5. Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory* *Source: Wikipedia
6. When was the last time you met someone at a party who has really left a lasting distinctive impression in you?
7. What was this awesome person like? Common interests and background? 2-way conversation? Met at more than one location? Did stuff together…?
8. Your brand NEEDS to be that AWESOME PERSON on Facebook!
12. 2 nd Way to Measure Brand Awareness Number of Impressions = How many people have seen your content
13. FACT: The more your consumers see your brand, the more likely they are going to buy from you
14. 3 rd Way to Measure Brand Awareness Engagement % Feedback = How many fans are responding to your content
15. You don’t want your audiences to just see you, you want to have a 2-way meaningful conversation so your brand can be that awesome person on Facebook
16. Questions & Comments? THANK YOU VERY MUCH www.internet-success-hub.com www.social-mediahub.com @homarcus fb.com/marcuskaho http://linkd.in/homarcus [email_address] (FREE VIDEO) Quickstart Guide to Social Media for Businesses: http://bit.ly/smh-quickstart