3. SCA Labs
+++++++++++++++++++++++++
+++Change Making Media Lab++++
+++++++Game Innovation Lab++++
Alliance for Networking Visual Culture
+++++++Labyrinth Project+++++++
Mobile and Environmental Media Lab
++++++Mixed Reality Lab++++++++
++Institute for Creative Technologies+
+Entertainment Technology Center++
11. critical practice
Evaluation: is this successful or not?
Description: how does this transmit meaning?
Interpretation: what does this text mean
Editor's Notes
To start, I want to say that it's important to know that SCA is composed of six distinct divisions and one major program, as well as numerous initiatives and research labs. We have four different locations - our main SCA location on campus; the Zemeckis Center, which is being converted into our World Building Media Lab; and in Marina del Rey, we have a facility named the Institute for Creative Technologies, as well as the Entertainment Center. The orientation toward research within each of these entities varies pretty dramatically.
Here is a list of some of the labs and groups -
While we have recognized the significance of undergraduate research, we have at the same time faced an interesting obstacle: One of the challenges for art and design programs within research universities is that they are often expected to conform to notions of research based on scientific inquiry. However, what we do is design research that's practice-based.The paradigm, the cultural values, and the methodology for practice-based design research are all very different from those of scientific inquiry
Here's a breakdown of some of the ways in which these research cultures differ. Science studies the natural world; humanities studies human experience; and design studies the artificial world, the world that we make.The methods also differ: science works from controlled experiments; humanities conducts a form of interpretation that works through analogy, metaphor and evaluation; and the cultural values associated with each differ: science celebrates objectivity and rationality; the humanities is dedicated to subjectivity and imagination; and design is interested in solving problems, in practicality, in ingenuity.
