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ASIA
SOCIAL, DIGITAL
AND MOBILE IN
OCTOBER 2012
COUNTRIES COVERED IN THIS REPORT
BANGLADESH
BHUTAN
BRUNEI
CAMBODIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
LAOS
MACAU
MALAYSIA
MALDIVES
MONGOLIA
MYANMAR
NEPAL
PAKISTAN
PHILIPPINES
SOUTH KOREA
SINGAPORE
SRI LANKA
TAIWAN
THAILAND
VIETNAM
2
FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3
THE REGIONAL PICTURE
ASIA-WIDE DATA AND STATISTICS
3,784,644,000
CURRENT POPULATION OF ASIA:
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
12 TIMES
LARGER THAN THE TOTAL
POPULATION OF THE USA
THAT’S MORE THAN
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
54%
OF THE WORLD’S
POPULATION LIVES IN ASIA
7SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)
57%
OF ASIA’S POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
63%
OF THE WORLD’S RURAL
POPULATION LIVES IN ASIA
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
UNDER 30
MORE THAN HALF OF
ASIA’S POPULATION IS
SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
29.55
MEDIAN AGE OF
PEOPLE IN ASIA:
SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
26%
OF ASIA’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
3,784,644,000
1,033,688,491
811,641,680
3,110,235,171
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORKS
MOBILE SUBSCRIBERS
ASIA REGIONAL OVERVIEW
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
43%
27%
21%
82%
57%
COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN
(2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY
(LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
13
1,033,688,491
INTERNET USERS IN ASIA:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
14
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
INTERNET PENETRATION
OCT
2012
15
GLOBAL
AVERAGE
83%
79% 78%
75%
69% 68%
61%
53%
40%
36%
34%
32%
29%
27%
22%
19%
17% 16% 15%
12% 11% 10%
8%
3%
1%
SKOREA
JAPAN
BRUNEI
SINGAPORE
TAIWAN
HONGKONG
MALAYSIA
MACAO
CHINA
THAILAND
VIETNAM
PHILIPPINES
MALDIVES
ASIA
INDONESIA
BHUTAN
NEPAL
CAMBODIA
PAKISTAN
SRILANKA
MONGOLIA
INDIA
LAOS
BANGLADESH
MYANMAR
32%
61%
75%
36%
10%
40%
34%
79%
69%
83%
68%
12%
3%
15%
22%
29%
THAILAND
MALAYSIA
INDONESIA
SINGAPORE
PHILIPPINES
JAPANSOUTH KOREA
TAIWANINDIA
CHINA
HONG KONG
SRI LANKA
BANGLADESH
PAKISTAN
MALDIVES
VIETNAM
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
INTERNET PENETRATION
OCT
2012
16
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
INTERNET USERS (MILLIONS)
OCT
2012
17
538.0
121.0
101.2
55.0
40.3
33.6
30.9
29.1
24.0
17.7
16.1
5.5
5.0
4.9
4.0
2.5
2.5
0.5
0.5
0.4
0.3
0.3
0.1
0.1
CHINA
INDIA
JAPAN
INDONESIA
SKOREA
PHILIPPINES
VIETNAM
PAKISTAN
THAILAND
MALAYSIA
TAIWAN
BANGLADESH
NEPAL
HONGKONG
SINGAPORE
SRILANKA
CAMBODIA
LAOS
MYANMAR
MONGOLIA
BRUNEI
MACAO
BHUTAN
MALDIVES
GLOBAL TOTAL:
2,294 MILLION
ASIA TOTAL:
1,034 MILLION
34M
18M
4M
24M
121M
538M
31M
101M
16M
40M
4.9M
2.5M
5.5M
29M
55M
0.1M
THAILAND
MALAYSIA
INDONESIA
SINGAPORE
PHILIPPINES
JAPANSOUTH KOREA
TAIWANINDIA
CHINA
HONG KONG
SRI LANKA
BANGLADESH
PAKISTAN
MALDIVES
VIETNAM
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY
OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
INTERNET USERS
OCT
2012
18
45%
OF THE WORLD’S INTERNET
USERS LIVE IN ASIA
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
19
NEW INTERNET USERS IN ASIA IN 2012:
102,000,000
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
20
THAT’S EQUIVALENT TO THE
POPULATION OF THE PHILIPPINES
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21
(! )!
11,350,000
NEW INTERNET USERS
IN ASIA EVERY MONTH:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
22
THAT’S EQUIVALENT TO ADDING
THE ENTIRE POPULATION OF
BELGIUM EVERY FOUR WEEKS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23
(! )!
14%
GROWTH IN INTERNET
USERS IN ASIA IN 2012:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF
COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
24
SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25
AVERAGE TIME INTERNET USERS IN
ASIA SPEND ONLINE EACH MONTH:
14.7
HOURS!
14.3
HOURS!
VS
1,700,000 YEARS
SPENT ON THE INTERNET EACH MONTH IN ASIA
COMBINED, THAT ADDS UP TO MORE THAN
SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012
AVERAGE CONNECTION SPEED (MBPS)
Q1
2012
27
SOUTH KOREA
JAPAN
HONG KONG
SINGAPORE
TAIWAN
THAILAND
MALAYSIA
CHINA
PHILIPPINES
INDIA
15.7
10.9
9.3
5.3
3.9
3.3
2.0
1.5
1.2
1.0
2.6GLOBAL AVERAGE
69%
OF ASIA’S NETIZENS
WATCH ONLINE VIDEO
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
45,000,000,000
ONLINE VIDEOS IN
JUNE 2012 ALONE
INTERNET USERS IN
ASIA WATCHED ALMOST
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
14,200 YEARS
WATCHING ONLINE VIDEOS IN JUST ONE MONTH
IF THEY WATCHED JUST 10 SECONDS OF EACH
VIDEO, THAT WOULD ADD UP TO MORE THAN
SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012
ONLINE VIDEOS WATCHED PER NETIZEN
JUN
2012
31
JAPAN
HONG KONG
GLOBAL AVERAGE
SINGAPORE
VIETNAM
TAIWAN
CHINA
INDIA
PHILIPPINES
INDONESIA
243
181
159
158
137
102
78
77
69
54
95MALAYSIA
61%
OF INTERNET USERS IN
ASIA PLAY ONLINE GAMES
SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
64%
OF INTERNET USERS IN ASIA HAVE
PURCHASED A PRODUCT ONLINE
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
31%
OF GLOBAL
E-COMMERCE REVENUES
COUNTRIES IN ASIA-
PACIFIC ACCOUNT FOR
SOURCE: EMARKETER (AUG 2012) 34
811,641,680
SOCIAL NETWORK USERS IN ASIA:
SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
50%
OF ALL THE WORLD’S
SOCIAL MEDIA USERS
ASIA IS HOME TO
SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SOCIAL MEDIA PENETRATION
OCT
2012
37
62%
56% 56%
54% 53%
45%
41%
36%
34%
29%
25%
23%
21%
18%
14%
11%
9%
7% 6% 5% 4% 4% 3% 2%
N/A
BRUNEI
HONGKONG
TAIWAN
SINGAPORE
SKOREA
MALAYSIA
CHINA
MACAO
MALDIVES
PHILIPPINES
THAILAND
JAPAN
ASIA
INDONESIA
MONGOLIA
BHUTAN
VIETNAM
SRILANKA
NEPAL
INDIA
CAMBODIA
PAKISTAN
LAOS
BANGLADESH
MYANMAR
GLOBAL
AVERAGE
29%
45%
54%
25%
5%
41%
9%
23%
56%
53%
56%
7%
2%
4%
18%
34%
THAILAND:
FACEBOOK
MALAYSIA:
FACEBOOK
INDONESIA:
FACEBOOK
SINGAPORE:
FACEBOOK
PHILIPPINES:
FACEBOOK
JAPAN:
TWITTER
SOUTH KOREA:
CYWORLD
TAIWAN:
FACEBOOK
INDIA:
FACEBOOK
CHINA:
QZONE
HONG KONG:
FACEBOOK
SRI LANKA:
FACEBOOK
BANGLADESH:
FACEBOOK
PAKISTAN:
FACEBOOK
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SOCIAL NETWORK PENETRATION
OCT
2012
FACEBOOK
OTHER PLATFORM
38
MALDIVES:
FACEBOOK
VIETNAM:
ZING
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SOCIAL NETWORK USERS (MILLIONS)
OCT
2012
39
552.0
56.7
43.8
29.9
29.9
26.0
16.8
13.1
12.9
8.2
7.2
4.0
3.0
2.9
1.8
1.4
0.7
0.4
0.3
0.2
0.2
0.1
0.1
N/A
CHINA
INDIA
INDONESIA
JAPAN
PHILIPPINES
SKOREA
THAILAND
MALAYSIA
TAIWAN
VIETNAM
PAKISTAN
HONGKONG
BANGLADESH
SINGAPORE
NEPAL
SRILANKA
CAMBODIA
MONGOLIA
BRUNEI
LAOS
MACAO
MALDIVES
BHUTAN
MYANMAR
GLOBAL TOTAL:
1,627 MILLION
ASIA TOTAL:
812 MILLION
29M
13M
2.9M
16M
55M
552M
8.2M
30M
13M
26M
4.0M
1.4M
3.0M
7.2M
44M
0.1M
THAILAND:
FACEBOOK
MALAYSIA:
FACEBOOK
INDONESIA:
FACEBOOK
SINGAPORE:
FACEBOOK
PHILIPPINES:
FACEBOOK
JAPAN:
TWITTER
SOUTH KOREA:
CYWORLD
TAIWAN:
FACEBOOK
INDIA:
FACEBOOK
CHINA:
QZONE
HONG KONG:
FACEBOOK
SRI LANKA:
FACEBOOK
BANGLADESH:
FACEBOOK
PAKISTAN:
FACEBOOK
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE
LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
SOCIAL NETWORK USERS
OCT
2012
FACEBOOK
OTHER PLATFORM
40
MALDIVES:
FACEBOOK
VIETNAM:
ZING
INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)
SOCIAL MEDIA USERS: ACTIVE vs. TOTAL
SEP
2012
41
99% 97% 98% 98% 96% 95% 96% 97%
91% 92%
78%
65%
88% 88%
82% 80% 79% 77% 75%
72%
63% 63%
50%
43%
INDONESIA
CHINA
PHILIPPINES
MALAYSIA
THAILAND
VIETNAM
TAIWAN
INDIA
SINGAPORE
HONGKONG
SKOREA
JAPAN
SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS
TOP SOCIAL NETWORKS IN ASIA (USERS)
OCT
2012
42
552 M
337 M
324 M
229 M
QZONE
TENCENT WEIBO
SINA WEIBO
FACEBOOK
147 MRENREN
ASIA IS HOME TO MORE
FACEBOOK USERS THAN
ANY OTHER CONTINENT
SOURCE: SOCIALBAKERS (SEP 2012) 43
229,000,000
FACEBOOK USERS IN ASIA:
SOURCE: FACEBOOK (OCT 2012) 44
SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)
FACEBOOK’S DEMOGRAPHICS IN ASIA
OCT
2012
45
18-24:
41%
13-17:
16%
25-34:
27%
35--44:
10%
45-54:
4%
55-64:
1%
65+:
1%
MALE:
58%
FEMALE:
42%
10,000,000
NEW FACEBOOK USERS
IN ASIA EVERY MONTH:
SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
THAT’S ABOUT THE SAME AS
ADDING THE POPULATION OF
SWEDEN EVERY FOUR WEEKS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47
(! )!
HOWEVER, FACEBOOK’S
PENETRATION IN ASIA IS ONLY
6%
SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)
FACEBOOK vs. TWITTER IN ASIA
SEP
2012
49
80%
77%
72%
69%
67%
61%
59% 58% 57%
32%
22%
41%
35%
25%
9%
20%
27%
6%
29%
16%
21%
26%
INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN
38%
OF THEIR TIME ONLINE
ENGAGING IN ONLINE DISCUSSIONS
ASIA’S FEMALE NETIZENS SPEND
SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
60%
OF INTERNET USERS IN ASIA USE SOCIAL
MEDIA TO INFORM PURCHASE DECISIONS
SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
28%
OF INTERNET USERS IN ASIA WOULD BUY A BRAND
BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS
SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
DOUBLE
THE FIGURE FOR INTERNET
USERS IN NORTH AMERICA
THAT’S ALMOST
SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
81%
OF ASIA’S TOP BRANDS
USE SOCIAL MEDIA
SOURCE: BURSON MARSTELLER 54
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
SOCIAL MEDIA USE BY ASIAN COMPANIES
JUN
2012
55
FACEBOOK
TWITTER
YOUTUBE
LINKEDIN
BLOGS
PINTEREST
GOOGLE+
89%
66%
64%
40%
39%
21%
13%
47%OTHERS
75%
OF BRANDS IN ASIA RAN SOCIAL MEDIA
MARKETING ACTIVITY IN THE PAST YEAR
SOURCE: BUDDY MEDIA (JUN 2012) 56
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
COMPANY OBJECTIVES OF SOCIAL MEDIA
JUN
2012
57
CONTENT REACH
& AWARENESS
INCREASE TRAFFIC
TO WEBSITE
BETTER CONSUMER
INSIGHTS
MORE EFFICIENT
MARKETING
SALES & LEAD
GENERATION
CUSTOMER SERVICE
EFFICIENCIES
80%
64%
62%
46%
44%
42%
88%
33%
30%
18% 6% 3%
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
WHERE SOCIAL SITS IN BUSINESS IN ASIA
JUN
2012
58
MARKETING CORPORATE
COMMS
PUBLIC
RELATIONS
CUSTOMER
SERVICE
HUMAN
RESOURCES
OTHER
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)
SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA
JUN
2012
59
FANS & FOLLOWERS
‘ENGAGEMENT’
AWARENESS & BUZZ
AMPLIFY
MARKETING GOALS
SALES, LEADS &
CONVERSIONS
REACH OF BRAND
CONTENT
82%
72%
68%
50%
50%
45%
3,110,235,171
MOBILE PHONE SUBSCRIPTIONS IN ASIA:
60
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION
& COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
MOBILE PENETRATION
OCT
2012
61
GLOBAL
AVERAGE
234%
214%
147%
140% 139%
130%
124%
118% 117%
110% 109% 106%
100%
94% 93%
88%
83% 82% 78% 78%
70%
63% 62%
45%
5%
MACAO
HONGKONG
SINGAPORE
MALDIVES
VIETNAM
BRUNEI
TAIWAN
MALAYSIA
THAILAND
SKOREA
INDONESIA
JAPAN
CAMBODIA
PHILIPPINES
MONGOLIA
SRILANKA
LAOS
ASIA
CHINA
INDIA
BHUTAN
BANGLADESH
PAKISTAN
NEPAL
MYANMAR
94%
118%
147%
117%
78%
78%
139%
106%
124%
110%
214%
88%
63%
62%
109%
140%
THAILAND
MALAYSIA
INDONESIA
SINGAPORE
PHILIPPINES
JAPANSOUTH KOREA
TAIWANINDIA
CHINA
HONG KONG
SRI LANKA
BANGLADESH
PAKISTAN
MALDIVES
VIETNAM
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
MOBILE PENETRATION
OCT
2012
62
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
MOBILE SUBSCRIPTIONS (MILLIONS)
OCT
2012
63
1,047.0
934.1
270.0
134.6
127.3
118.3
101.6
97.1
78.7
53.6
34.5
28.9
18.9
15.3
15.0
13.4
7.8
5.5
2.9
2.8
1.4
0.5
0.5
0.5
CHINA
INDIA
INDONESIA
JAPAN
VIETNAM
PAKISTAN
BANGLADESH
PHILIPPINES
THAILAND
SKOREA
MALAYSIA
TAIWAN
SRILANKA
HONGKONG
CAMBODIA
NEPAL
SINGAPORE
LAOS
MONGOLIA
MYANMAR
MACAO
MALDIVES
BRUNEI
BHUTAN
GLOBAL TOTAL:
6,300 MILLION
ASIA TOTAL:
3,110 MILLION
97M
35M
7.8M
79M
934M
1,047M
127M
135M
29M
54M
15M
19M
102M
118M
270M
0.5M
THAILAND
MALAYSIA
INDONESIA
SINGAPORE
PHILIPPINES
JAPANSOUTH KOREA
TAIWANINDIA
CHINA
HONG KONG
SRI LANKA
BANGLADESH
PAKISTAN
MALDIVES
VIETNAM
COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY
OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
MOBILE SUBSCRIPTIONS
OCT
2012
64
60,000,000
NEW MOBILE SUBSCRIPTIONS IN Q2 2012
TOGETHER, CHINA AND INDIA ADDED
SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
THAT’S MORE THAN THE
TOTAL POPULATION OF ITALY
IN ONLY THREE MONTHS
SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66
(! )!
22%
SMARTPHONE
PENETRATION IN ASIA:
SOURCE: EMARKETER (AUG 2012) 67
844,000,000
SMARTPHONE USERS IN ASIA
THAT EQUATES TO ROUGHLY
SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
NUMBER OF MOBILE INTERNET
USERS IN ASIA BY END 2012:
794,000,000
SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
SOURCE: CNNIC (JUN 2012) 70
MOBILE INTERNET USERS OUTNUMBER
PC-BASED INTERNET USERS IN CHINA
VS
388,000,000! 380,000,000!
18%
OF ALL WEB TRAFFIC IN ASIA
COMES FROM MOBILE DEVICES
SOURCE: PINGDOM (MAY 2012) 71
200,000,000
USERS OF TENCENT’S WECHAT
MOBILE INSTANT MESSAGING APP:
SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
82%
OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL
IS AN IMPORTANT PART OF THEIR STRATEGY
SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
$!43%
OF PEOPLE IN ASIA ARE WILLING TO MAKE
TRANSACTIONS ON THEIR MOBILE PHONES
SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
SOURCE: TNS MOBILE LIFE (JUN 2012)
USE OF MOBILE WALLET SERVICES
JUN
2012
75
31%
26% 26%
25%
15% 15%
7%
4%
2%
1% 1% 1% 1%
HONGKONG
SKOREA
JAPAN
SINGAPORE
MALAYSIA
TAIWAN
CHINA
INDONESIA
INDIA
PAKISTAN
PHILIPPINES
THAILAND
VIETNAM
$!85,000,000
PEOPLE IN ASIA WILL MAKE
MOBILE PAYMENTS IN 2012
SOURCE: GARTNER ESTIMATE (MAY 2012) 76
THAT’S MORE THAN THE
POPULATION OF GERMANY
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77
(! )!
COUNTRY BY COUNTRY
A CLOSER LOOK AT EACH ASIAN MARKET
161,084,000
5,501,609
2,987,820
101,574,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BANGLADESH
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
28%
63%
72%
3%
2%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
79
717,000
139,593
79,080
499,198
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BHUTAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
36%
19%
70%
64%
11%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
80
409,000
318,900
252,520
530,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
BRUNEI DARUSSALAM
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
76%
130%
78%
62%
24%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU
(ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
81
14,953,000
2,466,305
662,060
14,960,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
CAMBODIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
20%
100%
16%
80%
4%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
82
1,343,240,000
538,000,000
552,000,000
1,047,000,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
CHINA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
51%
38%
41%
78%
49%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
83
7,154,000
4,894,913
4,033,000
15,293,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
HONG KONG
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
100%
214%
68%
56%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
84
1,205,074,000
121,000,000
56,675,740
934,100,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
INDIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
31%
78%
69%
10%
5%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
85
248,645,000
55,000,000
43,814,560
269,989,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
INDONESIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
51%
109%
22%
18%
49%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
86
127,368,000
101,228,736
29,900,000
134,600,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
JAPAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
91%
106%
79%
23%
9%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
87
6,586,000
527,400
224,700
5,481,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
LAOS
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
34%
83%
66%
3%
8%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
88
578,000
308,797
210,740
1,353,194
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MACAU
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
100%
234%
53%
36%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
89
29,180,000
17,723,000
13,063,600
34,533,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MALAYSIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
73%
118%
61%
45%
27%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
90
394,000
114,100
135,360
549,934
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MALDIVES
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
41%
140%
29%
34%
59%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012)
91
3,180,000
355,524
438,940
2,942,313
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MONGOLIA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
69%
93%
31%
11%
14%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
92
54,585,000
500,000
(N/A)
2,800,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
MYANMAR
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
33% 67%
(N/A)
<1%
5%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012)
93
29,891,000
5,040,000
1,824,380
13,354,477
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
NEPAL
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
17%
17%
45%
83%
6%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
94
190,291,000
29,128,970
7,221,900
118,317,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
PAKISTAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
36%
15%
62%
64%
4%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
95
103,775,000
33,600,000
29,878,240
97,135,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
THE PHILIPPINES
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
49%
32%
29%
94%
51%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
96
5,353,000
4,002,048
2,869,360
7,846,100
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
SINGAPORE
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
100%
147%
75%
54%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
97
48,861,000
40,329,660
26,000,000
53,609,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
SOUTH KOREA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
83%
110%
83%
53%
17%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
98
21,481,000
2,503,194
1,397,780
18,866,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
SRI LANKA
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
15%
88%
85%
7%
12%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
99
23,235,000
16,147,000
12,937,760
28,917,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
TAIWAN
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
78%
124%
69%
56%
22%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
100
67,091,000
24,000,000
16,834,140
78,667,910
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
THAILAND
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
34%
117%
36%
25%
66%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
101
91,519,000
30,858,742
8,200,000
127,318,045
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
VIETNAM
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
31%
139%
34%
69%
9%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
102
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG

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Abay.vn Share - Social media in asia. oct.2012

  • 1. we are social ASIA SOCIAL, DIGITAL AND MOBILE IN OCTOBER 2012
  • 2. COUNTRIES COVERED IN THIS REPORT BANGLADESH BHUTAN BRUNEI CAMBODIA CHINA HONG KONG INDIA INDONESIA JAPAN LAOS MACAU MALAYSIA MALDIVES MONGOLIA MYANMAR NEPAL PAKISTAN PHILIPPINES SOUTH KOREA SINGAPORE SRI LANKA TAIWAN THAILAND VIETNAM 2
  • 3. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 4. THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
  • 5. 3,784,644,000 CURRENT POPULATION OF ASIA: SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
  • 6. 12 TIMES LARGER THAN THE TOTAL POPULATION OF THE USA THAT’S MORE THAN SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
  • 7. 54% OF THE WORLD’S POPULATION LIVES IN ASIA 7SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)
  • 8. 57% OF ASIA’S POPULATION LIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  • 9. 63% OF THE WORLD’S RURAL POPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
  • 10. UNDER 30 MORE THAN HALF OF ASIA’S POPULATION IS SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
  • 11. 29.55 MEDIAN AGE OF PEOPLE IN ASIA: SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
  • 12. 26% OF ASIA’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
  • 13. 3,784,644,000 1,033,688,491 811,641,680 3,110,235,171 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORKS MOBILE SUBSCRIBERS ASIA REGIONAL OVERVIEW OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 43% 27% 21% 82% 57% COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT 13
  • 14. 1,033,688,491 INTERNET USERS IN ASIA: SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE 14
  • 15. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE INTERNET PENETRATION OCT 2012 15 GLOBAL AVERAGE 83% 79% 78% 75% 69% 68% 61% 53% 40% 36% 34% 32% 29% 27% 22% 19% 17% 16% 15% 12% 11% 10% 8% 3% 1% SKOREA JAPAN BRUNEI SINGAPORE TAIWAN HONGKONG MALAYSIA MACAO CHINA THAILAND VIETNAM PHILIPPINES MALDIVES ASIA INDONESIA BHUTAN NEPAL CAMBODIA PAKISTAN SRILANKA MONGOLIA INDIA LAOS BANGLADESH MYANMAR
  • 16. 32% 61% 75% 36% 10% 40% 34% 79% 69% 83% 68% 12% 3% 15% 22% 29% THAILAND MALAYSIA INDONESIA SINGAPORE PHILIPPINES JAPANSOUTH KOREA TAIWANINDIA CHINA HONG KONG SRI LANKA BANGLADESH PAKISTAN MALDIVES VIETNAM COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE INTERNET PENETRATION OCT 2012 16
  • 17. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE INTERNET USERS (MILLIONS) OCT 2012 17 538.0 121.0 101.2 55.0 40.3 33.6 30.9 29.1 24.0 17.7 16.1 5.5 5.0 4.9 4.0 2.5 2.5 0.5 0.5 0.4 0.3 0.3 0.1 0.1 CHINA INDIA JAPAN INDONESIA SKOREA PHILIPPINES VIETNAM PAKISTAN THAILAND MALAYSIA TAIWAN BANGLADESH NEPAL HONGKONG SINGAPORE SRILANKA CAMBODIA LAOS MYANMAR MONGOLIA BRUNEI MACAO BHUTAN MALDIVES GLOBAL TOTAL: 2,294 MILLION ASIA TOTAL: 1,034 MILLION
  • 18. 34M 18M 4M 24M 121M 538M 31M 101M 16M 40M 4.9M 2.5M 5.5M 29M 55M 0.1M THAILAND MALAYSIA INDONESIA SINGAPORE PHILIPPINES JAPANSOUTH KOREA TAIWANINDIA CHINA HONG KONG SRI LANKA BANGLADESH PAKISTAN MALDIVES VIETNAM COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE INTERNET USERS OCT 2012 18
  • 19. 45% OF THE WORLD’S INTERNET USERS LIVE IN ASIA SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE 19
  • 20. NEW INTERNET USERS IN ASIA IN 2012: 102,000,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE 20
  • 21. THAT’S EQUIVALENT TO THE POPULATION OF THE PHILIPPINES SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21 (! )!
  • 22. 11,350,000 NEW INTERNET USERS IN ASIA EVERY MONTH: SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE 22
  • 23. THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF BELGIUM EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23 (! )!
  • 24. 14% GROWTH IN INTERNET USERS IN ASIA IN 2012: SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE 24
  • 25. SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25 AVERAGE TIME INTERNET USERS IN ASIA SPEND ONLINE EACH MONTH: 14.7 HOURS! 14.3 HOURS! VS
  • 26. 1,700,000 YEARS SPENT ON THE INTERNET EACH MONTH IN ASIA COMBINED, THAT ADDS UP TO MORE THAN SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
  • 27. SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012 AVERAGE CONNECTION SPEED (MBPS) Q1 2012 27 SOUTH KOREA JAPAN HONG KONG SINGAPORE TAIWAN THAILAND MALAYSIA CHINA PHILIPPINES INDIA 15.7 10.9 9.3 5.3 3.9 3.3 2.0 1.5 1.2 1.0 2.6GLOBAL AVERAGE
  • 28. 69% OF ASIA’S NETIZENS WATCH ONLINE VIDEO SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
  • 29. 45,000,000,000 ONLINE VIDEOS IN JUNE 2012 ALONE INTERNET USERS IN ASIA WATCHED ALMOST SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
  • 30. 14,200 YEARS WATCHING ONLINE VIDEOS IN JUST ONE MONTH IF THEY WATCHED JUST 10 SECONDS OF EACH VIDEO, THAT WOULD ADD UP TO MORE THAN SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
  • 31. SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012 ONLINE VIDEOS WATCHED PER NETIZEN JUN 2012 31 JAPAN HONG KONG GLOBAL AVERAGE SINGAPORE VIETNAM TAIWAN CHINA INDIA PHILIPPINES INDONESIA 243 181 159 158 137 102 78 77 69 54 95MALAYSIA
  • 32. 61% OF INTERNET USERS IN ASIA PLAY ONLINE GAMES SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
  • 33. 64% OF INTERNET USERS IN ASIA HAVE PURCHASED A PRODUCT ONLINE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
  • 34. 31% OF GLOBAL E-COMMERCE REVENUES COUNTRIES IN ASIA- PACIFIC ACCOUNT FOR SOURCE: EMARKETER (AUG 2012) 34
  • 35. 811,641,680 SOCIAL NETWORK USERS IN ASIA: SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
  • 36. 50% OF ALL THE WORLD’S SOCIAL MEDIA USERS ASIA IS HOME TO SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
  • 37. COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) SOCIAL MEDIA PENETRATION OCT 2012 37 62% 56% 56% 54% 53% 45% 41% 36% 34% 29% 25% 23% 21% 18% 14% 11% 9% 7% 6% 5% 4% 4% 3% 2% N/A BRUNEI HONGKONG TAIWAN SINGAPORE SKOREA MALAYSIA CHINA MACAO MALDIVES PHILIPPINES THAILAND JAPAN ASIA INDONESIA MONGOLIA BHUTAN VIETNAM SRILANKA NEPAL INDIA CAMBODIA PAKISTAN LAOS BANGLADESH MYANMAR GLOBAL AVERAGE
  • 38. 29% 45% 54% 25% 5% 41% 9% 23% 56% 53% 56% 7% 2% 4% 18% 34% THAILAND: FACEBOOK MALAYSIA: FACEBOOK INDONESIA: FACEBOOK SINGAPORE: FACEBOOK PHILIPPINES: FACEBOOK JAPAN: TWITTER SOUTH KOREA: CYWORLD TAIWAN: FACEBOOK INDIA: FACEBOOK CHINA: QZONE HONG KONG: FACEBOOK SRI LANKA: FACEBOOK BANGLADESH: FACEBOOK PAKISTAN: FACEBOOK COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) SOCIAL NETWORK PENETRATION OCT 2012 FACEBOOK OTHER PLATFORM 38 MALDIVES: FACEBOOK VIETNAM: ZING
  • 39. COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) SOCIAL NETWORK USERS (MILLIONS) OCT 2012 39 552.0 56.7 43.8 29.9 29.9 26.0 16.8 13.1 12.9 8.2 7.2 4.0 3.0 2.9 1.8 1.4 0.7 0.4 0.3 0.2 0.2 0.1 0.1 N/A CHINA INDIA INDONESIA JAPAN PHILIPPINES SKOREA THAILAND MALAYSIA TAIWAN VIETNAM PAKISTAN HONGKONG BANGLADESH SINGAPORE NEPAL SRILANKA CAMBODIA MONGOLIA BRUNEI LAOS MACAO MALDIVES BHUTAN MYANMAR GLOBAL TOTAL: 1,627 MILLION ASIA TOTAL: 812 MILLION
  • 40. 29M 13M 2.9M 16M 55M 552M 8.2M 30M 13M 26M 4.0M 1.4M 3.0M 7.2M 44M 0.1M THAILAND: FACEBOOK MALAYSIA: FACEBOOK INDONESIA: FACEBOOK SINGAPORE: FACEBOOK PHILIPPINES: FACEBOOK JAPAN: TWITTER SOUTH KOREA: CYWORLD TAIWAN: FACEBOOK INDIA: FACEBOOK CHINA: QZONE HONG KONG: FACEBOOK SRI LANKA: FACEBOOK BANGLADESH: FACEBOOK PAKISTAN: FACEBOOK COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012) SOCIAL NETWORK USERS OCT 2012 FACEBOOK OTHER PLATFORM 40 MALDIVES: FACEBOOK VIETNAM: ZING
  • 41. INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) SOCIAL MEDIA USERS: ACTIVE vs. TOTAL SEP 2012 41 99% 97% 98% 98% 96% 95% 96% 97% 91% 92% 78% 65% 88% 88% 82% 80% 79% 77% 75% 72% 63% 63% 50% 43% INDONESIA CHINA PHILIPPINES MALAYSIA THAILAND VIETNAM TAIWAN INDIA SINGAPORE HONGKONG SKOREA JAPAN
  • 42. SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS TOP SOCIAL NETWORKS IN ASIA (USERS) OCT 2012 42 552 M 337 M 324 M 229 M QZONE TENCENT WEIBO SINA WEIBO FACEBOOK 147 MRENREN
  • 43. ASIA IS HOME TO MORE FACEBOOK USERS THAN ANY OTHER CONTINENT SOURCE: SOCIALBAKERS (SEP 2012) 43
  • 44. 229,000,000 FACEBOOK USERS IN ASIA: SOURCE: FACEBOOK (OCT 2012) 44
  • 45. SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) FACEBOOK’S DEMOGRAPHICS IN ASIA OCT 2012 45 18-24: 41% 13-17: 16% 25-34: 27% 35--44: 10% 45-54: 4% 55-64: 1% 65+: 1% MALE: 58% FEMALE: 42%
  • 46. 10,000,000 NEW FACEBOOK USERS IN ASIA EVERY MONTH: SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
  • 47. THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47 (! )!
  • 48. HOWEVER, FACEBOOK’S PENETRATION IN ASIA IS ONLY 6% SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
  • 49. INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) FACEBOOK vs. TWITTER IN ASIA SEP 2012 49 80% 77% 72% 69% 67% 61% 59% 58% 57% 32% 22% 41% 35% 25% 9% 20% 27% 6% 29% 16% 21% 26% INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN
  • 50. 38% OF THEIR TIME ONLINE ENGAGING IN ONLINE DISCUSSIONS ASIA’S FEMALE NETIZENS SPEND SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
  • 51. 60% OF INTERNET USERS IN ASIA USE SOCIAL MEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
  • 52. 28% OF INTERNET USERS IN ASIA WOULD BUY A BRAND BECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
  • 53. DOUBLE THE FIGURE FOR INTERNET USERS IN NORTH AMERICA THAT’S ALMOST SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
  • 54. 81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER 54
  • 55. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) SOCIAL MEDIA USE BY ASIAN COMPANIES JUN 2012 55 FACEBOOK TWITTER YOUTUBE LINKEDIN BLOGS PINTEREST GOOGLE+ 89% 66% 64% 40% 39% 21% 13% 47%OTHERS
  • 56. 75% OF BRANDS IN ASIA RAN SOCIAL MEDIA MARKETING ACTIVITY IN THE PAST YEAR SOURCE: BUDDY MEDIA (JUN 2012) 56
  • 57. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) COMPANY OBJECTIVES OF SOCIAL MEDIA JUN 2012 57 CONTENT REACH & AWARENESS INCREASE TRAFFIC TO WEBSITE BETTER CONSUMER INSIGHTS MORE EFFICIENT MARKETING SALES & LEAD GENERATION CUSTOMER SERVICE EFFICIENCIES 80% 64% 62% 46% 44% 42%
  • 58. 88% 33% 30% 18% 6% 3% SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) WHERE SOCIAL SITS IN BUSINESS IN ASIA JUN 2012 58 MARKETING CORPORATE COMMS PUBLIC RELATIONS CUSTOMER SERVICE HUMAN RESOURCES OTHER
  • 59. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) SOCIAL ‘MEASURES OF SUCCESS’ IN ASIA JUN 2012 59 FANS & FOLLOWERS ‘ENGAGEMENT’ AWARENESS & BUZZ AMPLIFY MARKETING GOALS SALES, LEADS & CONVERSIONS REACH OF BRAND CONTENT 82% 72% 68% 50% 50% 45%
  • 60. 3,110,235,171 MOBILE PHONE SUBSCRIPTIONS IN ASIA: 60 SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 61. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) MOBILE PENETRATION OCT 2012 61 GLOBAL AVERAGE 234% 214% 147% 140% 139% 130% 124% 118% 117% 110% 109% 106% 100% 94% 93% 88% 83% 82% 78% 78% 70% 63% 62% 45% 5% MACAO HONGKONG SINGAPORE MALDIVES VIETNAM BRUNEI TAIWAN MALAYSIA THAILAND SKOREA INDONESIA JAPAN CAMBODIA PHILIPPINES MONGOLIA SRILANKA LAOS ASIA CHINA INDIA BHUTAN BANGLADESH PAKISTAN NEPAL MYANMAR
  • 62. 94% 118% 147% 117% 78% 78% 139% 106% 124% 110% 214% 88% 63% 62% 109% 140% THAILAND MALAYSIA INDONESIA SINGAPORE PHILIPPINES JAPANSOUTH KOREA TAIWANINDIA CHINA HONG KONG SRI LANKA BANGLADESH PAKISTAN MALDIVES VIETNAM COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) MOBILE PENETRATION OCT 2012 62
  • 63. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) MOBILE SUBSCRIPTIONS (MILLIONS) OCT 2012 63 1,047.0 934.1 270.0 134.6 127.3 118.3 101.6 97.1 78.7 53.6 34.5 28.9 18.9 15.3 15.0 13.4 7.8 5.5 2.9 2.8 1.4 0.5 0.5 0.5 CHINA INDIA INDONESIA JAPAN VIETNAM PAKISTAN BANGLADESH PHILIPPINES THAILAND SKOREA MALAYSIA TAIWAN SRILANKA HONGKONG CAMBODIA NEPAL SINGAPORE LAOS MONGOLIA MYANMAR MACAO MALDIVES BRUNEI BHUTAN GLOBAL TOTAL: 6,300 MILLION ASIA TOTAL: 3,110 MILLION
  • 64. 97M 35M 7.8M 79M 934M 1,047M 127M 135M 29M 54M 15M 19M 102M 118M 270M 0.5M THAILAND MALAYSIA INDONESIA SINGAPORE PHILIPPINES JAPANSOUTH KOREA TAIWANINDIA CHINA HONG KONG SRI LANKA BANGLADESH PAKISTAN MALDIVES VIETNAM COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) MOBILE SUBSCRIPTIONS OCT 2012 64
  • 65. 60,000,000 NEW MOBILE SUBSCRIPTIONS IN Q2 2012 TOGETHER, CHINA AND INDIA ADDED SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
  • 66. THAT’S MORE THAN THE TOTAL POPULATION OF ITALY IN ONLY THREE MONTHS SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66 (! )!
  • 68. 844,000,000 SMARTPHONE USERS IN ASIA THAT EQUATES TO ROUGHLY SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
  • 69. NUMBER OF MOBILE INTERNET USERS IN ASIA BY END 2012: 794,000,000 SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
  • 70. SOURCE: CNNIC (JUN 2012) 70 MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA VS 388,000,000! 380,000,000!
  • 71. 18% OF ALL WEB TRAFFIC IN ASIA COMES FROM MOBILE DEVICES SOURCE: PINGDOM (MAY 2012) 71
  • 72. 200,000,000 USERS OF TENCENT’S WECHAT MOBILE INSTANT MESSAGING APP: SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
  • 73. 82% OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL IS AN IMPORTANT PART OF THEIR STRATEGY SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
  • 74. $!43% OF PEOPLE IN ASIA ARE WILLING TO MAKE TRANSACTIONS ON THEIR MOBILE PHONES SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
  • 75. SOURCE: TNS MOBILE LIFE (JUN 2012) USE OF MOBILE WALLET SERVICES JUN 2012 75 31% 26% 26% 25% 15% 15% 7% 4% 2% 1% 1% 1% 1% HONGKONG SKOREA JAPAN SINGAPORE MALAYSIA TAIWAN CHINA INDONESIA INDIA PAKISTAN PHILIPPINES THAILAND VIETNAM
  • 76. $!85,000,000 PEOPLE IN ASIA WILL MAKE MOBILE PAYMENTS IN 2012 SOURCE: GARTNER ESTIMATE (MAY 2012) 76
  • 77. THAT’S MORE THAN THE POPULATION OF GERMANY SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77 (! )!
  • 78. COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
  • 79. 161,084,000 5,501,609 2,987,820 101,574,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS BANGLADESH OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 28% 63% 72% 3% 2% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 79
  • 80. 717,000 139,593 79,080 499,198 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS BHUTAN OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 36% 19% 70% 64% 11% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012) 80
  • 81. 409,000 318,900 252,520 530,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS BRUNEI DARUSSALAM OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 76% 130% 78% 62% 24% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012) 81
  • 82. 14,953,000 2,466,305 662,060 14,960,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS CAMBODIA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 20% 100% 16% 80% 4% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 82
  • 83. 1,343,240,000 538,000,000 552,000,000 1,047,000,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS CHINA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 51% 38% 41% 78% 49% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 83
  • 84. 7,154,000 4,894,913 4,033,000 15,293,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS HONG KONG OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 100% 214% 68% 56% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 84
  • 85. 1,205,074,000 121,000,000 56,675,740 934,100,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS INDIA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 31% 78% 69% 10% 5% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 85
  • 86. 248,645,000 55,000,000 43,814,560 269,989,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS INDONESIA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 51% 109% 22% 18% 49% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 86
  • 87. 127,368,000 101,228,736 29,900,000 134,600,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS JAPAN OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 91% 106% 79% 23% 9% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 87
  • 88. 6,586,000 527,400 224,700 5,481,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS LAOS OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 34% 83% 66% 3% 8% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 88
  • 89. 578,000 308,797 210,740 1,353,194 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS MACAU OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 100% 234% 53% 36% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 89
  • 90. 29,180,000 17,723,000 13,063,600 34,533,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS MALAYSIA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 73% 118% 61% 45% 27% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 90
  • 91. 394,000 114,100 135,360 549,934 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS MALDIVES OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 41% 140% 29% 34% 59% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012) 91
  • 92. 3,180,000 355,524 438,940 2,942,313 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS MONGOLIA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 69% 93% 31% 11% 14% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 92
  • 93. 54,585,000 500,000 (N/A) 2,800,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS MYANMAR OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 33% 67% (N/A) <1% 5% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012) 93
  • 94. 29,891,000 5,040,000 1,824,380 13,354,477 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS NEPAL OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 17% 17% 45% 83% 6% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 94
  • 95. 190,291,000 29,128,970 7,221,900 118,317,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS PAKISTAN OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 36% 15% 62% 64% 4% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 95
  • 96. 103,775,000 33,600,000 29,878,240 97,135,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS THE PHILIPPINES OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 49% 32% 29% 94% 51% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 96
  • 97. 5,353,000 4,002,048 2,869,360 7,846,100 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS SINGAPORE OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 100% 147% 75% 54% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 97
  • 98. 48,861,000 40,329,660 26,000,000 53,609,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS SOUTH KOREA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 83% 110% 83% 53% 17% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 98
  • 99. 21,481,000 2,503,194 1,397,780 18,866,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS SRI LANKA OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 15% 88% 85% 7% 12% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 99
  • 100. 23,235,000 16,147,000 12,937,760 28,917,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS TAIWAN OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 78% 124% 69% 56% 22% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) 100
  • 101. 67,091,000 24,000,000 16,834,140 78,667,910 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS THAILAND OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 34% 117% 36% 25% 66% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 101
  • 102. 91,519,000 30,858,742 8,200,000 127,318,045 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORK MOBILE SUBSCRIBERS VIETNAM OCT 2012 URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL 31% 139% 34% 69% 9% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 102
  • 103. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 104. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG