las Smart Cities, The Internet of Things y AAL (Ambient Assisted Living); y las grandes oportunidades de negocio que se presentan. Puedes ver el vídeo de la ponencia en APIdays Mediterranea al final de la presentación. --- Sergio Alcalde's presentation on APIdays Mediterranea 2014, Head of the R&D department of Solusoft. Más información en: http://www.slideshare.net/topoos Current apps interact with users in the same way as their predecessors: i.e. like web and desktop applications. However, in terms of enhancing user experience and in order to make such interaction easier and more profitable, apps should require less user interaction, understanding that user context combined with information about users is more important than any direct interaction with the app. Creating this kind of application entails new technological challenges for developers and there are several products on the market that publish services via APIs to facilitate these tasks. In this paper we will see an overview of a state of the art ecosystem: Context-aware and proactive apps and APIs (MBaaS and MADP) on which are being developed solutions relating to, Smart Cities, The Internet of Things and AAL (Ambient Assisted Living), plus we will also review the great business opportunities these represent. You can watch Sergio Alcalde's speech in APIdays Mediterranea at the end of the presentation. For more information see: http://www.slideshare.net/topoos

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ARCH Meetup at IMI University, Lucerne

1. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Mobile Augmented Reality Tourism Best Practices Marc René Gardeya, CEO

2. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com What is Mobile Augmented Reality?

3. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Geocoded Data

4. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Rhônes-Alpes Tourism

5. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Virtual Public Art Project „Key element of our application is that the objects are site-speciﬁc. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist

6. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Social Is Mobile Happy easter! Looking forward to see you again!

7. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium In Everybody‘s Pocket

8. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Different To Any Other Medium

9. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Real World Spatial 3D

10. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Technologie

11. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content

12. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com In Everybody‘s Pocket

13. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com AR Smartphone Market 0 300 600 900 1200 2009 2010 2011 2012 2013 AR Smartphone Market (Mio.) (Gartner)

14. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones

15. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation

16. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Preinstallation

17. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Samsung Galaxy S Bus Stop Advertising in London

18. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Verizon No.1 Carrier in the US

19. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Augmented Reality Sells Smartphones

20. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com New Media Experience

21. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall 3D

22. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall

23. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Berlin Wall

24. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Marketing

25. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Quiznos Campaign

26. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Advertising

27. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content, Content, Content

28. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com Content Management

29. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com A New Medium Mass Distribution It‘s About Content

30. HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com THANK Y UO

ARCH Meetup at IMI University, Lucerne

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ARCH Meetup at IMI University, Lucerne